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Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand has that power, too.

How Companies Can Accelerate Their Transformation to Net Zero

Net Zero Now™ helps companies strengthen customer relationships, drive sales growth, improve their procurement strategy, and deliver the transformation that is required to address the climate emergency.

Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

Cross-Posted from Marketing and Comms. New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.

EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools

Cross-Posted from Product, Service & Design Innovation. The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students.

73% of Execs Agree: Companies Must Take Stands on Social Justice Issues

But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.

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Google Has Erased Its Entire ‘Carbon Legacy,’ Sets Sights on 100% Carbon-Free Power

Cross-Posted from Cleantech. Google was the first major company to become carbon neutral, in 2007. Now, the tech giant says it is the first company in the world to eliminate its entire carbon footprint.

In a COVID-19 World, Brands Need to Earn Customers’ Trust Through Sustainability

Cross-Posted from Marketing and Comms. As fashion brands and retailers use the silver lining of COVID-19 to strengthen their sustainability commitments, the U.S. Cotton Trust Protocol can help them demonstrate their sourcing and supply chain commitments to meet customer demand.

Oatly’s Big Gaffe: Straying from Its Brand Purpose

Cross-Posted from Marketing and Comms. If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story.

Building Back Better Demands More Thoughtful Tourism

Cross-Posted from Organizational Change. COVID-19 has demonstrated that changes must be made in order to support and secure the future of travel. Along with elevated safety protocols, a genuine commitment to sustainability provides a roadmap to a more responsible travel industry.

Cosmetics Brands Leading Big Shift on Biodiversity

Cross-Posted from Supply Chain. A new report reveals the top 10 lessons learned by a group of more than 50 leaders in the cosmetics, food and personal care industries that source with respect for people and biodiversity.

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The Role of Business in the Racial Equity and Justice Movement

Cross-Posted from Organizational Change. Every problem that confronts the US today can be traced back to racist ideology. Businesses cannot survive on just the small percentage of the very wealthy buying goods. Mass incarceration, poverty, healthcare disparities — all of these issues affect your bottom line and profits.

#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’

Cross-Posted from Organizational Change. After a humbling, informative and inspiring first day, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice.

#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within

Cross-Posted from Organizational Change. Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role in creating it.

Target Reveals Sweeping Action Plan to Advance Racial Equity

Cross-Posted from Organizational Change. Target’s new Racial Equity Action and Change committee (REACH) has created an action plan which focuses on four areas: Team, Guests, Communities and Civic Engagement and Public Policy.

Coalition of CEOs Endorses Economic Roadmap for Sustainable Post-COVID Recovery

Cross-Posted from The Next Economy. In an open letter, the group of 14 CEOs calls on governments to accelerate such a transition by recognizing and supporting purpose-first business as an emerging fourth sector of the economy.

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Viola Brands: A Case Study in Cultivating Racial Equity

Cannabis producer Viola Brands is determined to increase minority representation in the industry. Its Viola Cares program provides education, employment and other resources; in order to create 10,000 jobs within the cannabis industry for Black people.

The Role of Black Employees in Creating Equitable Workplaces

Cross-Posted from Organizational Change. We are living in a moment that’s demanding employers to change the way in which they position themselves — if they really believe in inclusion — while Black employees can really evaluate where they are and how they feel about their workplace.

Trending: Banking Giants Begin to Walk Their Talk on Climate Change

Cross-Posted from Finance & Investment. A 1% for the Planet account from Bank of the West, and new actions from Morgan Stanley and BlackRock, could signal turning point in big finance.

Cartwright to Brands: Look Inward Before Responding to Social Issues

Cross-Posted from Marketing and Comms. Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis.

Social Impact: A Sales Tool for the Post-Pandemic World

While the majority of companies recognize that social impact is valuable, few have managed to successfully integrate it into one of the most mission-critical activities: their sales strategy.

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