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The Co-Operative's Lighter Wine Bottles Save Hundreds of Tons of Glass and CO2

UK grocery chain The Co-operative has just announced significant reductions in the weight of its private label wine bottles. With the help of its supplier, Kingsland Wines and Spirits, the Co-operative achieved reductions that amounted to a savings of 725 metric tons of glass and 556 metrics tons of CO2. Not only does a major reduction such as this use fewer resources and save energy, the biggest reduction comes from having less weight to transport and therefore dramatically lower fuel costs. By the end of 2013, the Co-operative plans to reduce its packaging weights by a further 15% and increase its carrier bag reduction target to 75%.

Sustainable Education Brands: How Learning Institutions Are Attracting Values-Driven Students

For the centuries that tertiary education has been part of society, further education was a privilege afforded those who could afford it. But with the advancement in recent years of communication technologies and speeds, the battle for the student dollar is now being waged online.

4 Reasons to Attend the Upcoming ARCS Forum 4/29

We know you are busy, but here are four reasons not to miss the April 29th ARCS Forum:

BASF Sponsors Seattle Mariners’ Second Annual Waste Reduction Program

BASF has teamed up with the Seattle Mariners for the second season of Sustainable Saturdays at Safeco Field, which aims to divert ballpark waste from the landfill.

Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability

French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well.

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Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications

"How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'

National Park Trust & Caesars Foundation Team Up for National Kids to Parks Day

Program Promotes Conservation and Recreation, Inspires Families To Explore America’s Parks ______________________________________________________________________ (Rockville, Md): Caesars Foundation is sponsoring the National Park Trust’s (NPT) signature National Kids to Parks Day (KTP) initiative on Saturday, May18, when cities and companies across the country will host park events.

Report: Most Mid-Sized Companies Wish To Implement or Improve CSR Programs

Two out of three mid-sized companies are looking either to enhance or establish corporate social responsibility programs, according to a recent report by non-profit Business4Better (B4B).

Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer

In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses.

EthicMark Awards Accepting Nominations For Best Environmental, Sustainability Campaigns

Ethical Markets, the World Business Academy (WBA) and the University of Notre Dame Mendoza College of Business recently announced they are accepting nominations for the 9th annual EthicMark Awards for ads and media campaigns that “uplift the human spirit and society.”

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Sustainable Brands Partners with GRI’s Focal Point USA for G4 North American Release

SAN FRANCISCO, California, April 8, 2013 – Sustainable Brands® announced today a partnership with Global Reporting Initiative’s Focal Point USA for its G4 Guidelines release in North America to follow its official launch in Europe this coming May, 2013.

Dell Empowers Youth with Technology Access, Support and Tools to Enhance Learning

•More than 250,000 youth with the greatest need will receive technology access and support to enhance learning in 2013 •Students from around the world to discuss issues of importance to them and ideas of how to address at Student Voice LIVE! presented by Dell

New Global Classification System Provides Clear, Consistent Information on Hazardous Chemicals

The Globally Harmonized System (GHS) of Classification and Labeling of Chemicals is a new worldwide initiative for the standardized classification of hazardous chemicals and a communication system for conveying information regarding their proper use and handling.

Report: Sustainability Efforts at Work Strongly Influence Employees at Home

Nearly 75 percent of U.S. workers who participate in their employer’s environmental and social responsibility efforts are more likely to make sustainable choices at home, according to the Gibbs & Soell Sense & Sustainability Study, released this week.

Less Than 100: How Percentages Show True Understanding of Green Trends

In early March, Cone Communications teamed up with ORC International to conduct a survey of over 1,000 adults to better understand how consumers interpret and grapple with the flood of environmental information coming their way. The survey included many questions on how consumers seek out information, usage and disposal instructions, and how well they actually understand what it is that they are being told. The results are now a part of the 2013 Green Gap Trend Tracker and boil down to a series of statistics. Usually, a list of percentages can be tedious and meaningless if taken out of context.

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Communicating Sustainability: It’s Time To Get Emotional

Starting this month, Sustainable Brands will bring you a treasure trove of insight, examples and opinions on communicating sustainability, all to help you persuade, motivate, nudge and inspire people and brands to do things differently. That’s a very important goal; once impetus is established people can achieve great things.

Australian Social Enterprise Partners with WaterAid To Wipe Away Disease in Africa

To prepare for this year's Sustainable Brands Innovation Open (SBIO) competition, we're catching up with some of our favorite entrepreneurial ventures from competitions past ... The next time you visit the loo, consider yourself lucky. While many might think little about answering nature’s call, some 2.5 billion people — or roughly 40 percent of the global population — do not have access to a toilet. In areas lacking adequate facilities, human waste can contaminate drinking water, which when combined with malnutrition, often causes gastrointestinal infections such as diarrhea.

P&G Achieves Zero Waste at 45 Manufacturing Sites Worldwide

On Tuesday, Procter & Gamble (P&G) announced that it recycles, repurposes or converts 100 percent of the waste at 45 manufacturing sites around the world and claims less than one percent of raw materials currently leave its plants as waste.

From Problem to Product: Enterprising Companies Making a Resource of Marine Plastic

Incorporating post-consumer materials into products has become common practice for numerous brands. But a growing number of companies and NGOs are going a step further, looking to upcycle harmful plastic debris from the ocean, even if it means creating a supply chain and tapping new technology. Aquafil, a company that makes nylon textile fibers, recently joined the Healthy Seas Initiative to retrieve and recycle nylon fishing nets. The company already is one of the world’s leading recyclers with an insatiable demand for plastic waste.

Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?

A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s eye are HMOs and the U.S. Congress.This comes as no surprise given the plethora of corporate controversies, CEO scandals, bailouts and environmental accidents that have dominated headlines in recent years. These types of stories often overshadow the good work being done by more conscientious brands, making it difficult for them to stand apart from less-responsible competitors.

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