Published on October 1, 2014
Written by Amon Rappaport
About a 8 minute read
For the NFL to rebuild trust with women in the wake of the ongoing domestic violence debacle, and repair its bruised brand image, Commissioner Roger Goodell will need to do more than apologize, beef up education programs and promise to do better. To truly overcome the damage that’s been done to the reputation of the NFL and its sponsors, Goodell will need to change the way the League thinks about marketing to women, take a zero tolerance stand regarding domestic violence, and ultimately redefine the brand’s purpose toward developing players who are real heroes and role models for kids and families. Here’s a game plan for the NFL and its sponsors:1. Think of women as more than a marketing opportunity
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