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Global Sustainable Brands Community Leaders to Gather in San Diego for Purpose-Driven Brand Innovation Conference

SAN FRANCISCO, California, March 14, 2013 – Members of Sustainable Brands®, a global community of business, sustainability and brand innovators from over 50 countries focused on how brands can succeed by shaping a better future, are set to convene for their largest annual community gathering at Sustainable Brands ’13 (SB’13) June 3-6 this year.

Wilsonart Partners with TXU Energy for Cleaner Air for Texans

Local company decreases emissions, adopts changes for a better environment

NGOs Collaborate on Practitioner's Guide for Sustainable Sourcing of Agricultural Raw Materials

Seven global organizations are jointly launching today the world’s first practitioner’s guide to sustainable sourcing of agricultural raw materials. The guide is an open-source innovation tool that captures best practices and experiences from global corporations within a strategic, business logic-focused framework; the goal is to empower managers by providing a user-friendly, step-by-step roadmap to building and rolling out sustainable agriculture sourcing strategies effectively.

New Research Suggests Marketers Underestimate Consumer Interest in CSR

New research released last week by the World Federation of Advertisers (WFA) and Edelman shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future.

Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste

Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthalate (PET) and milk bottles made from high-density polyethylene (HDPE) and recycles them back into food-grade plastic for use in new packaging (rHDPE). The collaboration will use waste plastic collected from the seas around the UK by EU fishermen and recycled at Closed Loop’s Dagenham facility for reuse in new packaging.

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Co-op, Nestlé, Sainsbury’s Using New Research to Inform Reduction in Supply Chain Footprints

The Co-operative Group, Nestlé and Sainsbury’s say they will improve the sustainability performance of some of their products in response to research from the Product Sustainability Forum.The study, published by the Waste and Resources Action Program (WRAP), analyzed 50 grocery products with the biggest environmental impact and found that together they contribute between 21 and 33 percent of household greenhouse gas (GHG) emissions. Some of the products include such staples as bread, potatoes, bananas and milk.

First FTC “Green Guides” Settlement Reinforces Need for Transparency, Truth in Marketing

On Wednesday, the Federal Trade Commission (FTC) approved a final order settling charges that The Sherwin-Williams Co. and PPG Architectural Finishes, LLC made false and unsubstantiated claims that some of their paints contained zero volatile organic compounds (“VOCs”) after tinting.

The "Follower-Ship Challenge": Pavan Sukhdev on the Circular Economy

In this recent interview, guest editor Adam Werbach and Pavan Sukhdev — leader of The Economics of Ecosystems and Biodiversity (TEEB) project and author of Corporation 2020 — discuss the shift in thinking, habits and values necessary for the widespread adoption and success of the circular economy, and the "follower-ship challenge" presented by early adopters.

Phoenix contracts Earth911 & Citizen Group to Power Up 40% Landfill Diversion Initiative

Scottsdale, Ariz., March 11, 2013 -- The city of Phoenix could be known as the greenest city in the Southwest by 2020, as it undertakes an overhaul of its current solid waste management programs to increase efficiency, lower costs, boost convenience and motivate the public to take an active role in landfill diversion.

Philips' Sustainovation Process Reveals Insights on Closing Loops

In 2008 Philips Consumer Lifestyle started a program for sustainable innovation with a series of workshops to investigate possibilities around closing the loop of its products. People from different functions and departments brainstormed around business model possibilities, alternative materials and value chain management.

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Host of Innovative Recycling Initiatives Helping Walmart Push Toward Zero-Waste Goal

How many times have you finished a meal at a restaurant and felt guilty about the amount of food left on the table? So, in order to ease your mind about the waste of food, you take your leftovers home with honest intentions of eating it later. Fast-forward to cleaning out your fridge.

The Circular Economy: Reinventing Business Models for Broad Economic Change

Let’s start with where we are today. The state of the "economy," like the bible or the U.S. constitution, is granted semi-magical powers by most businesses, as if it were carved out of granite, solid and unmoving, never in flux. Yet we all know that the economy — which we'll define here as the system of production and consumption of goods and services within a given region — is ruled by no one, experiences massive upheavals as industries rise and fall, and serves to enrich some people and impoverish others. The economy requires the functioning of natural systems, from the hydrologic cycle to photosynthesis, to function.

Dell Substantially Surpasses Community Service Goal, Volunteers More Than 700,000 Hours in FY13

•Dell team members exceed goal of 500,000 hours, increase volunteer hours by almost 70 percent over year prior •More than half of Dell team members globally participate in community service projects •Dell sets goal of 750,000 hours this year, with a focus on skills-based volunteering

Dr Pepper Snapple Installs Bio-Wastewater Treatment System at Houston Bottling Plant

A BioViper™ biological pretreatment system by wastewater treatment systems provider Baswood Corporation is now operating at the Dr Pepper Snapple (DPS) Group’s Houston bottling plant, Baswood announced on Tuesday.

AB InBev’s Environmental Efforts Generate $420 Million in Revenue

Anheuser-Busch InBev (AB InBev) announced it has met its three-year global environmental goals on water, energy, carbon emissions and recycling operations.The company reached its goal of reducing its water usage by nearly 20 percent, the equivalent of 25 billion cans of AB InBev products. Energy consumption decreased by 12 percent and carbon emissions were reduced by almost 16 percent in breweries and soft drink facilities worldwide. The company also increased its recycling rate to just over 99 percent for solid waste and by-products.

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Clariant’s EcoTain Label Marks Sustainable Product Life Cycles

Clariant recently announced it will begin using a new label on its products to certify sustainable attributes in response to environmental concerns and growing consumer eco-awareness.The chemical giant says the so-called EcoTain label indicates a four-step life cycle: Sustainable Design, Responsible Process, Safe & Efficient Use and Eco-Integration. Only products meeting all four requirements will be awarded the EcoTain label.The company says EcoTain represents a systemic approach to sustainable innovation by providing a tangible means of understanding the ecological, economic and social impact of its products over the entire value chain.

UK Task Force Report Explains Why Businesses, Government Should Prioritize Environmental Preservation

Today, the Ecosystem Markets Task Force (EMTF), an independent task force aimed at finding new opportunities for UK businesses to drive green economic growth, released its Final Report stating the opportunities available for businesses that properly value nature

Shell’s ‘New Lens Scenarios’ Predict Near-Zero Global Carbon Emissions by 2100

Shell released new scenarios last week that explore two possible futures with dramatically different implications for society and the world’s energy system. One scenario sees cleaner-burning natural gas becoming the most important energy source globally by the 2030s and early action to limit carbon dioxide emissions. The other sees solar becoming the top source by about 2070, but with slower action to address the threat of climate change.The New Lens Scenarios look at trends in the economy, politics and energy as far ahead as 2100, and underscore the critical role government policies could play in shaping the future.

The Circular Economy: Driver of Business Model Innovation and Social Good

In this Issue in Focus, guest editor Adam Werbach and the SB editorial team explore the broad range of radical economic and business-model innovations emerging, through which both startups and some of the top global brands are rethinking the future of business and creating new economic, environmental and social benefits.Discussion question:What do you think are the biggest challenges to overcome in the shift toward a circular economy?Join the conversation!

Al Gore’s Climate Reality Project Launches Interactive Tool for Rebutting Climate-Change Deniers

The Climate Reality Project and communications agency Arnold Worldwide announced on Thursday the global launch of Reality Drop, an innovative social media tool that educates users about the reality of climate change and uses modern gaming techniques to combat climate-change deniers.

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