Join us at Our Global Flagship Event in Long Beach, California. June 1–4, 2020.

Latest News

Advertisement
Sustainable Agriculture Practices Key to Fighting Chronic Hunger, Productivity Challenges

COLLABORATION - While obesity is a growing problem in some industrialized countries, a shocking number of people are starving on their feet. According to the UN Food and Agriculture Organisation (FAO), an estimated 842 million people are chronically hungry — that’s one out of every eight people on the planet — and two billion people lack sufficient nutrition for good health. To call attention to the problem, FAO has organised World Food Day every year since 1981. The theme for this year’s World Food Day, taking place today — October 16 — is “Sustainable Food Systems for Food Security.”

Closing Loop on Waste Helping German Brewery Become Net Zero by 2018

WASTE NOT - Just in time for Oktoberfest, the Hofmühl Brewery in Eichstätt, Bavaria has announced that a combination of solar and bioenergy is not only supplementing its energy supply, but making it completely self-sufficient, according to 2degrees.

Sustainable Brands® to Spotlight Product/Brand Innovation Driving Economic, Social and Environmental Benefit at London Conference

PRESS RELEASE - SAN FRANCISCO, October 16, 2013 – Sustainable Brands® recently announced program details for its pan-European conference to be held at the Lancaster London, November 18-19th. The conference will bring together over 500 senior-level brand marketing strategists, product designers, business model innovators and sustainability executives to collaborate and explore how environmental and social innovation is becoming an engine for business growth and brand value.

Dell Pledges 80% Reduction in Product Portfolio Energy Intensity by 2020

MARKETING AND COMMS - Earlier this week, Dell announced a commitment to reduce the energy intensity of its product portfolio by 80 percent, as part of a comprehensive long-term corporate responsibility framework to achieve by 2020.The information technology company’s 2020 Legacy of Good plan is divided into three areas — the Environment, People and Communities. Dell says the plan complements its overarching purpose to “provide technology that enables people everywhere to grow, thrive and reach their full potential.”The Environment

How to Design Eco-Labels to Influence Consumers

MARKETING AND COMMS - How can consumers choose sustainable products? Eco-labels or sustainability ratings can be an important guide. These systems compare products or services in terms of their social and environmental performance, identifying those that are best in class.But not all rating systems are equally effective at influencing consumers. When the European Union revised its energy efficiency ratings for appliances recently, researchers Stefanie Hille (née Heinzle), a doctoral student, and Rolf Wüstenhagen, a professor at the University of St. Gallen, Switzerland, identified what kind of ratings were most likely to lead consumers to make energy-efficient choices.

Advertisement
Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers

MARKETING AND COMMS - Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Company was ranked #1, but the list was largely dominated by tech companies — Yahoo!, Google and Sony rounded out the top four.

Sustainable Ecosystems: Chicago's Multi-Stakeholder Commitment Boosting Innovation and Entrepreneurship

COLLABORATION - A factor critical to the development of any mission-driven brand is the nature of the ecosystem to which it belongs. A community that holistically embraces the philosophies of sustainable development offers ideal grounds for development of the business ideologies, spirit and camaraderie vital for propagation of any sustainable brand.The metropolitan Chicago area, also known as Chicagoland, is proving to be one such community in the U.S. Driven towards creating a sustainable economy and region, these considerations are taking center stage in the region’s regulatory, business and community development policies and strategies.

Unilever Expands 'Help a Child Reach 5' Campaign to Mark Global Handwashing Day

BEHAVIOR CHANGE - To mark Global Handwashing Day (GHD) — October 15th — Unilever’s Lifebuoy brand has announced a significant expansion of its Help a Child Reach 5 campaign. Launched in February in Thesgora, India, a rural village known to have one of the highest rates of diarrhoea in the country, the campaign aims to end preventable deaths of children under five by changing hand-washing behaviors, one village at a time. Today, Lifebuoy has confirmed it will extend this program to communities and villages across 17 countries globally.

Boeing, Oracle Team USA Partner to Recycle Composites in America's Cup-Class Yacht

WASTE NOT - Boeing and Oracle Team USA are collaborating to recycle 7,000 pounds of carbon fiber from USA-71, a yacht built for the America's Cup campaign in 2003. The hull and mast of the racing yacht will be processed and repurposed — a first-of-its-kind effort for what could be the largest carbon structure ever recycled.Boeing and Oracle Team USA say they are working with research partners to utilize a technique developed to recycle composite materials from Boeing's 787 Dreamliner, which is 50 percent composite by weight and 20 percent more fuel-efficient than similarly sized aircraft.

New Bioplastic Could Eliminate 50 Million Tons of Annual E-Waste

WASTE NOT - Italian biotech firm Bio-on has developed a bioplastic called PHA (Polyhydroxyalkanoate), made from agricultural processing waste materials, which is 100 percent biodegradable in water and soil and can be used as a substrate for electric circuits. When combined with suitable nanofillers, the polymer can act as an electricity conductor, with the potential of replacing plastics in most electronics.The company says the use of PHAs can help put a dent in the 50 million tons of waste produced worldwide every year from discarded smartphones, tablets, computers and other electronics.

Advertisement
McDonald's to Offer Educational Books in Lieu of Happy Meal Toys for National Family Literacy Day

BEHAVIOR CHANGE - Last week, McDonald’s USA announced the launch of a new Happy Meal Books promotion, coinciding with National Family Literacy Day on Nov. 1. From Nov. 1–14, Happy Meals will be accompanied by one of a series of four original books designed to encourage children to eat right and be more active.As part of the launch of Happy Meal Books, McDonald’s is collaborating with Reading Is Fundamental (RIF), the largest children’s literacy nonprofit in the U.S., to help more children and their families discover the joy of reading. RIF will distribute 100,000 Happy Meal Books to children who do not have easy access to books.

IKEA, M&S, lululemon Join Brands Protesting Forced Child Labor in Uzbek Cotton Fields

SUPPLY CHAIN - In the lead up to Uzbekistan’s annual cotton fair, a mounting number of international brands and retailers have declared their refusal to source from the country until it ceases the forced labor of children and adults in the cotton fields. Representing an estimated $1.024 trillion USD in revenue, 136 brands and companies have now signed the "Company Pledge Against Forced Child and Adult Labor in Uzbek Cotton," according to the Responsible Sourcing Network.

Monsanto Launches Coalition to Reverse Decline of Honey Bee Populations

COLLABORATION - Monsanto on Friday announced that it has joined a multi-stakeholder coalition aimed at improving health in honey bee populations, which includes agriculture commodity groups, industry groups, government agencies, environmental NGOs and agriculture companies.The coalition will have four priority areas of focus:

B Team Meets with One Young World Delegates to Discuss the Future of Business and Leadership

LEADERSHIP - On October 5, the One Young World conference, which convenes young people around the world to create positive change, gathered several leaders in the sustainability world to discuss the future of the integration of the environment and the economy. Known as “The B Team,” members Sir Richard Branson, founder of Virgin Group; PUMA chairman Jochen Zeitz; Arianna Huffington, president of The Huffington Post Media Group Paul Polman; Prof.

Diageo, GSK and Anglo American Top 2013 FTSE 350 Climate Change Report

MARKETING AND COMMS - Diageo, GlaxoSmithKline (GSK) and Anglo American were recently ranked highest among the companies reporting on indirect emissions and supply chain impacts on the CDP's FTSE 350 Climate Change Report.Launched this week, the report provides an annual update on greenhouse gas emissions (GHG) data and climate change strategies at the UK's biggest public companies. While those topping the list make up a wide range of industries, the financial sector is prominent among the leading eight firms.Rounding up the top 8 were BT, Barclays, British Sky Broadcasting, HSBC and British Land, which all received a disclosure score of more than 90.

Advertisement
Rogers Family Launches 97% Biodegradable Single-Serve Coffee Product

WASTE NOT - Rogers Family Company says it has developed a single-serve coffee product that is 97 percent biodegradable.The coffee company claims an estimated 9.1 billion single-serve coffee and drink cartridges – some 19 million cubic feet of waste – end up in U.S. landfills each year. According to the National Coffee Association, more than a tenth of U.S. households (12 percent) own single-cup coffee brewers, and that number is on the rise.Rogers Family Company says it created the OneCup BIO to address this longstanding waste challenge and meet the demands of increasingly environmentally conscious consumers.

Capitals & Commons: A Dialogue with David Bollier, Part Two

NEW METRICS - David Bollier is among the foremost global thinkers and advocates for the commons. #NewMetrics channel co-curator Bill Baue conducted the following dialogue with Bollier. In part one, Baue and Bollier discussed whether there are intersections between the commons movement and emerging concepts and practices in the corporate sustainability movement. Here, they delve further into the debate.

Investors Call For Food Companies That Oppose Labeling to Stay Out of Washington State GMO Battle

MARKETING AND COMMS - Companies that donated funds to oppose ballot initiatives to require the labeling of products containing genetically modified organisms (GMOs) are facing new pressure from shareholders to stay out of future elections.

10 Tips for Creating Successful NGO-Brand Partnerships

COLLABORATION - Choosing the right NGO partner can be a little like speed dating.When it comes to shifting your business to a brighter, better future, placard-waving eco-activists may not be the first to pop to mind as a suitable partner. But many non-governmental organizations (NGOs) are well-positioned to help leading brands develop innovative solutions that deliver a competitive edge. Of course, as with any business partnership or personal relationship, take time to assess your options before getting involved with an NGO. As they say, there are plenty of fish in the sea — you just need to catch the right one.

Fair Trade USA and Kiva Launch Microlending Program for Fair Trade Farmers

SUPPLY CHAIN - Fair Trade USA has partnered with nonprofit Kiva to help small-scale coffee farmers access financing, improve crop quality and invest in the future of their families and communities.The partnership resulted from a successful collaboration last year between Fair Trade USA, Kiva and Green Mountain Coffee Roasters to pilot Kiva’s first agricultural lending program with a Fair Trade coffee cooperative in Mexico. Kiva says its lenders around the world fully funded nearly all of the loans, which benefited hundreds of small farmers working to prepare their fields for harvest.

Advertisement
Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.