BUSINESS CASE - Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.
MARKETING AND COMMS - Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainability.
SUPPLY CHAIN - Anheuser-Busch partnership will produce more efficient rice-growing practices, while General Mills has committed to regenerate 1M acres of farmland by 2030.
COLLABORATION - These days, we can’t go a week without the launch of another initiative, innovation or collaboration aimed at eradicating plastic waste around the world – which means we may actually have a fighting chance at doing it.
LEADERSHIP - Sustainable Brands 2019 Tokyo (SB'19 Tokyo) was held on March 6-7, at the Hilton Tokyo. 189 leaders from both domestic and foreign companies and NGOs, and more than 2,240 participants took part.
MARKETING AND COMMS - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.
BUSINESS CASE - The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change.
PRODUCT, SERVICE & DESIGN INNOVATION - Between Amazon and Etsy’s carbon-neutral ambitions, and more and more options for circular shipping containers, the millions of tons of emissions and waste generated by e-commerce could soon be a thing of the past.
SUPPLY CHAIN - A new EcoVadis report finds that the greatest gaps between UN Global Compact participants and nonparticipants are in the Sustainable Procurement and Environment themes.
FINANCE & INVESTMENT - Backed by John Hancock, COIN offers customers eight Impact Areas — including Better Health, Clean Water, Gender Equality and Reducing Waste — to invest in, with as little as $50.
BEHAVIOR CHANGE - As well as being able to drop off clothing at stores and other collection points, New Yorkers will be encouraged to get involved by donating, repairing, reselling or swapping their old clothes to give them a new life.
CORPORATE MEMBER UPDATE - A conscious awakening has occurred within the U.S. consumer packaged goods (CPG) and food grocery landscape.
CORPORATE MEMBER UPDATE - Hear from Julia Wilson, Vice President, Global Responsibility & Sustainability and Sarah Schmansky, Vice President, Nielsen Fresh / Health and Wellness Growth & Strategy, as they dive into how sustainability in the consumer packaged goods (CPG) landscape is evolving.
ORGANIZATIONAL CHANGE - Girlapproved provides deeper causal understanding of not only where we are and how we got here, but how to chart a better course and how to turn the mother ship around, with practical steps to guide us.
WASTE NOT - I want to encourage all of the stakeholders — brands and consumers — to work together to move the needle, as we look to mitigate fashion and textile waste impact over the next two decades.
CORPORATE MEMBER UPDATE - Sales of sustainable products are up across the board. In the U.S. alone, we expect that U.S. sustainably minded shoppers will spend up to $150 billion on sustainable fast-moving consumer goods (FMCG) by 2021.
THE NEXT ECONOMY - Sustainability in fashion is growing, but several other industries have been pioneering a push towards a circular economy, as well — and the fashion community may be able to take notes.
WASTE NOT - One of the biggest food retailers in the US has used the software to better understand the shelf life of its beef, cutting potential waste by 25 percent.
SUPPLY CHAIN - “Be authentic. You may have lost it for whatever reason: acquisition, merger, leadership changes, a value prop has evolved … but never forget where you came from.” — Alicia Tillman, SAP
MARKETING AND COMMS - The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging.