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Sustainable Brands Releases Program Details for SB’13 Conference in San Diego CA, June 3-6, 2013

PRESS RELEASE - SAN FRANCISCO, California, April 17, 2013 – Sustainable Brands® recently announced program details and a list of confirmed speakers for its largest community gathering in San Diego, CA on June 3-6, 2013.

New Education Models Needed for Training Tomorrow's Socially Conscious Leaders

LEADERSHIP - As a young professional, I find myself asking some crucial questions every day: How do I develop the leadership qualities to succeed in our modern society, economy and polity? How do I excel in a world of constant change, and what does success mean in this world? How do I accommodate concern for the well-being of others within our profit-oriented society?

U.S. Brands Slow To Embrace Textile Recycling Are Missing Opportunities

WASTE NOT - Textile and clothing recycling has always lagged behind the sustainable disposal of other household products such as glass, aluminum and even plastic. The numbers, according to the Environmental Protection Agency, are disturbing.

Collaborative Consumption and the Sharing Economy in Developing Markets

BEHAVIOR CHANGE - This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013.

Sustainable Harvest Launches Disaster Relief Effort For Organic Coffee Farmers in Latin America

SUPPLY CHAIN - Sustainable Harvest Coffee Importers (SHCI) has embarked on a relief effort to help Latin American coffee farmers facing an outbreak of Coffee Leaf Rust Disease, known as Roya in Spanish — a parasitic fungus that is expected to destroy between 30 and 70 percent of the region’s organic coffee harvest.

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The Co-Operative's Lighter Wine Bottles Save Hundreds of Tons of Glass and CO2

CHEMISTRY, MATERIALS & PACKAGING - UK grocery chain The Co-operative has just announced significant reductions in the weight of its private label wine bottles. With the help of its supplier, Kingsland Wines and Spirits, the Co-operative achieved reductions that amounted to a savings of 725 metric tons of glass and 556 metrics tons of CO2. Not only does a major reduction such as this use fewer resources and save energy, the biggest reduction comes from having less weight to transport and therefore dramatically lower fuel costs. By the end of 2013, the Co-operative plans to reduce its packaging weights by a further 15% and increase its carrier bag reduction target to 75%.

Sustainable Education Brands: How Learning Institutions Are Attracting Values-Driven Students

MARKETING AND COMMS - For the centuries that tertiary education has been part of society, further education was a privilege afforded those who could afford it. But with the advancement in recent years of communication technologies and speeds, the battle for the student dollar is now being waged online.

4 Reasons to Attend the Upcoming ARCS Forum 4/29

PRESS RELEASE - We know you are busy, but here are four reasons not to miss the April 29th ARCS Forum:

BASF Sponsors Seattle Mariners’ Second Annual Waste Reduction Program

WASTE NOT - BASF has teamed up with the Seattle Mariners for the second season of Sustainable Saturdays at Safeco Field, which aims to divert ballpark waste from the landfill.

Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability

MARKETING AND COMMS - French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well.

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Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications

MARKETING AND COMMS - "How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'

National Park Trust & Caesars Foundation Team Up for National Kids to Parks Day

PRESS RELEASE - Program Promotes Conservation and Recreation, Inspires Families To Explore America’s Parks ______________________________________________________________________ (Rockville, Md): Caesars Foundation is sponsoring the National Park Trust’s (NPT) signature National Kids to Parks Day (KTP) initiative on Saturday, May18, when cities and companies across the country will host park events.

Report: Most Mid-Sized Companies Wish To Implement or Improve CSR Programs

ORGANIZATIONAL CHANGE - Two out of three mid-sized companies are looking either to enhance or establish corporate social responsibility programs, according to a recent report by non-profit Business4Better (B4B).

Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer

BEHAVIOR CHANGE - In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses.

EthicMark Awards Accepting Nominations For Best Environmental, Sustainability Campaigns

MARKETING AND COMMS - Ethical Markets, the World Business Academy (WBA) and the University of Notre Dame Mendoza College of Business recently announced they are accepting nominations for the 9th annual EthicMark Awards for ads and media campaigns that “uplift the human spirit and society.”

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Sustainable Brands Partners with GRI’s Focal Point USA for G4 North American Release

PRESS RELEASE - SAN FRANCISCO, California, April 8, 2013 – Sustainable Brands® announced today a partnership with Global Reporting Initiative’s Focal Point USA for its G4 Guidelines release in North America to follow its official launch in Europe this coming May, 2013.

Dell Empowers Youth with Technology Access, Support and Tools to Enhance Learning

PRESS RELEASE - •More than 250,000 youth with the greatest need will receive technology access and support to enhance learning in 2013 •Students from around the world to discuss issues of importance to them and ideas of how to address at Student Voice LIVE! presented by Dell

New Global Classification System Provides Clear, Consistent Information on Hazardous Chemicals

CHEMISTRY, MATERIALS & PACKAGING - The Globally Harmonized System (GHS) of Classification and Labeling of Chemicals is a new worldwide initiative for the standardized classification of hazardous chemicals and a communication system for conveying information regarding their proper use and handling.

Report: Sustainability Efforts at Work Strongly Influence Employees at Home

ORGANIZATIONAL CHANGE - Nearly 75 percent of U.S. workers who participate in their employer’s environmental and social responsibility efforts are more likely to make sustainable choices at home, according to the Gibbs & Soell Sense & Sustainability Study, released this week.

Less Than 100: How Percentages Show True Understanding of Green Trends

MARKETING AND COMMS - In early March, Cone Communications teamed up with ORC International to conduct a survey of over 1,000 adults to better understand how consumers interpret and grapple with the flood of environmental information coming their way. The survey included many questions on how consumers seek out information, usage and disposal instructions, and how well they actually understand what it is that they are being told. The results are now a part of the 2013 Green Gap Trend Tracker and boil down to a series of statistics. Usually, a list of percentages can be tedious and meaningless if taken out of context.

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