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Organizational Change

The latest creative strategies and tools helping organizations to engage their teams in building market-leading, purpose-driven brands.

Oscars Parties Putting the Spotlight on Purpose, Sustainability

What if the celebrities on the red carpet were asked questions such as “What is your purpose?” instead of “Who are you wearing?” PwC wants to find out. A partner in tallying the Oscar ballots and delivering the results on the big night, PwC aims to rethink the role of the red carpet.

How a Partnership with Parley for the Oceans Is Driving Engagement at adidas

Leading up to her trip to the Parley Ocean School, adidas Group designer Jasmin Bynoe was unsure of what to expect. She was about to take to the seas for a 5-day adventure in the Maldives alongside 17 of her colleagues from adidas; they would be learning about plastic pollution and what they could do to help from Parley for the Oceans educators, and it was sure to be a unique experience.

The Big Short Meets The Big Bang: Can Wall Street Win in Sustainable Investments?

Nearly 12 months ago, I dove into the investment ecosystem to survey from the inside the dynamics of the ‘sustainable investing’ trend. I was moved to do so by the much ballyhooed transfer of investable wealth to values-seeking millennials (estimated at $30 trillion) and to women (estimated at $22 trillion). How prepared was Wall Street to meet this imminent and perhaps pent up demand for well-performing investment vehicles that enhance the sustained well-being of people and the planet?

#BeeSustain: Inspiring Greater Sustainability at Global Conference Events

The 2016 MPI European Meetings & Events Conference in Copenhagen on Tuesday saw the launch of the #BeeSustain Challenge, an immersive new workshop experience intended to help industry professionals to incorporate sustainability into event planning, share best practice and reduce their financial outlays.

What Are We Really Eating? DNA Testing Enhances Transparency for Consumers, Supply Chains

As the demand for transparency and emphasis on consumer choice continue to grow, so do the challenges of supply chain management. Brands are increasingly expected to work with their suppliers to reduce their environmental impact, eliminate labor abuses, and replace certain ingredients. Ensuring product quality and label accuracy remains an issue, especially for brands with international suppliers or extensive supply chains.

New Global Commission Aimed at Quantifying Business Case for Helping to Achieve SDGs

Businesses that join global efforts to end extreme poverty and protect the planet’s finite natural resources can reap great rewards and protect their long-term performance, a proposition that will be tested by a new commission launched today at the World Economic Forum.

Global CEOs' Growth Confidence Falling as Geopolitical Threats Rise

Two-thirds of CEOs (66 percent) see more threats facing their businesses today than three years ago. Just over a quarter (27 percent) believe global growth will improve over the next 12 months, a decline of 10 points on last year.In addition, PwC’s Annual Global CEO survey shows only slightly more than a third (35 percent) are very confident of their own company growth in the coming year, down four points on last year (39 percent), and even one point below 2013.

Millennials Seeing How Business Can Be More Innovative, Sparking Innovation from Within

Millennials are earning a reputation for doing things differently. They communicate intensively using social networking (Facebook, Twitter, Pinterest), are revolutionizing transportation (Uber, Lyft), and are now demanding corporate sustainability and accountability. Currently the largest living generation in the United States, Millennials have enough ‘buying power’ to throw their weight around.But this innovation doesn’t happen by chance or because Millennials passively expected it — they create it by advocating for themselves.

#BusinessCase: Hilton's Global Activation on Sustainability Has Saved It $550M Since 2009

Four years after launching its corporate responsibility strategy, Travel with Purpose, Hilton Worldwide says its investments in global partnerships and sustainability programs is not only driving positive social impact, but also supporting long-term business success. Hilton discusses its strategy and provides updates on its global impact in its fourth annual corporate responsibility report.Travel with Purpose was designed to examine global issues where Hilton can make an impact while simultaneously contributing to its future success:

My Christmas Hope: Let’s Change Our Us v. Them Mentality to End Our War on Nature

“It was the best of times, it was the worst of times … the Spring of Hope, the Winter of Despair …”Charles Dickens’ words feel current and vivid as we think about our world today. We may at last have some energy towards a meaningful international agreement on climate action. We are seeing sustainability feature in the corporate and political mainstream like never before.

How the Good Work Movement Is Offering Security for Gig Economy Workers

Heard of the Good Work movement yet? If you haven’t, it’s probably because companies such as Uber and Airbnb get more press. The Good Work movement, founded by the National Domestic Workers Alliance in October, is a gathering of companies pledging to deliver the protections and benefits that gig companies such as Uber notoriously fail to offer.There’s a lot going on here, and the movement’s model is extremely important for the future of work. Here’s why.

75% of CEOs Acting to Cut Business Impacts, But Less Than Half See Climate Implications for Business

Interim results from PwC’s Annual CEO Survey show that CEOs at major international businesses are coming to terms with the implications of the transition to a low-carbon economy, reinforced by the new global agreement on climate change reached last weekend at the conclusion of COP21 in Paris.

3 Challenges to Living Your Company Brand and How to Overcome Them

A sales manager recently told me about an embarrassing scene that unfolded before an important client meeting. “Two teams from our firm were waiting in the lobby when the client walked in, and the groups didn’t recognize each other,” she said. “What a contradiction of our promise to provide integrated solutions! We looked like the Keystone Kops.”

COP21: A View from Paris

The Conference of the Parties … COP21 … the climate conference … or just “Paris,” as in “What’s going to happen in Paris?”

Living Wage: Key to Maximizing Morale and Driving Financial Value

Around the world there is a growing consensus that a company’s social role goes beyond meeting legal requirements, complying with ethical standards, creating jobs and paying taxes. People everywhere now expect companies to act as social leaders, using their business expertise to lead social change.In response to people’s changing expectations, the world’s most innovative companies are building social value right into their core business strategies, not only to address poverty and other problems in their communities, but also to improve workplace relations, gain market advantages and grow profits faster.

How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization

There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they work for. How to attract and retain a motivated workforce (younger and older, alike) with more stringent demands for positive purpose and impact was the core theme of Tuesday afternoon’s breakout session.

Towards Corporate Humanities: How to Leverage Purpose to Make Your Organization More Human

In the past few weeks we talked about what purpose is, how it’s affected the economy, and why it’s so important from a psychological perspective. We ended the last post by beginning to understand the differences between Humans and Econs [Humans being real people in the real world, and Econs being our theoretical version that economics is based upon] and the unfortunate truth that most companies are, unlike us, Econs.

How Lawyers, ESG Experts See the Future of Regulatory Compliance

In the midst (and potentially mist) of the recent Volkswagen emissions scandal, there was no better time to discuss the ESG (environmental, social and governance) regulation space than SB’15 London.

From Talk to Action: #SB15London Opening Night Sets Stage for Moving from 'What If' to 'How Now'

The opening plenary session at SB ’15 London introduced attendees to this year’s theme, HOW NOW?

Walmart Workers Launch #FastFor15 Movement for $15/Hr, Full-Time Pay

Walmart employees’ low wages make it difficult for them to meet ends meet, and many go hungry or require assistance from local programs and food banks, according to OUR Walmart - a worker-led organization focused on pressuring the world’s largest retailer to pay its workers $15 an hour and extend full-time employment. To bring the issue to the attention of the Walton family leading up to the Thanksgiving holiday, OUR Walmart has launched a “Fast for 15” initiative.