June 7-9: Brand-Led Culture Change Virtual Event


Exemplary cases of sustainability leadership and intrapreneurship, and the qualities, ethical principles and/or dilemmas inherent within them.

Attention, Advertisers: Are You Sure You Want to Place Your Ad There?

Finding the right media partners for your advertising dollars is a critical part of any brand’s market success. It’s a competitive landscape with new and traditional advertising mediums vying for consumer attention as well as your coveted marketing dollars. And for any brand that is a leader in sustainability, partnering with media outlets that complement your values and sustainability positioning is important.

Blake Mycoskie Joins The B Team

The B Team announced today that Blake Mycoskie — entrepreneur, author, and founder/CEO of TOMS Shoes — is the latest recruit to join its ranks. Mycoskie becomes the youngest member of The B Team and will lend his unique, entrepreneurial perspective on the future of business to the team and its work.

Nearly 100% of Companies Now Have Corporate Citizenship Budgets

Almost 100 percent of companies have a corporate citizenship budget today, up from just 81 percent in 2010, according to a new report from the Carroll School of Management Center for Corporate Citizenship at Boston College.The Profile of the Practice 2013 explores how the environmental, social and governance (ESG) dimensions of business — corporate citizenship — are managed in today’s business world, and how these practices have evolved since the last report in 2010. It is based on a survey of 231 companies that provided data on their corporate citizenship strategies, operational structures and business practices.

Sonoma County Commits to 100% Sustainable Wine by 2019

The Sonoma County Winegrape Commission, also known as Sonoma County Winegrowers (SCW), announced this week that by 2019, consumers will be able to purchase any Sonoma County wine confident that it was grown and made in the nation’s first 100 percent sustainable county.Sonoma County has committed to becoming the nation’s first 100 percent sustainable wine region through a three-phased program to be completed within the next five years, according to the SCW. Although many of the region’s multigenerational growers and winemakers have been practicing sustainable farming techniques and winemaking practices for decades, this initiative demonstrates their seriousness and commitment to ensuring all vineyards and wineries across Sonoma County will soon be sustainable.

Upskilling for Post Growth Futures, Together

Cross-Posted from Collaboration. When I was seven, I was given an Apple Macintosh in the hope that Mavis Beacon would teach me how to touch type. It was an unreasonable expectation, for I was actually more interested in escaping to the fantasy lands of Dungeons and Dragons and Lode Runner. Yet, these games had a lasting, unexpected impact on my thirst for learning. In playing Dungeons and Dragons, I remember being particularly excited each time my archetypal characters would gain ‘experience points’ that enabled them to upgrade their abilities.

Divine Obsolescence, Sustainability & the Silent 'S' in Business Transformation

Mention to a sustainability person that their career trajectory should be hurtling them towards some form of divine obsolescence and the reactions are, suffice to say, mixed.The idea of them passing through some blissful reinvention to rise phoenix-like, only stronger and wiser, in some new primary function at the heart of the business doesn’t always ring everyone’s career bell.The fact that they should wish to render their current position and the status they derive from it obsolete — a planned professional obsolescence — seems confusing to some, demeaning to others and otherwise simply, quietly terrifying to those who have been on the 'S' mission for so long.

10 Sustainable Business Stories Too Important to Miss

Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of the latest stories about the big environmental and social pressures on business, and how some innovative companies are dealing with them.

'Women Empowered' Highlights Role of Women in IT Innovation

This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all sectors.

Study: Little Progress for Hispanic Inclusion on Corporate Boards in Past 20 Years

Seventy percent, or nearly 350 of the Fortune 500 companies do not have a Hispanic member on their board, according to a new study by the Hispanic Association on Corporate Responsibility (HACR).The organization’s 2013 Corporate Governance Study (CGS) measures Hispanic inclusion in the C-Suite and boardrooms in Fortune 500 companies, revealing that there has been little progress for Hispanic inclusion on corporate boards over the last 20 years.Some other key findings include:· Latinas only hold 37 out of 5,511 board seats in the Fortune 500

30 Leading CEOs and Companies Join ‘CEO Force for Good’ in 2013

Twenty-nine of the world’s leading CEOs and companies in 2013 joined CECP, a coalition of CEOs united in the belief that societal improvement is an essential measure of business performance, founded in 1999 by actor Paul Newman.These CEOs and companies work with CECP to elevate their societal investment strategies and connect them to their core business, as they are a direct line to employee engagement, innovation, customers, new markets, stronger brands and sustainability, as well as mitigating risk and building trust. CECP convenes and supports CEOs, whose companies committed $14 billion last year to solving pressing community challenges.In 2013, CECP welcomed the following 10 CEOs into its ranks:· Sheri McCoy, Avon Products, Inc.

The Tricentennial of Sustainability Management

As 2013 comes rapidly to a close, it is worth noting, I think, that this was arguably the three hundredth anniversary of sustainability management, the formal discipline, as we know it. Indeed, the concept of sustainability management in commerce first appeared in 1713 in a book written by Hans Carl von Carlowitz (Sylvicultura Oeconomica, 1713), a Saxon tax accountant and mining administrator who more or less invented the practice of sustainable forestry.

GM Hires First Female CEO in Automotive Industry

General Motors last week announced that Mary Barra will replace Dan Akerson as CEO on January 15, 2014 — making her the first woman to lead a major automaker. Barra currently serves an executive vice president in the company’s global product development unit.With more than 30 years' experience at GM, Barra rose through a series of manufacturing, engineering and senior staff positions, the company says. Notably, Barra helped to facilitate GM’s turnaround after its 2009 bankruptcy and reorganization.“With an amazing portfolio of cars and trucks and the strongest financial performance in our recent history, this is an exciting time at today’s GM,” said Barra in a GM news release. “I’m honored to lead the best team in the business and to keep our momentum at full speed.”

Ampersand Nation Rising

“Focus” is having a great run these days. Daniel Goleman’s book on it is excellent. People with focus are able to capture more information, complete tasks sooner, become skilled in a discipline earlier. Malcolm Gladwell has written eloquently about the need to spend 10,000 hours in order to truly master a subject. There’s a lot to be said for single-mindedness.

To Build a Futureproof Brand, Build Your Global Expert Network

A few years ago, my ad agency was acquired by Maddock Douglas, an innovation agency based in Chicago. For a year, I worked with the team at MD, honing a green innovation process for their clients.I learned a number of incredibly useful things from my friends at MD, but one has served me particularly well in the business of building futureproof brands: the power of a global expert network.A global expert network is, as the name implies, a network of smart, specialized idea people you can call upon to guide your thinking. In my case, they’re C-suite level, generally entrepreneurial, with strong brand experience.

UK Industry Leaders Found ‘Research Council’ to Promote Social Sector Investment

Five major organizations active in the social investment market — the Big Lottery Fund, Citi, Big Society Capital, the City of London Corporation and the Cabinet Office — have come together to launch the Social Investment Research Council (SIRC), which aims to “generate powerful and practical insights for the benefit of social sector organizations and investors.”The research body will seek to maximize the benefits for socially motivated investors by enhancing knowledge within the sector, the founders say. During the organization’s first year of operation, it will focus on better understanding the investment products currently on the market and the kind of investors they seek to attract.

Walmart Now Produces More Solar Power Than 38 U.S. States

Walmart now has more than 180 renewable energy projects in operation or development around the world and generates 89 megawatts (MW) of solar across 215 locations, according to a report last week by the Solar Energy Industries Association. This is enough to power 22,250 U.S. homes and is more than is produced in 38 U.S. states. Earlier in 2013, Walmart partnered with SolarCity to install solar on another 60 stores in California, part if the company’s goal to have solar power on 75 percent of its stores in the state. The company also is testing other projects, such as micro wind, large-scale wind farms, solar water heating and solar thermal to maximize the renewable energy potential of each location.

Sustainable Ecosystems: Chicago's Multi-Stakeholder Commitment Boosting Innovation and Entrepreneurship

Cross-Posted from Collaboration. A factor critical to the development of any mission-driven brand is the nature of the ecosystem to which it belongs. A community that holistically embraces the philosophies of sustainable development offers ideal grounds for development of the business ideologies, spirit and camaraderie vital for propagation of any sustainable brand.The metropolitan Chicago area, also known as Chicagoland, is proving to be one such community in the U.S. Driven towards creating a sustainable economy and region, these considerations are taking center stage in the region’s regulatory, business and community development policies and strategies.

B Team Meets with One Young World Delegates to Discuss the Future of Business and Leadership

On October 5, the One Young World conference, which convenes young people around the world to create positive change, gathered several leaders in the sustainability world to discuss the future of the integration of the environment and the economy. Known as “The B Team,” members Sir Richard Branson, founder of Virgin Group; PUMA chairman Jochen Zeitz; Arianna Huffington, president of The Huffington Post Media Group Paul Polman; Prof.

Women Directors Now Make Up 19% of UK Boards

The number of women directors who now sit on the boards of the United Kingdom’s largest companies, the FTSE-100, has risen from 12.5 percent to 19 percent since 2011, according to a recent report by the UK Department for Business, Innovation and Skills.Former British Trade Minister Lord Davies founded Women on Boards in 2011 to track progress towards the UK’s goal of having 25 percent of board positions being held by women by 2015. According to the recent numbers, FTSE-100 companies must appoint 66 more female directors in the next two years to meet the target.The report also shows that the number of all-male boards on the FTSE-100 index has fallen to 6 companies, down from 21 companies in 2010.

Senior Leadership is Largest Driver of Sustainable Business, Report Says

Senior leadership is the most critical driver of sustainability within a business and nearly half of businesses (44 percent) believe engagement with business leaders will be the most important factor in successfully implementing a sustainability strategy over the next three years, according to a new study by the Economist Intelligence Unit (EIU).Sustainability Insights: Learning from Business Leaders, commissioned by Coca-Cola Enterprises, is based on a survey of more than 300 European business executives; it explores how businesses’ sustainability strategies have performed in recent years and identifies the key drivers for future success.


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