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Becky Willan

Managing Director & Co-Founder
Given

Becky Willan is Managing Director of Given — a brand purpose agency that helps businesses grow by doing good.

Becky Willan is tagged in 6 assets.
Article
McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate

To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say? ... View More

Article
Sustainable Fashion — What’s the Hold Up?

Despite the consumer demand, brand opportunity and environmental imperative, very few brands are taking action in a meaningful way. So, what’s holding up the necessary shift away from fast fashion? ... View More

Article
Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use

Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility. ... View More

Article
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More

Article
Iceland's Banned Ad Had the Potential to Democratise Sustainability

The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this... View More

Article
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change

We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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Sponsored by Amazon
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