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Innovation & Technology
Climate Action Through Biomimicry: Innovation for the SDGs
Climate Action Through Biomimicry: Innovation for the SDGs
Published on January 8, 2020
Written by Rebecca Carlson
About a 5 minute read

The tagline for this year’s Biomimicry Global Design Challenge, “Design° for People + Planet,” asks participants to look at what degree of change they will make for a particular SDG, using nature as their mentor. Read More...

Materials & Packaging
Midwestern Airport Uses ‘Green’ Products to Address Common Airfield Challenges
Midwestern Airport Uses ‘Green’ Products to Address Common Airfield Challenges
Published on January 8, 2020
Written by BASF
About a 3 minute read

Following positive results from a trial run, Cincinnati/Northern Kentucky Int'l Airport is planning to continue using Nachurs' Alpine RF-14F® deicer for the 2019/2020 winter. Read More...

Materials & Packaging
Uniting to Drive Change: The Cleaning Industry Bands Together for a Sustainable Future
Uniting to Drive Change: The Cleaning Industry Bands Together for a Sustainable Future
Published on January 7, 2020
Written by Melissa Hockstad
About a 5 minute read

We know, of course, that no matter how many bold ambitions a company has, it cannot change the world alone. But through collaborative effort, the impact companies can make is multiplied, often many times over. Read More...

Organizational Governance
Attention, Businesses: Don’t Let Your Trade Associations Undermine You on Climate Action
Attention, Businesses: Don’t Let Your Trade Associations Undermine You on Climate Action
Published on January 6, 2020
Written by Kevin Moss and Amy Meyer
About a 5 minute read

We know that companies have many issues to juggle and that representation on one issue can outweigh misrepresentation on another. However, on climate, we don’t have time to waste. Read More...

Organizational GovernanceCollaboration & Co-Creation
Tackling the Social Barriers to Good Health
Tackling the Social Barriers to Good Health
Published on January 3, 2020
Written by Abbott
About a 6 minute read

Abbott’s new Future Well Communities program works to fight diabetes by partnering with local stakeholders to address the social determinants of health. Read More...

Surfacing Submerged ValueOrganizational Governance
And then there were 10 …
And then there were 10 …
Published on January 2, 2020
Written by Daniel Aronson
About a 10 minute read

In the case of the climate crisis, we’re not facing one tipping point, but two. The hard part: These two tipping points would tilt us in opposite directions! But our current situation doesn’t mean it’s game over — it means it’s game on. Read More...

Collaboration & Co-CreationMarketing & CommunicationsOrganizational Governance
3 Ways We’ll Change the Game in 2020
3 Ways We’ll Change the Game in 2020
Published on December 26, 2019
Written by Sustainable Brands
About a 6 minute read

Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come. Read More...

Collaboration & Co-CreationOrganizational Governance
Walking the Talk: How Companies Are Delivering on the Promise of Social Impact
Walking the Talk: How Companies Are Delivering on the Promise of Social Impact
Published on December 23, 2019
Written by Paul Polizzotto
About a 4 minute read

The metrics used by consumers, employees and investors to measure a company’s success are changing quickly, so the most forward-looking businesses are focused on implementing solutions that benefit people, society and the planet more-broadly — while bolstering their bottom line, too. Read More...

Marketing & CommunicationsCollaboration & Co-CreationOrganizational Governance
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
Published on December 20, 2019
Written by Whitney Dailey
About a 4 minute read

Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon. Read More...

Circular Economy
Empowering Customers While Building Better Business, a Thriving Future for All
Empowering Customers While Building Better Business, a Thriving Future for All
Published on December 20, 2019
Written by Amanda Goetsch
About a 8 minute read

With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come. Read More...

Organizational Governance
COP25: Business Persists While Governments Fail
COP25: Business Persists While Governments Fail
Published on December 20, 2019
Written by Cory Weiss
About a 5 minute read

While the countries represented at COP25 failed to make significant strides in the fight against climate change, the business community continued to show leadership. Read More...

Innovation & TechnologyCollaboration & Co-Creation
Collaboration: A Catalyst for Cutting-Edge Change
Collaboration: A Catalyst for Cutting-Edge Change
Published on December 19, 2019
Written by Shaw Industries
About a 4 minute read

It takes a village of visionaries and specialists to galvanize innovative ideas and bring them to fruition. In a recent webinar, Shaw examined a case study in organizations coming together to take a “people-centric approach to sustainability.” Read More...

Innovation & Technology
Building, Heal Thyself: Welcome to the Era of Truly Smart Buildings
Building, Heal Thyself: Welcome to the Era of Truly Smart Buildings
Published on December 18, 2019
Written by Larry Stapleton
About a 6 minute read

Smart building features once seemed like nice-to-haves, but they’re rapidly becoming need-to-haves. Facilities that are at a competitive disadvantage are not going to catch up by making operators smarter. The operators are already smart, and they don’t have time to deal with dumb buildings. Read More...

Marketing & Communications
Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Published on December 17, 2019
Written by Sustainable Brands
About a 6 minute read

thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact. Read More...

Organizational Governance
What 1,000 CEOs Really Think About Climate Change and Inequality
What 1,000 CEOs Really Think About Climate Change and Inequality
Published on December 17, 2019
Written by Andrew Winston
About a 9 minute read

To buy into a new vision of business, CEOs need to connect to it as people and write it into their own personal narrative of how their work fits into the world. They need to ask: What’s my legacy? Read More...

Consumer Behavior ChangeCircular Economy
Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up
Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up
Published on December 16, 2019
Written by Tom Idle
About a 4 minute read

The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts. Read More...

Circular Economy
Better Resource Management Is the Key to Achieving All SDGs
Better Resource Management Is the Key to Achieving All SDGs
Published on December 16, 2019
Written by TerraCycle
About a 4 minute read

Whether the eradication of poverty, or the support of climate positivity, all of the SDGs are about creating a balance of resource flows. Responsible production and consumption are essential to this — and achievable through connection, community and a bit of creativity. Read More...

Circular Economy
The 5 Purpose Trends Set to Lead the Way in 2020
The 5 Purpose Trends Set to Lead the Way in 2020
Published on December 13, 2019
Written by Ben Hayman
About a 6 minute read

Ben Hayman — Managing Partner at Given London — predicts the biggest brand purpose trends in the year ahead. For brands getting it right in 2020, purpose will be viewed as a comprehensive and systemic approach to change, rather than simply a marketing platform. Read More...

Organizational Governance
How the World’s Best Workplaces™ Keep Employees Happy
How the World’s Best Workplaces™ Keep Employees Happy
Published on December 13, 2019
Written by Great Place to Work
About a 6 minute read

3.4M employees across 90 countries told us at Great Place to Work how they experience their workplaces. In this pool, we found that while there are common threads that make a workplace great, there are 4 factors seem to define the best experiences by region. Read More...

Organizational GovernanceOrganizational Governance
Why Outsourcing Customer Service Kills Purpose-Driven Brands
Why Outsourcing Customer Service Kills Purpose-Driven Brands
Published on December 12, 2019
Written by Jake Strom
About a 7 minute read

In 2013, TOMS made a terrible mistake: We outsourced Customer Service. If you’re building a purpose-driven business and considering a major “cost-cutting” decision, please learn from our mistakes. The “soul” of your brand may be at stake! Read More...

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