Becky Willan is Managing Director of Given — a brand purpose agency that helps businesses grow by doing good.
To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say? ... View More
Despite the consumer demand, brand opportunity and environmental imperative, very few brands are taking action in a meaningful way. So, what’s holding up the necessary shift away from fast fashion? ... View More
Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility. ... View More
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More
The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this... View More
We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More