Published on April 24, 2014
Written by Lisa Curtis
About a 3 minute read
When I ran a crowdfunding campaign for Kuli Kuli last May, we had zero money, no full-time staff and a network that consisted mostly of other broke 20-somethings. And yet, within a day we had raised $22,000. We went on to raise $53,000 from 800 people, most of whom we’d never met.Prior to our Indiegogo campaign, even my close family and friends didn’t know what I was doing. My own father still couldn’t pronounce the name of the plant that we were trying to make the next big superfood (for reference it’s moringa — MO-ring-GA).
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