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REI Adventures Presents Namibia’s Conservation Guards with Sustainable Tourism Award

PRESS RELEASE - SEATTLE – The global leader in guided active adventure travel, REI Adventures presented the Namibian Conservation Guards with its 2013 Sustainable Tourism Award. Through the award, 500 guards will receive a backpack full of gear, apparel and supplies to support their efforts in protecting the country’s natural resources and wildlife.

Is Your Corporation Missing Its Compass?

MARKETING AND COMMS - I was sitting with a team of entrepreneurs yesterday. Together, we're launching a new retail concept (look for updates here — we open in January!).The conversation was all about naming. We'd landed on two great names, which one of the team had put through an online poll. The names polled well — but not as well as a rather predictable moniker that had been included at the last minute. As you might imagine, the mundane-name-that-people-loved threw a wrench into the works.

Sainsbury's Introduces Its First Water-Neutral Store

WASTE NOT - Sainsbury's has announced that its new store at Weymouth Gateway will be water neutral — 100 percent of its water demand will be met through water-efficient infrastructure and offsetting partnerships in the local community, and the total water used within the local catchment area will not increase as a result of this new store. The grocery retailer says it will also replicate this approach at its new supermarket in Leicester, opening at the end of November.

Best Buy, Dell Win CEA’s First eCycling Leadership Award

WASTE NOT - Best Buy, Dell, HP and Samsung have won the Consumer Electronics Association’s (CEA) inaugural eCycling Leadership Award, which recognizes consumer electronics companies that recycle above and beyond levels mandated by government.In 2011, CEA announced the eCycling Leadership Initiative to increase the amount of recycled consumer electronics to one billion pounds annually by 2016, an effort known as the Billion Pound Challenge. CEA says the industry is on track to meet this goal by recycling 585 million pounds of products in 2012.

EDF Launches Toolkit for Sustainable Fishery Management

SUPPLY CHAIN - Last week, Environmental Defense Fund (EDF) announced the launch of what it’s calling the world’s most comprehensive toolkit for designing and implementing management systems that can restore the resiliency, sustainability and profitability of fisheries around the world.“Global overfishing is a 21st century problem that people have been trying to fix with 20th century solutions,” said Kate Bonzon, Director of EDF’s Catch Share Design Center. “Our toolkit provides low-cost, cutting-edge and highly replicable solutions to help fishermen and fishery managers achieve economic and ecological recovery, even in fisheries lacking adequate data.”

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Want to Engage Your Employees in Your CSR Activities? Give Them the Power to Choose

ORGANIZATIONAL CHANGE - Smart business leaders believe that an active corporate social responsibility program is an asset when it comes to attracting top talent. The data agrees. A recent study from Net Impact showed that 35% of American employees would take a 15% pay cut to work for a company committed to CSR, and that 45% would do so for a job that makes a social or environmental impact.

Del Monte Foods Partners with Wisconsin Growers, Suppliers and Second Harvest on Innovative Food Bank Program

COLLABORATION - According to Feeding America, one out of six Americans, one out of five children and roughly three million senior citizens lack adequate access to affordable and nutritious food, meaning approximately 47 million people in the U.S. are considered food insecure. The urgency is acute and screams for more innovative approaches to help fill the shelves of food banks. One such idea emerged in Madison, Wisconsin, in 2010, during a meeting of stakeholders representing a variety of points in the food supply chain.

Investors Ask Fossil Fuel Companies to Assess Plans For Low-Carbon Future

MARKETING AND COMMS - A coalition of 70 global investors managing more than $3 trillion in collective assets on Thursday launched the first-ever coordinated effort to spur 45 of the world’s top oil and gas, coal and electric power companies to assess the financial risks that climate change poses to their business plans.The investors make up the Carbon Asset Risk (CAR) initiative, which is being coordinated by Ceres and the Carbon Tracker initiative, with support from the Global Investor Coalition on Climate Change.

Two More Hershey Plants Achieve Zero Waste to Landfill Status

WASTE NOT - The Hershey Company announced two more of its plants have achieved zero-waste-to-landfill (ZWL) status. The chocolate maker now has six U.S. plants that no longer dispose routine waste into landfills. With the addition of the Y&S Plant in Lancaster, Pa., and the Robinson Plant in Robinson, Ill., Hershey has exceeded its goal to convert five plants to ZWL by 2015 well ahead of schedule.“Converting plants to ZWL is challenging, but our plant employees have shown how deeply dedicated they are to environmental stewardship,” said Terence O’Day, SVP and Chief Supply Chain Officer at the Hershey Company. “They have worked extremely hard to reach this important milestone.”

Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three

MARKETING AND COMMS - In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply.

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The Climate Declaration Scores Limited Run on Broadway

MARKETING AND COMMS - The Climate Declaration, which to date has been signed by more than 700 companies and thousands of individuals, is now up in lights in Times Square.The Declaration, part of an ongoing campaign organized by Ceres and BICEP, calls on federal policymakers to seize the economic opportunity of addressing climate change. The campaign caught the attention of CBS, which offered to air a 15-second ad on their Jumbotron in Times Square, showcasing the Climate Declaration and its message that "tackling climate change is one of America's greatest economic opportunities (and it's simply the right thing to do)."

The Big Yearning Question

MARKETING AND COMMS - I believe futureproof brands are built on a foundation of two fundamentals: the brand’s reason for existence and the consumer’s yearning.These concepts may sound a bit esoteric, so allow me to explain.

J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom

MARKETING AND COMMS - While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers to be more mindful, Johnson & Johnson has launched Care to Recycle™, a recycling campaign that begins with a gentle reminder to recycle more items from the bathroom. It is the first recycling awareness campaign of its kind to be hosted exclusively on Tumblr.

ASU Global Institute of Sustainability launches Walton Sustainability Executive Scholarship Program with $100,000 fund

PRESS RELEASE - TEMPE, Ariz., November 23, 2013 – To encourage and reward candidates for the Executive Master’s for Sustainability Leadership program, the Global Institute of Sustainability at Arizona State University, the nation’s leader in sustainability education, will offer scholarships of up to $15,000 per student. This dedicated financial assistance was made possible due to a $100,000 fund established through the institute’s Rob and Melani Walton Sustainability Solutions Initiatives. The Executive Master’s for Sustainability Leadership program is designed for mid-career professionals working to advance sustainability initiatives. Recipients of the Walton Sustainability Executive Scholarships will be selected based on their leadership potential and previous achievements.

How Sweet: Chocolate Bars Can Now Be Wrapped in Paper Made from Cocoa Husk Waste

WASTE NOT - UK paper manufacturer James Cropper has developed another innovative recycling process that incorporates cocoa husk waste from chocolate production into unbleached cellulose fiber to produce a food-grade paper. The company says turning the otherwise wasted skins of many of the 3.5 million metric tons of cocoa beans produced each year into paper could be a significant breakthrough for the food and packaging industries.The paper is now in production and certified for use in the food supply chain, including as wrapping for chocolate bars.

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New Waste Management Facility Turning Even More Landfill Gas Into Renewable Energy

WASTE NOT - Waste Management has announced it is building a facility that will create pipeline-ready natural gas from its Milam Landfill in Fairmont City, Ill. At a ceremony last week at the landfill, state, county and local officials joined the company to celebrate the groundbreaking.The processed renewable natural gas will be injected into the pipelines of utility provider Ameren Illinois for withdrawal at other locations, including some Waste Management facilities. Once there, it will be used to fuel truck fleets and other equipment that run on compressed natural gas (CNG). Waste Management is calling the plant the Renewable Natural Gas Facility and expects it to begin delivering gas to the pipelines in late summer 2014.

L'Oréal Announces Ambitious Sustainability Commitment for 2020

MARKETING AND COMMS - Jean-Paul Agon, Chairman and CEO of L'Oréal, today announced “Sharing Beauty with All,” the cosmetics giant’s ambitious new sustainability commitment to transform its footprint while achieving its business ambition by 2020.

P&G’s New Plastic Mold Process Could Save $1 Billion Annually

CHEMISTRY, MATERIALS & PACKAGING - Procter & Gamble has developed a new process to mold plastic that it claims is thinner, cheaper and more environmentally friendly than the current industry standard and could save the company $1 billion a year by using less plastic and different raw materials.The company says it plans to use the material for its own products and its patent applications and may also sell it to other marketers from non-competitive package-goods players to automotive giants.

Yellow Leaf Hammocks: Enriching Lives East and West

PRODUCT, SERVICE & DESIGN INNOVATION - What started out as a backpacking tour through Southeast Asia in Spring 2010 serendipitously turned into an entrepreneurial venture for San Francisco-based Boston native Joe Demin. One morning, while his friends dozed on the sands of the coast of Northern Thailand, Demin ventured through a nearby jungle on a bike and literally stumbled across a small wooden shop selling artisanal hammocks by a local hunter-gatherer community, the Mlabri. Visiting with this rural community, he learned of their story and struggle for economic independence and immediately wanted to help. As Demin explains, ‘I literally sketched out a business plan on the back of the plane’s airsick bag.’

Meet Bond, David Bond: Marketing Director for Nature

BEHAVIOR CHANGE - This weekend, the feature-length documentary film Project Wild Thing opens in independent cinemas in the UK.The film explores the increasing disconnection between British children and the natural world around them; kids’ roaming distance from their homes has reportedly decreased 90% in the past 30 years.PROJECT WILD THING - official trailer from Green Lions.

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