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Chevron, Shell Join Environmentalists To Regulate Fracking Standards

COLLABORATION - A group of energy companies, philanthropic foundations and environmental groups have formed a new organization providing shale gas producers with performance standards certification for shale development.The Center for Sustainable Shale Development (CSSD) recently announced 15 initial performance standards designed to ensure safe and environmentally responsible development of the Appalachian Basin’s abundant shale gas resources. These standards will form the foundation of the CSSD’s independent, third-party certification process.

Veteran Recycling Executive Joins Earth911, Inc. Advisory Board

PRESS RELEASE - SCOTTSDALE, AZ — March 21, 2013 — Earth911, Inc., an Infinity Resources Holdings company (OTCQB: IRHC) (OTCBB: IRHC), welcomed another key industry advisor to its strategic consulting team with the addition of Ed Skernolis, a 40-year veteran of the recycling industry whose legacy includes the Environmental Protection Agency (EPA), Waste Management, Inc., National Recycling Coalition (NRC), and Kee

Unreal Helps Unjunk Sweets with Easter Bunny Apology Tour

MARKETING AND COMMS - Candy company Unreal is sponsoring the 2013 Easter Bunny Apology Tour, a social media and publicity campaign aimed at “unjunking” popular candy products, according to a recent announcement.

Changing Consumers to Users Key To Success of Circular Economy

PRODUCT, SERVICE & DESIGN INNOVATION - In January, the Ellen MacArthur Foundation released a new animation, focusing on the role of new business models in the transition to a regenerative circular economy."The Circular Economy: From Consumer to User" (below) is a follow-up to 2011’s "Re-Thinking Progress: The Circular Economy," a short film that offered an introduction to the circular concept and stimulated discussion around what our future economy may look like. The new video looks in more detail at one aspect of this — what if we didn’t buy the goods we use but instead favoured access and performance over ownership?

Brands More Trusted Than Millionaires When Espousing Sustainable Consumption

MARKETING AND COMMS - The old cliche “money doesn’t buy happiness” still rings true; yet in this economy, apparently it can buy sustainable consumption.

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Becker Underwood "Opening Doors" in South Africa

PRESS RELEASE - Becker Underwood signs Research Grant and Intellectual Property Agreement with South Africa’s University of Pretoria and Department of Agriculture, Forestry and Fisheries

"The Interests of the Commons": Eric Lowitt on the Collaboration Economy

PRODUCT, SERVICE & DESIGN INNOVATION - In this recent interview, guest editor Adam Werbach talks with Eric Lowitt, author of the forthcoming book, The Collaboration Economy (Wiley, April 2013). As Lowitt explains, the collaboration economy describes a situation in which “the interest of the commons now affects the common interest.”To illustrate the concepts explored in the book, an excerpt from a chapter of The Collaboration Economy appears below the video.

TriplePundit Names NativeEnergy to List of “Top 25 Sustainable Brands on Twitter”

PRESS RELEASE - Twitter is often viewed as the social media site for celebrity news and fleeting updates, but behind this image lies a strong community of CSR leaders. Through a networked series of Twitter accounts, executives, reporters, and engaged customers connect and share their knowledge of sustainability best practices.

eBay Launches Standard for Measuring Costs, Impacts of Online Transactions

NEW METRICS - eBay has released a new Digital Service Efficiency (DSE) dashboard to monitor and analyze the cost, performance and environmental impact of customer buy and sell transactions in an effort to balance and tune its technical infrastructure, according to a recent announcement.

Nike Partners With Bluesign Technologies To Scale Access to Sustainable Textiles

SUPPLY CHAIN - Nike today announced a partnership with Swiss company bluesign technologies to broaden the supply of sustainable materials and chemistries for use in Nike products.

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Tom’s of Maine Shares Sustainability Goals, Progress in New ‘Goodness Report’

MARKETING AND COMMS - Tom’s of Maine has launched a new website that makes it easier for people to learn about the way it does business, its goals and its progress against those goals.The Tom’s of Maine Goodness Report breaks the company’s efforts into six categories — energy, ingredients, waste, water, packaging and community. The Report features 2011 benchmarks, updates on recent projects and a goals tracker for 2015 and beyond. Highlighted goals include:

Dow Chemical Named Official Carbon Partner for 2014 Winter Olympics

CHEMISTRY, MATERIALS & PACKAGING - The Dow Chemical Company has been selected to help the Olympic Organizing Committee reduce the carbon footprint of the 2014 Olympic Winter Games in Sochi, Russia, according to a recent announcement.The company says it will work with local companies and partners to mitigate the direct carbon footprint associated with Sochi 2014 through energy-efficient technologies and improved greenhouse gas (GHG) emissions performance in three key areas; upgrading building infrastructure, optimizing farming practices and enhancing industrial processes.

UK Researchers Make Eggshells into Bioplastic

WASTE NOT - Researchers at the University of Leicester in the United Kingdom say they have discovered a way to make a new kind of decomposable and recyclable bioplastic from the thin wrappers found in eggshells.

Intel Awards High School Senior Grand Prize for Work with Algae Fuel Viability

CHEMISTRY, MATERIALS & PACKAGING - This week, the Intel Corporation and Society for Science & the Public (SSP) honored high school seniors with exceptional promise in math and science in the Intel Science Talent Search.

Holistic, Brand-Led EPR Initiatives Key for Achieving Benefits of Circular Economy

PRODUCT, SERVICE & DESIGN INNOVATION - With three billion new middle-class consumers projected to enter the global marketplace in the coming decades[1], it is now widely acknowledged that the global economy of tomorrow will face material scarcity and supply chain insecurity at an unprecedented scale — an inevitable consequence of an industrial era based on a make/use/dispose model. These new realities have galvanized an international community of academia, NGOs, governments and corporate interests to promote new principles to guide future economic decision-making.

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Caesars Entertainment Shines Global Spotlight on Sustainability by Turning off Lights for Earth Hour 2013

PRESS RELEASE - Fifth year the company’s U.S., Uruguay and China resort casinos are participating

Global Sustainable Brands Community Leaders to Gather in San Diego for Purpose-Driven Brand Innovation Conference

PRESS RELEASE - SAN FRANCISCO, California, March 14, 2013 – Members of Sustainable Brands®, a global community of business, sustainability and brand innovators from over 50 countries focused on how brands can succeed by shaping a better future, are set to convene for their largest annual community gathering at Sustainable Brands ’13 (SB’13) June 3-6 this year.

Wilsonart Partners with TXU Energy for Cleaner Air for Texans

PRESS RELEASE - Local company decreases emissions, adopts changes for a better environment

NGOs Collaborate on Practitioner's Guide for Sustainable Sourcing of Agricultural Raw Materials

COLLABORATION - Seven global organizations are jointly launching today the world’s first practitioner’s guide to sustainable sourcing of agricultural raw materials. The guide is an open-source innovation tool that captures best practices and experiences from global corporations within a strategic, business logic-focused framework; the goal is to empower managers by providing a user-friendly, step-by-step roadmap to building and rolling out sustainable agriculture sourcing strategies effectively.

New Research Suggests Marketers Underestimate Consumer Interest in CSR

MARKETING AND COMMS - New research released last week by the World Federation of Advertisers (WFA) and Edelman shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future.

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