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What SEC ESG Disclosure Mandates Might Mean for Your Business
What SEC ESG Disclosure Mandates Might Mean for Your Business

MARKETING AND COMMS - Earlier this month, Chief Executives for Corporate Purpose convened 17 CEOs and key legal leaders to discuss newly proposed environmental and social governance disclosure requirements from the SEC. Here are four key takeaways from the conversation.

Look for These 3 Attributes When Buying High-Quality Carbon Credits
Look for These 3 Attributes When Buying High-Quality Carbon Credits

THE NEXT ECONOMY - For carbon markets to be effective, a dedicated effort must be made by corporate buyers and project developers to align on a high standard of excellence. Companies exploring offsets should look for these three attributes of a project to feel confident they are purchasing high-quality carbon credits.

Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors
Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors

MARKETING AND COMMS - The rules — which would require companies to include information about their GHG emissions and climate-related risks likely to have a material impact on their business, results of operations or financial condition — have garnered mixed reviews from stakeholders.

Organic Cotton Industry Still Sowing Seeds for Sustainability
Organic Cotton Industry Still Sowing Seeds for Sustainability

SUPPLY CHAIN - As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.

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Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable

THE NEXT ECONOMY - The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face of climate change.

Trending: Starbucks, A&W Advancing Coffee Cup Circularity
Trending: Starbucks, A&W Advancing Coffee Cup Circularity

WASTE NOT - This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively.

How Amazon Is Making Sustainable Shopping Easier
How Amazon Is Making Sustainable Shopping Easier

MARKETING AND COMMS - Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future.

Aleph Farms Reveals Plan to Replace the Whole Cow as Alternative to Intensive Cattle Farming
Aleph Farms Reveals Plan to Replace the Whole Cow as Alternative to Intensive Cattle Farming

PRODUCT, SERVICE & DESIGN INNOVATION - Bringing to market cell-cultured collagen is the company's next step in a system-based approach to providing a sustainable alternative to complex animal agriculture.

Effective Storytelling Can Inspire Positive Action for People and Planet
Effective Storytelling Can Inspire Positive Action for People and Planet

BEHAVIOR CHANGE - Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.

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Jaguar Land Rover Charges Ahead with Circular Model for I-PACE Batteries
Jaguar Land Rover Charges Ahead with Circular Model for I-PACE Batteries

CLEANTECH - JLR has partnered to create a zero-emissions charging unit using second-life Jaguar I-PACE batteries. Reusing its EV batteries will create new, circular business models for JLR in energy storage and beyond.

680+ Investors Call on Over 10K Companies to Share Environmental Data
680+ Investors Call on Over 10K Companies to Share Environmental Data

FINANCE & INVESTMENT - While more companies are reporting through CDP every year, many still do not disclose enough data on their environmental impact. Non-disclosure will not be an option for many companies for much longer, with a series of mandatory environmental disclosure requirements coming this year around the world.

Sustainability or Spin? Why Straight Facts Matter Most
Sustainability or Spin? Why Straight Facts Matter Most

MARKETING AND COMMS - As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.

Conquering the Grass Ceiling: Female Farmers Feeding America and the World
Conquering the Grass Ceiling: Female Farmers Feeding America and the World

SUPPLY CHAIN - As we celebrate Women’s History Month, it seems only fitting to focus on the women working to feed our country. From raising dairy and beef cows to vegetables and other crops — women are slowly becoming the face of the next generation of US farmers.

The Sustainable Brands Network, Ukraine & the Power of Community
The Sustainable Brands Network, Ukraine & the Power of Community

WALKING THE TALK - SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts.

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Now More Than Ever, Food Companies Need to Show Their Work on Climate Commitments
Now More Than Ever, Food Companies Need to Show Their Work on Climate Commitments

MARKETING AND COMMS - Detailed disclosure is critical in climate action plans. An emissions-reduction target is insufficient without baseline emissions data to compare it to; because investors and stakeholders have no way of knowing if major sources of emissions are going unmeasured, undisclosed and unaddressed.

Transparency and Traceability Must Drive Sustainable Fashion
Transparency and Traceability Must Drive Sustainable Fashion

SUPPLY CHAIN - Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly.

New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance
New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance

FINANCE & INVESTMENT - Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change.

New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste

MARKETING AND COMMS - The ‘Target Zero’ collection features products and packaging designed to be refillable, reusable or compostable; made from recycled content; or made from materials that reduce the use of plastic.

Advertising: A Missing Link in Successful Corporate Climate Action Plans
Advertising: A Missing Link in Successful Corporate Climate Action Plans

MARKETING AND COMMS - Advertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's largest brands, agencies and ad-tech companies will benefit from new innovations.

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Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap
Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap

WALKING THE TALK - Sustainable Brands’ proprietary tool was launched in Asia at the 2022 edition of the Sustainable Brands Asia-Pacific conference.

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