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Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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IKEA Brings Circular Model Stateside with Pilot of Buy Back & Resell Service

Cross-Posted from Product, Service & Design Innovation. The retailer is piloting the service, which helps customers prolong the life of their furniture, at IKEA Conshohocken for a limited time — with a goal of expanding it to all of its US stores in the future.

The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams

Cross-Posted from Marketing and Comms. The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market.

Jackson Family Wines to Transform Wine Industry Into One That’s ‘Rooted for Good’

A livable world will be determined by the choices humanity makes during this 'decade of action.' JFW is taking point to fundamentally shift how the wine industry future-proofs itself and does business for good.

Education: The Missing Piece in Holistic CSR Strategies

These forward-thinking companies' efforts show that committing to education as part of a brand’s CSR strategy is, truly, a commitment — but one that can pay dividends both to society and the company itself.

Talking About Purpose Won't Transform a Brand; These 5 Skills Will

From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have.

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The Purpose-Action Gap: The Business Imperative of ESG

In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable.

‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand

Cross-Posted from The Next Economy. Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of Plenty, the online program provided a foundation for shaping thriving host communities rooted in local context and culture.

AT&T, Connected Nation Provide 35K Hotspots and Free Internet to Help Vulnerable Students

AT&T committed $10M to respond to the need for increased at-home connectivity for students during the pandemic, and worked with Connected Nation to make it happen. The 124 awardees in the program represent 81 schools and 43 nonprofits spanning 26 states.

KDP Expands Commitments to ‘Do Good’ in 2021 and Beyond

Cross-Posted from Supply Chain. After an unprecedented year, Keurig Dr Pepper’s 2020 Corporate Responsibility Report reveals how partnerships, innovation, transparency and investment allowed the company to achieve goals and launch industry-first new commitments.

Beyond One-Off CSR: How Brands Can Combat Inequities Over the Long Term

Reversing ingrained social inequities is critical to achieving the UN SDGs and averting catastrophic climate change. The pandemic has laid bare the many costs of inequality — now is the time for brands to make good on their promises to address this global issue.

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Intrepid Travel Launches Global Vaccine Equity Campaign

The world’s largest adventure travel company and certified B Corp is advocating for the safe return of international travel and improved access to COVID-19 vaccinations in low-income countries around the world.

Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action

Cross-Posted from Leadership. 2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the charge.

When Purpose Becomes Personal: The Role of the Individual in Organisational Purpose

Cross-Posted from Organizational Change. There are many challenges to implementing corporate purpose effectively. One of the biggest is to sufficiently embed it, so it is owned by everyone. This is more challenging than embedding other corporate ideas, because purpose is personal.

Dole-Future Food Institute Study Identifies Key Contributors to Global Nutrition Inequality

‘Nutrition Unpacked’ combines quantitative data with the input of a broad range of experts and stakeholders to uncover the underlying causes of nutrition inequality and identify actionable outcomes.

New Rulebook Helps Companies Validate Their Sustainability Claims

Cross-Posted from Marketing and Comms. The Provenance Framework debuts as the UK government cracks down on greenwashing, and competition regulators find that up to 40% of firms’ environmental claims could be misleading.

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Consumers Are Hungry for Regenerative Food Brands

Cross-Posted from The Next Economy. With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat. In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Food,” outlines four imperatives for regenerative food brands.

Why Working Regeneratively Is (R)evolutionary

Regenerative practice starts and continues with personal development. It is not a tool but a practice of conscious participation and co-creation. Working regeneratively is about revealing potential, rather than disappearing down rabbit holes of solving problems in isolation.

On World Chocolate Day, Remember – Our Choices Can Change the Lives of Cocoa Farmers

Cross-Posted from Supply Chain. A new campaign around World Chocolate Day aims to help consumers understand the exploitation that too often accompanies the farming, trade and production of chocolate treats — while highlighting the positive impacts of choosing fair and ethically sourced cocoa.

All Porsche Parts Will Now Be Made with Renewable Energy

Cross-Posted from Supply Chain. Porsche has announced it is taking further steps to achieve its sustainability goals: The high-performance car maker is calling for its roughly 1,300 series suppliers to use exclusively renewable energy in the manufacture of Porsche components, starting this month.

Rethinking How Brands Engage Pride, Worldwide

As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people, no matter where they are in one’s workforce or world.

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