THE NEXT ECONOMY -
With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.
BEHAVIOR CHANGE -
60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while
consumers widely agree on the need for sustainability, behavior is slow to change.
NEW METRICS -
On day 1 of Sustainable Brands’ (SB) New Metrics ’19 (Nov 18-20), representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to employees.
NEW METRICS -
Within the evolution of risk and impact measurement, we are seeing growing demand for proven methodologies and best practices around quantifying social impact, in particular — here is a sample of five important frontiers of social impact measurement, each of which will have its own session at New Metrics ’19.
ORGANIZATIONAL CHANGE -
Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste.
LEADERSHIP -
Report features insights from discussions with 27 top business leaders as part of Xynteo’s Europe Delivers program — including CEOs of AXA, Danone, EDF Energy, IKEA Group, Mastercard, Nestlé, Nokia, Schneider Electric and Tesco.
SUPPLY CHAIN -
The Other Bar is an experiment in influencing consumer behaviour through quantifiable proof of impact. If it can prove that consumers will buy and be loyal to impactful products, the hope is that bigger brands will want to follow suit, turning their marketing dollars into impact.
BEHAVIOR CHANGE -
The collaboration between Unilever-Lifebuoy and The Power of Nutrition aims to reach mothers and expectant mothers in rural India via mobile app, to reduce infant mortality and boost overall health through handwashing.
BEHAVIOR CHANGE -
Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle.
BEHAVIOR CHANGE -
Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.
BEHAVIOR CHANGE -
Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry.
THE NEXT ECONOMY -
In the first gathering of the Sustainable Brands community in Uruguay last week, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the power really lies in driving change.
MARKETING AND COMMS -
Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ.
BEHAVIOR CHANGE -
For a country that loves its burgers, the Impossible Burger’s swift uptake has been a bit of a surprise. But it shouldn’t be — Impossible Foods is giving people what they really want: taste, health and ethics.
PRESS RELEASE -
Sustainable Brands® announced today that Etienne White has joined the company’s leadership team as VP, Brands for Good to help expand the fast-growing collaborative initiative launched last month.
COLLABORATION -
Just ahead of its 100th birthday, the Dutch airline calls on global aviation
industry, individual travelers to join forces for sustainable air travel — or
take the train, instead.
BEHAVIOR CHANGE -
The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change.
BEHAVIOR CHANGE -
On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.
PRESS RELEASE -
Dentsu Aegis Network, National Geographic, Nestlé Waters, PepsiCo, Procter & Gamble, SAP SuccessFactors, SC Johnson, Target and Visa unite to make sustainable living the Good Life of tomorrow
BEHAVIOR CHANGE -
At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day.