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How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time. Read More...

Keurig Green Mountain Pledges $11M to NGOs Working to Solve Global Water Crisis

Just a week after the release of its most recent sustainability report — complete with new 2020 targets, including providing access to clean water to a million people worldwide — and just in time for World Water Day, Keurig Green Mountain (KGM), has announced a multi-faceted effort to address the long-term, interconnected challenges of the global water crisis, starting with a commitment of $11 million to support leading NGOs working to promote water security around the world. Read More...

Rainforest Alliance Reinstates IKEA's FSC Certification

The Rainforest Alliance (RA) announced this week it has lifted the suspension of the Forest Stewardship Council (FSC) certificate of Swedwood Karelia LLC, a subsidiary of IKEA, following an independent appeals committee evaluation of the company’s 2013 annual audit. Read More...

Keurig Green Mountain's 2020 Targets Address Company's Biggest Sustainability Challenges

Keurig Green Mountain's ninth annual Sustainability Report, released today, reveals progress on the company’s 2013 initiatives, and also announces the company's ambitious new 2020 targets with a focus on three main practice areas: Resilient Supply Chain, Sustainable Products, and Thriving People and Communities. Read More...

FSC Suspends IKEA's Certification After Discovering Use of Old-Growth Forests in Russia

While Ikea has been leading the charge in its use of sustainably sourced cotton and promotion of LED lighting, it apparently should pay closer attention to its wood sourcing — the company recently got a slap on the wrist from the Forest Stewardship Council (FSC), which suspended IKEA’s certification after discovering that the Swedish furniture giant’s subsidiary, Swedwood, has been cutting 600-year-old trees in Karelia, Russia, near the border of Finland. Read More...

Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users

Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. Read More...

Reimagining Phoenix: A Citywide Campaign to Turn Trash Into Resources

Imagine a future where there is no such thing as trash — there are only resources. Where residents of a large metropolitan region routinely reduce, reuse, recycle and reconsider their consumption patterns by imagining the opportunities that come from making wiser choices. Achieving that ambition may be a long way off, but if the City of Phoenix has anything to do with it, that future begins now — with a multi-pronged citywide strategy based on forming unique private-public partnerships and cross-sector collaboration. Read More...

Introducing Sustainability Pay: Compensation for Holistic Corporate Performance

Given the board compensation ritual of setting performance targets that meet or beat peer results and relentless investor pressure, we can expect sustainable pay to become more prevalent and formalized in future. Read More...

Self-Contained Solar-Powered Toilet Could Transform Sanitation in Developing World

A team of Caltech engineers is working on the toilet of tomorrow — a self-cleaning, solar-powered toilet that turns human waste into hydrogen and fertilizer, according to FastCoExist. The low-cost, automated toilet could help to revolutionize sanitation systems in the developing world. Read More...

Beyond Omega-3s: How Systems Thinking Helped Organic Valley Yield a Host of Sustainability Benefits

Organic milk comes with a dose of healthful omega-3 fatty acids, which help prevent heart disease and are linked to additional health benefits. Normally associated with seafood or dietary supplements, these valuable nutrients can also come from some dairy products, according to research published last month in PLOS ONE. The study included milk from Organic Valley, the nation’s largest farmer-owned cooperative, which has been on the path to understanding the fatty acid profile of its products since 2009. Read More...

New Video Highlights adidas' New Attention to Pattern Efficiency

adidas has announced new advances in how it develops key apparel ranges to reduce waste while maintaining performance and style. Both the Running and adidas by Stella McCartney teams have worked to change the way they make patterns to increase the efficiency of their new product ranges by reducing fabric waste.The company created a short animation, in collaboration with Big Animal Productions, to highlight this conscientious new design and production process: Read More...

Food Brands, Farming Groups, NGOs Urge Obama to Enact Federal GMO Labeling Law

A group made up of over 200 organizations including food companies, organic farming and environmental groups have signed a letter urging President Obama to enact labelling laws highlighting products that contain genetically modified ingredients. Read More...

Embracing Conscious Consumerism Helping Brands Win Loyalty

Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contributing to those in need. Read More...

'Women Empowered' Highlights Role of Women in IT Innovation

One organization taking the initiative to improve gender representation in its industry is Cognizant Technology Solutions — whose employee-led Women Empowered initiative attracts and retains female associates through active recruitment, talent development, communication and networking. Read More...

Kuli Kuli's Socially & Nutritionally Sustaining Moringa Superfood Bars Debut at Whole Foods

Six months after successfully raising more than $50,000 through one of the highest-grossing crowdfunding food campaigns of all-time, Oakland, Calif., startup Kuli Kuli has launched its first line of moringa superfood bars at 10 Whole Foods locations throughout the San Francisco Bay Area.Kuli Kuli Bars are gluten-free, vegan and made with just a few simple all-natural ingredients, the company says. The bars are low in calories but contain high amounts of fiber, protein and vitamins. The primary ingredient? Moringa. Read More...

Entrepreneurs Hoping to Fix Food System by Taking the “Ick!” Out of Cricket

Earlier this year, the United Nations released a report on incorporating insects into the diet as a means of increasing nutrition in developing nations and reducing the carbon footprint of the food production industry. While many might have taken this report as a bit of a novelty, it has captured the imagination of several mindful entrepreneurs set to change the way we eat. Read More...

Helping PDP Engage Brands to Revalue Plastic

The Plastic Disclosure Project sees an influential need for companies to start disclosing their plastic footprint in order to create a benchmark for reduction by increasing recycling and adding value back into plastic use. Read More...

Disney, Wells Fargo, Google Among U.S. Companies Proactively Pricing Carbon, Says CDP

CDP announced today that 29 major publicly traded companies based in or operating in the U.S. disclosed an internal price on carbon pollution to CDP (formerly known as the Carbon Disclosure Project) in 2013, detailing both the risk and potential business opportunity for early action by their companies. Prices range from $6-60 dollars, and exist at companies spanning all sectors of the economy, including energy, utilities, airlines, technology and the financial industry. Twenty-seven of the companies are listed in the S&P 500, while the other two (BP and Royal Dutch Shell) are foreign-based. Read More...

After Years of Pressure, Wilmar International Commits to Ending Deforestation Practices

Wilmar International, the world's largest palm oil trader, today announced a No Deforestation Policy in response to pressure from Greenpeace, NGOs and consumers around the world. Read More...

How to Get People to Reuse Their Hotel Towels

in their excellent book, "Switch," researchers Dan and Chip Heath revealed promoting "contagious behavior" as an effective way to convince people to reuse their towels. Read More...

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June 8-11, 2026
SB'26 San Diego
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Tuesday, March 24, 2026
The Wow Spot: Where Sustainability + Marketing Turn to Magic
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Thursday, April 2, 2026
Governance Under Pressure: Rule-of-Law, Market Stability, and Business Risk in Volatile Times
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