Redefine "just business" at the SB'20 Just Brands virtual conference on August 18-19.

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From Behavior Change to Transforming Everyday Practices: The Latest in Behavioral Science

BEHAVIOR CHANGE - From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of sustainable lives. This represents an opportune moment for drawing on the latest thinking from behavioral sciences.

Nestlé, Coke, Pepsi & Unilever Join Forces to Combat Waste in Chile

COLLABORATION - Nestlé has announced a commitment to helping reduce waste and boost responsible disposal in Chile by supporting a new recycling network.The company has backed the “Collective Recycling Project,” which aims to recycle about 1,200 tons of waste per year through the installation of five recycling centers in the capital city of Santiago.The project is a joint collaboration with Walmart Chile, Coca-Cola Chile, PepsiCo and Unilever, with the goal of improving waste management in the country.

Browns' Food Waste Program Helping Turn Cleveland Into 'a Green City on a Blue Lake'

WASTE NOT - Waste-to-energy is a trend we’re happy to see growing like wildfire, with new initiatives seeming to pop up weekly that turn waste generated by everything from food and alcohol to heat, humans and

Nike, Inc. Unveils ColorDry Technology and Facility That Eliminate Water, Chemicals In Dyeing

SUPPLY CHAIN - Nike, Inc. today celebrated the opening of a water-free dyeing facility featuring high-tech equipment that will eliminate the use of water and process chemicals from fabric dyeing at its Taiwanese contract manufacturer, Far Eastern New Century Corp (FENC). Nike has named the innovative process “ColorDry” to highlight the environmental benefits and unprecedented coloring achieved with the technology.

greenApes Helping Companies Reward Employees, Consumers Alike for Sustainable Lifestyle Choices

ORGANIZATIONAL CHANGE - Buying organic tomatoes may not be a big deal. They taste better and they’re better for both your health and the planet; enough reasons to justify paying a price premium. No wonder organic food is leading the growth of sustainable consumption.But it isn’t always that easy to make the more sustainable lifestyle choice. You may have found yourself feeling bad for using your car instead of public transportation. While staring at an organic cotton T-shirt, you may have wondered if you should buy it or go for the cheaper standard cotton version a couple racks away. It's often an uncomfortable struggle between collective and private benefits: the planet versus your wallet.

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UN Global Compact Launches Business Guide Highlighting Rights of Indigenous Peoples

SUPPLY CHAIN - The UN Global Compact (UNGC) on Monday released a new guide aimed at helping businesses understand the rights of indigenous peoples, and recommends practical actions to respect and support these rights.

UN, BCtA Urge Japanese Private Sector to Embrace Sustainable Business

COLLABORATION - United Nations Development Program (UNDP) Tokyo and the Business Call to Action (BCtA) last week hosted the first BCtA event in Japan to encourage the Japanese private sector to participate in innovative business approaches that create development impact.The BCtA forum in Tokyo featured a number of innovative business practices, showcasing how companies can overcome market challenges that can benefit the poor and create social and economic impact in local communities. The event also highlighted the work that UNDP and the BCtA have initiated to promote public-private partnerships.

How Green Is Your Coffee? New PCR Standardizes GHG Calculation for Coffee Production

NEW METRICS - A new Green Coffee Carbon Footprint Product Category Rule (CFP-PCR) was published this week, providing the first CPR for the calculation of greenhouse gas (GHG) emissions from coffee production. The Green Coffee CFP-PCR rule was initiated by SAI Platform’s Coffee Working group members, including illycaffé, Nestlé, Tchibo, Mondelez and Lavazza, and standard-setting bodies 4C, Fairtrade International, Rainforest Alliance and UTZ Certified, in collaboration with the Sustainable Trade Initiative (IDH).

CDP: Many Businesses Still Unaware of Supply Chain Risks Due to Deforestation

SUPPLY CHAIN - In a year of extreme weather events, commodity price spikes and supply chain disasters, the latest data from CDP’s forests program reveals that the business community remains largely unaware of the deforestation risks in their own supply chains, threatening shareholder value.

LEGO Group Partners with WWF, Commits to 100% Renewables by 2016

COLLABORATION - LEGO Group recently announced a partnership with WWF centered around improving performance on a range of environmental priorities — including greater focus on collaboration with suppliers to reduce total carbon emissions — and committed to becoming net positive through the use of renewables by 2016.The toy maker joins the likes of Natura, HP, Volvo, Johnson & Johnson and Sprint as the newest member of the WWF’s Climate Savers program.

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Scrappy Start-Ups Finding New Options for Crowdfunding

PRODUCT, SERVICE & DESIGN INNOVATION - Ryan Kushner and his wife, Amanda Ravenhill, launched their non-profit start-up, Hero Hatchery, whose mission is to “wake society up to the imminent threat of climate change, and illuminate the possibility it holds as a call to reinvent current unhealthy systems,” in October. They hope to raise $30,000 for the world’s first crowdfunded fellowship to support a climate-change activist who will bring out the climate change hero in us all and work to ensure climate change maintains its relevancy in the cultural zeitgeist.

SASB Standards for Tech & Communications Sector Now Open for Public Comment

MARKETING AND COMMS - Innovation in the Technology and Communications sector is playing a powerful role in improving the sustainability performance of companies, governments and individuals across the economy. Disruptive sector trends such as cloud computing, expansion of mobile device usage, machine learning and big data analytics present new risks and opportunities for companies in the sector. This year SASB conducted research and convened industry working groups to identify and refine a minimum set of material environmental, social and governance (ESG) issues and related accounting metrics for six industries.

For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season

BEHAVIOR CHANGE - While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event that represents the true spirit of the holiday season, #GivingTuesday.

Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age

MARKETING AND COMMS - In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. According to Giuggioli, the luxury industry’s intimate knowledge and appreciation of high-quality materials, manufacturing and notions of provenance, alongside its smaller scale in comparison to mass fashion, position it to become a leader in the sustainability space.

This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own

MARKETING AND COMMS - Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on B

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H&M Plans to Pay All Textile Workers ‘Living Wage’ by 2018

SUPPLY CHAIN - H&M, the world's second-largest clothing retailer, established a roadmap this week to pay a fair “living wage” to 850,000 textile workers by 2018, citing that governments were not acting fast enough. But some are arguing that H&M should move faster, as well.During the last year, H&M says it has worked on the problem of how to best address wages, both short and long term, on several levels from purchasing practices, supplier practices, workers’ rights to government responsibility.

#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 2)

NEW METRICS - At SB's third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers

PRODUCT, SERVICE & DESIGN INNOVATION - Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a new approach to developing and delivering original branded content designed to disrupt and delight.

Detroit Renewable Energy Steaming Up GM Assembly Plant

WASTE NOT - General Motors and Detroit Renewable Energy have announced a renewable energy project to turn solid municipal waste from the city of Detroit into process steam that will be used to heat and cool portions of GM’s Detroit-Hamtramck assembly plant.When the project is operational, 58 percent of the plant’s energy needs will come from renewable energy, making Detroit-Hamtramck the top GM facility in the world by percentage of renewable energy used.

Sainsbury's Ups the Zero-Waste Ante with First 'Triple Zero' Stores

WASTE NOT - Sainsbury’s new supermarket in Leicester, opening Wednesday, November 27, is one of the British retailer’s two new “triple zero” stores. The 81,700 sq ft store will produce zero carbon emissions from all on-site energy used, send zero waste to landfill and have zero impact on the water usage of the local catchment area because of its water-neutral status.Neil Sachdev, Sainsbury’s Property Director, said: "We aim to be the UK’s greenest grocer and achieve our 20x20 target to reduce our operational carbon emissions by 30 percent absolute. To do this we’re now building and running highly sustainable, low-carbon stores.

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