THE NEXT ECONOMY -
Setting science-based targets for nature — as Seventh Generation and other leading companies are doing — can bolster climate targets while also
helping to protect and restore water, oceans, land and biodiversity.
MARKETING AND COMMS -
Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories.
FINANCE & INVESTMENT -
The UK Government commissioned an independent, global Review on the Economics of
Biodiversity in Spring 2019. The report urges policymakers to start valuing ecosystems and says GDP encourages unsustainable growth.
MARKETING AND COMMS -
Here, we discuss how companies — particularly larger, multi-facility enterprises — can ensure they are getting an accurate picture of their energy usage and GHG emissions.
WALKING THE TALK -
SBTi target-setters are ahead of schedule: Since setting targets, these companies have reduced their annual emissions 25% since 2015 — a rate that exceeds the rate needed to limit warming to 1.5°C.
BEHAVIOR CHANGE -
The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage.
LEADERSHIP -
Inspired by the Magna Carta, the ‘Terra Carta’ (Earth Charter) calls on CEOs from around the world to engage and play their part in leading the global transition to a low-carbon future by 2030.
THE NEXT ECONOMY -
Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.
MARKETING AND COMMS -
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve
in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
CHEMISTRY, MATERIALS & PACKAGING -
With an investment in Kintra Fibers, a material science company that makes 100% bio-based and compostable yarns, PANGAIA aims to raise industry standards for synthetic materials.
PRODUCT, SERVICE & DESIGN INNOVATION -
Through its cutting-edge inkjet textile-printing technology, Seiko Epson is
aiming to not only transform the textile industry, but to help solve an array of
social issues caused by analog printing in a range of fields.
THE NEXT ECONOMY -
The reduction in total carbon emissions due to COVID-19 just about equals the annual reduction we need to put in place over the next decade. That’s quite a challenge — and it will require us to examine every aspect of our organizations’ operations.
PRODUCT, SERVICE & DESIGN INNOVATION -
With technologies such as these coming to market all the time, farmers now have the option to grow more profitable, high-quality crops with more efficient input use — supporting their business, as well as the environment.
WASTE NOT -
Since scientists first raised the alarm about plastic pollution in the environment, brands have been slow to respond. Will the 2020 Brand Audit and new plastic-stewardship guidelines help accelerate an overdue shift away from single-use plastic?
PRODUCT, SERVICE & DESIGN INNOVATION -
No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products …
COLLABORATION -
22 more brands have joined Canopy’s Pack4Good campaign to greatly reduce the three billion trees cut down every year for paper packaging.
THE NEXT ECONOMY -
With the global plant-based meat and foods markets growing like a tsunami, it’s no wonder that more and more global food companies are positioning themselves to ride the wave.
WASTE NOT -
Consumers are increasingly aware of food waste, and its impact on food access and on climate change. Those businesses that commit to responsible food-waste recycling can turn a problem into a point of pride, customer loyalty and cost
reduction.
PRODUCT, SERVICE & DESIGN INNOVATION -
In the months and years to come, the real estate sector must play a critical role in creating a decarbonized environment — helping society prepare, respond, re-enter and ultimately re-imagine a sustainable future.
MARKETING AND COMMS -
The heritage lifestyle brand used a true customer story as inspiration for its latest Christmas campaign, which celebrates the value of repairing used items vs
purchasing new.