Have Sustainable Brands delivered right to your inbox.

Latest News

Advertisement
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age

MARKETING AND COMMS - In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. According to Giuggioli, the luxury industry’s intimate knowledge and appreciation of high-quality materials, manufacturing and notions of provenance, alongside its smaller scale in comparison to mass fashion, position it to become a leader in the sustainability space.

This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own

MARKETING AND COMMS - Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on B

H&M Plans to Pay All Textile Workers ‘Living Wage’ by 2018

SUPPLY CHAIN - H&M, the world's second-largest clothing retailer, established a roadmap this week to pay a fair “living wage” to 850,000 textile workers by 2018, citing that governments were not acting fast enough. But some are arguing that H&M should move faster, as well.During the last year, H&M says it has worked on the problem of how to best address wages, both short and long term, on several levels from purchasing practices, supplier practices, workers’ rights to government responsibility.

#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 2)

NEW METRICS - At SB's third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers

PRODUCT, SERVICE & DESIGN INNOVATION - Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a new approach to developing and delivering original branded content designed to disrupt and delight.

Advertisement
Detroit Renewable Energy Steaming Up GM Assembly Plant

WASTE NOT - General Motors and Detroit Renewable Energy have announced a renewable energy project to turn solid municipal waste from the city of Detroit into process steam that will be used to heat and cool portions of GM’s Detroit-Hamtramck assembly plant.When the project is operational, 58 percent of the plant’s energy needs will come from renewable energy, making Detroit-Hamtramck the top GM facility in the world by percentage of renewable energy used.

Sainsbury's Ups the Zero-Waste Ante with First 'Triple Zero' Stores

WASTE NOT - Sainsbury’s new supermarket in Leicester, opening Wednesday, November 27, is one of the British retailer’s two new “triple zero” stores. The 81,700 sq ft store will produce zero carbon emissions from all on-site energy used, send zero waste to landfill and have zero impact on the water usage of the local catchment area because of its water-neutral status.Neil Sachdev, Sainsbury’s Property Director, said: "We aim to be the UK’s greenest grocer and achieve our 20x20 target to reduce our operational carbon emissions by 30 percent absolute. To do this we’re now building and running highly sustainable, low-carbon stores.

UN Negotiators Agree to Tackle Deforestation with Funding for REDD

COLLABORATION - UN negotiators last week agreed to rules on financing forest projects in developing nations, paving the way for multibillion-dollar investments from governments, funding agencies and private firms in schemes to halt deforestation, according to Reuters.

Effective Sustainability Strategies Case Study #2: Soma Water

MARKETING AND COMMS - In the first post of our multi-part series on proven sustainability strategies, we saw how Pret a Manger applied the “style & substance” sustainability strategy to create a £450 million a year sandwich business. In this post, we are excited to profile Soma, a company sending ripples through the water filtration industry by placing sustainability at the heart of its offering.

#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 1)

NEW METRICS - At SB's third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

Advertisement
Beef Sector Collaborates on New Principles for Sustainable Beef Farming

COLLABORATION - The Sustainable Agriculture Initiative (SAI) Platform, a group helping food and drink companies to achieve sustainable production and sourcing of agricultural raw materials whose members include McDonald's Europe and Unilever, has announced the development of its Principles for Sustainable Beef Farming, what it is calling the most complete guidelines developed for beef production to date.

National Geographic, REVERB and Musicians help deliver clean water to 10,000

PRESS RELEASE - Early buyers keep innovative Help Build® carbon offset projects on track to reach goal of 20,000 lives changed by the end of 2014 BURLINGTON, VT – November 25, 2013 – Through NativeEnergy’s Clean Water Campaign, National Geographic Expeditions, REVERB, and artists that work with REVERB have provided essential upfront funding for the installation of Hydraid® biosand filters in households lacking access to clean water. The Clean Water Campaign, using NativeEnergy’s Help Build™ project model, installs water filters in Kenya, Ghana, and Honduras with communities in Ethiopia and India under review for subsequent projects.

Study: 90 Companies Responsible for Two-Thirds of GHG Emissions

MARKETING AND COMMS - Only 90 companies, including Shell, ExxonMobil, ChevronTexaco and BP, are responsible for causing nearly two-thirds of all man-made global emissions since the start of the Industrial Revolution, according to research by the Climate Accountability Institute.The research, titled Tracing anthropogenic carbon dioxide and methane emissions to fossil fuel and cement producers, 1854-2010, found the top emitters include 50 investor-owned companies, 31 state-owned companies, and nine government-run industries in the former Soviet Union, China and other countries. Some 83 of the 90 are coal, oil and gas producers and the remaining seven are cement manufacturers.

Nestlé Hoping to Alleviate Europe's Economic Crisis Through Youth Employment Initiative

ORGANIZATIONAL CHANGE - Nestlé has announced a commitment to create 20,000 positions for young people across Europe over the next three years.The Nestlé needs YOUth Initiative will offer jobs to 10,000 people under the age of 30 and create 10,000 apprentice positions and traineeships by 2016."Today, one in four young people in Europe does not have a job," said Laurent Freixe, Nestlé Executive Vice-President and Zone Director for Europe, speaking at the Nestlé needs YOUth launch event in Athens, Greece, where more than half of those under the age of 25 are unemployed.

Beyond the Manifesto: Holstee's Mike Radparvar on the Company's Reframe

PRODUCT, SERVICE & DESIGN INNOVATION - Holstee’s mission has always been to encourage more mindful living, whether that meant enabling consumers to proclaim their principles boldly on a graphic poster or to purchase with a purpose. Originally finding its niche in apparel and then in poster design, Holstee has again pivoted, this time landing in fine art with the launch of the Reclaimed Frame project — a subscription service that sends subscribers new prints every month to be rotated in and out of a frame made of wood from Detroit’s 78,000 abandoned structures.

Advertisement
What Do People Really Want?

MARKETING AND COMMS - What people want was the nub of the most exciting conversations at Sustainable Brands London earlier this week.

Climate-Related Weather Disasters Cost U.S. Taxpayers $100B in 2012

MARKETING AND COMMS - Extreme weather events cost the United States $100 billion in 2012, most of which went towards federal crop, flood, wildfire and disaster relief, according to a new report by Ceres called Inaction on Climate Change: The Cost to Taxpayers.

Heat Generated by London Underground Trains Will Now Heat Homes Instead of Commuters

WASTE NOT - In the spirit of the just-wrapped SB London conference, the city has announced just the kind of ingenious, waste-to-resource solution that we love: Excess heat generated by London Underground trains will now be captured and used to help warm homes and cut energy bills in the Islington district.The project — the first of its kind in Europe — is a partnership between Islington Council, London Mayor Boris Johnson, UK Power Networks and Transport for London.As anyone who has ever ridden it knows, the Tube generates large amounts of heat; its capture and utilization through a nearby vent off the Northern Line will not only warm local homes, it could very well make the ride more comfortable for the millions of daily commuters.

Sierra Nevada Brewing Achieves 99.8% Waste Diversion

WASTE NOT - Sierra Nevada Brewing Co. is the first to receive the US Zero Waste Business Council’s platinum certification — the highest possible rating — for successfully diverting 99.8 percent of its waste.The company says its waste-management efforts also saved some $5,398,470 in avoided disposal costs and $903,308 in 2012 revenue, which we believe is called "proving the business case." By diverting 51,414 tons from landfill and incineration, Sierra Nevada avoided 11,812 tons of carbon dioxide, according to USZWBC.USZWBC audited the Zero Waste diversion processes at Sierra Nevada in Chico, Calif. and found that the facility is successfully reducing, reusing, recycling and composting at an unprecedented rate.

8 Major Consumer Brands and WWF Form Alliance to Promote Plant-Based Plastics

COLLABORATION - Coca-Cola, Danone, Ford, Heinz, Nestlé, Nike, P&G, Unilever and World Wildlife Fund (WWF) have formed a new organization to support the responsible development of plastics made from plant material and promote a more sustainable future for the bioplastics industry.The Bioplastic Feedstock Alliance (BFA) will focus on guiding the responsible selection and harvesting of feedstocks — such as sugar cane, corn, bulrush and switchgrass — used to make plastics from agricultural materials.

Advertisement
Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.