At Saatchi & Saatchi S we believe that employees are not only the heart and soul of a company, they are a company’s greatest asset in propelling and achieving its sustainability vision. At its most inspirational, employee engagement is also about magnifying the power of individual actions to effect large-scale change.
Cross-Posted from Marketing and Comms.
In the past decade, corporate sustainability and corporate social responsibility (CSR) programs have come a long way, with companies putting real money and staff into the efforts. Increasingly, companies have appointed top executives to be held accountable in these areas, and just about every big firm issues some kind of sustainability or CSR report.But despite the continued focus, progress remains slower than hoped. Why? After all, studies continue to show that CEOs rank sustainability as one of the most critical business drivers that will affect their company’s success — and financial performance — in the years to come.
What single success driver do branding, design, innovation, sustainability, public policy, product development, sales, social sector program management and organizational change have in common? The answer is simple: engagement. Whenever we do something for people or involving people, engagement must be at the center. If we leave out engagement we’ll quickly become cut off from the very people whose benefit we are working for, and separated from the people we need to help forward our objectives. Then we’ll be left wondering what went wrong.
The hiring process can be a grueling one — weeding through all those prospects can be a bit like looking for a needle in a haystack. It can be frustrating, and it also presents a lot of opportunity for self-doubt.
Welcome back! Are you ready to leave excellence behind, with all its unsustainable feeders and costs? Ready to make the move to the entirely different and sustainable condition of mastery?You’ve been patient for long enough, so let’s get started. First up: what not to do, followed by the surprise ending where we find the proven path to sustainable mastery.How Not to Attain Sustainable MasteryThe Failed Alternatives
In Part I of this series we introduced the Excellence Trap, and diagnosed its drivers and shortcomings. Here in Part II, we’ll take a close look at the costs we incur when we’re in the Excellence Trap, in order to see clearly what unsustainable people and organizations suffer. Then we’ll turn to the solution, introduce mastery and five shifts we must make to become sustainable. And in Part III we’ll discuss the way to get there, as well as the way not to.
The triple bottom line that inspires us is about planet, people and profits. Most of the time, we find ourselves talking about planet and profit, and all their complexities. When we talk about people it is usually about either 1. making sure they have a sustainable planet to enjoy, or 2. working to awaken a concern for planetary sustainability.But what about sustainable people? What about people who are themselves sustainable? What about people who can flourish when challenged, keep delivering over time, bring their best, stay inspired, live and work from integrity, and not burn out? And what about building and sustaining organizations populated by those kind of people?
In the afterglow of the Sustainable Brands 2013 conference, many companies found themselves inspired to bring positive change back to their business and local communities. At DMV.org, we recognized a huge opportunity to reach a vast network of people and drive actionable change both through our online services and our local community.As first-time attendees to the conference, the entire team walked away inspired, hopeful and committed to becoming change-makers within our company, community and planet. But what can a company that simplifies DMV information online bring to the sustainability table?As it turns out, quite a bit.What We’re Doing
This is the third in a series of posts on things I learned while leading Corporate Social Responsibility at REI for the past seven years (read parts one and two).I’m often asked if incremental improvements can really lead to sustainable business outcomes. In my experience leading sustainability and corporate social responsibility efforts at REI the answer is: yes and no. It all depends on what happens next.
The Greater Good Science Center, based at the University of California, Berkeley, has launched an online Compassionate Organizations Quiz, co-developed by CompassionLab and based on more than 10 years of research by CompassionLab and Center for Positive Organizational Scholarship at the University of Michigan Ross School of Business.
Abbott Laboratories last week rejected a proposal from shareholders to remove genetically modified organisms (GMOs) from its natural products, which includes its Similac baby formula. Biotech firm DuPont also defeated a resolution to disclose genetically engineered seeds.
A poll conducted among several hospital administrators at the recent CleanMed 2013 Conference found most hospitals are increasing sustainability investments and committing to greener healing environments.
Nearly 75 percent of U.S. workers who participate in their employer’s environmental and social responsibility efforts are more likely to make sustainable choices at home, according to the Gibbs & Soell Sense & Sustainability Study, released this week.
A recent report released by financial services firm Jones Lang LaSalle claims companies that implement successful sustainability initiatives solicit employee participation and recommends organizing the engagement process into three phas
The Retail Industry Leaders Association (RILA) has released its 2013 Retail Sustainability Report, which highlights progress towards the industry’s evolving sustainability objectives and identifies a class of top-performing characteristics.
Hostelling International USA yesterday announced the launch of a new eco-certification and sustainability monitoring system for its 50+ hostels in the United States.a new partnership with Sustainable Travel International and its