COLLABORATION & CO-CREATION -
22 more brands have joined Canopy’s Pack4Good campaign to greatly reduce the three billion trees cut down every year for paper packaging.
CIRCULAR ECONOMY -
With the global plant-based meat and foods markets growing like a tsunami, it’s no wonder that more and more global food companies are positioning themselves to ride the wave.
CONSUMER BEHAVIOR CHANGE -
New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.
CIRCULAR ECONOMY -
H&M’s latest collection includes garments made from recycled metals; circular, bio-based fabrics and food waste; while Houdini Sportswear has open-sourced the design of its Mono Air Houdi, to guide the industry toward further circularity.
CIRCULAR ECONOMY -
Consumers are increasingly aware of food waste, and its impact on food access and on climate change. Those businesses that commit to responsible food-waste recycling can turn a problem into a point of pride, customer loyalty and cost
reduction.
SUPPLY CHAIN -
What links the two major themes to emerge from the day — COVID and climate — is the need for companies to take steps to assist vulnerable people in supply chains, and to ensure their needs are always taken into account.
INNOVATION & TECHNOLOGY -
In the months and years to come, the real estate sector must play a critical role in creating a decarbonized environment — helping society prepare, respond, re-enter and ultimately re-imagine a sustainable future.
SURFACING SUBMERGED VALUE -
I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more.
CONSUMER BEHAVIOR CHANGE -
A new whitepaper details an 8-month study conducted with Virgin Atlantic — in which a behavioral intervention with pilots created $6.1M in fuel savings, and demonstrated the most cost-effective carbon-abatement solution in history.
MARKETING & COMMUNICATIONS -
The heritage lifestyle brand used a true customer story as inspiration for its latest Christmas campaign, which celebrates the value of repairing used items vs
purchasing new.
INNOVATION & TECHNOLOGY -
By reviving traditional meadow orchards in its native Luxembourg, where much of the cider industry had died and fruit was going to waste, carbon-negative
Ramborn Cider Co. has set about reversing the loss of biodiversity in the region.
CIRCULAR ECONOMY -
Food waste handling presents itself as either a generator of deadly greenhouse gases — or a tool for immediate decarbonization of the food cycle, and an
increase in the adoption of regenerative agriculture practices.
ORGANIZATIONAL GOVERNANCE -
Corporations are afraid of their costs rising — shareholder interests demand a high return on investment in order for companies to remain profitable and competitive. But it simply will not remain viable to be a corporation that doesn’t address its impact on the environment.
INNOVATION & TECHNOLOGY -
As we continue to weather a pandemic, and the industry and brands rethink longer-term existential strategies, we face a rare opportunity for change — to
future-proof the entire fashion industry for the long run.
SUPPLY CHAIN -
By incorporating new technologies and tactics into farming practices, agriculture can promote more efficient irrigation and water management — and
play a major role in global water conservation and reuse.
SUPPLY CHAIN -
After decades advocating for business that prioritizes workers and the environment alongside profitability, it is obvious to me that any efforts to pivot to address changing consumer demand and market uncertainty
will be futile if workers are treated as commodities or taken for granted.
MARKETING & COMMUNICATIONS -
Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts.
SUPPLY CHAIN -
As Forest Stewardship Council Director General Kim Carstensen explains, the certification helps brands take climate action by offering a simple way for consumers to make a difference, connected to tangible impacts in forests.
MARKETING & COMMUNICATIONS -
A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals.
CIRCULAR ECONOMY -
It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and
center.