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Science-Based Carbon Targets: G4 Falters, GHG Protocol Moves Forward

MARKETING AND COMMS - "Basing your decision to have a greenhouse gas emissions target on the fact that climate science has identified a problem, and then to turn around and set a target that doesn't reflect what that science says, for us is incongruous." That’s what Kevin Rabinovitch, global sustainability director at Mars, the privately held food and beverage company,

The Two Deficits, Part Four: The Innovation Solution and the Second Productivity Revolution

MARKETING AND COMMS - This is the fourth in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits: Why Conservatives and Progressives Are Both Right, from the book

Isidore Electronics Recycling Helps Give Electronics - and Inmates - a Fresh Start

WASTE NOT - In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Isidore Electronics Recycling.Los Angeles-based start-up Isidore Electronics Recycling has three distinct missions:

Engagement and Innovation: Lessons from CLIF Bar's Latest Eco-Challenge

PRODUCT, SERVICE & DESIGN INNOVATION - To commemorate Earth Day 2013, Clif Bar’s offices in Emeryville, California, went paperless for one week.

Show me what you got.

PRESS RELEASE - Next week we will be exhibiting at the Sustainable Brands Conference in San Diego, California. The Sustainable Brands Conference is ground zero for sustainability, brand and innovation professionals who come together from around the world to be inspired, engaged and equipped to succeed by building the better brands of tomorrow, while building a network of like-minded colleagues who can help.

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BASF creates chemistry at Sustainable Brands Conference

PRESS RELEASE - BASF creates chemistry at Sustainable Brands Conference Company demonstrates how it is driving sustainable solutions for the future

Chevron, Johnson & Johnson Commit to Helping Meet UN Millennium Development Goals

COLLABORATION - Chevron, Johnson & Johnson and BD announced at the GBCHealth Annual Conference earlier this month commitments to combat HIV/AIDS, improve maternal and child health and advance tuberculosis initiatives, respectively.The U.S. and Swedish governments and other partners also announced a program to facilitate the delivery of lifesaving health supplies such as bed nets, medicines and contraceptives to 126 low- and middle-income countries.

RSN Releases Guide to Help Textile Buyers Trace Their Supply Chains 'To the Spinner'

SUPPLY CHAIN - The Responsible Sourcing Network (RSN) is quickly becoming the go-to place for informative and useful white papers and reports on supply chain management.

FreshPaper: Saving the World from Spoiled Food

WASTE NOT - In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals presented by Target on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Fenugreen.Some of the best ideas are the simplest ones.Boston-based social enterprise Fenugreen is using its simple product, FreshPaper, to tackle a complex problem — global food waste.

BBMG and Sustainable Brands Announce Strategic Content Partnership

PRESS RELEASE - SAN FRANCISCO—May 30, 2013—Sustainable Brands® and BBMG today announced a strategic content partnership to be featured on SustainableBrands.com starting in June.

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The Power of Brands to Change the World, Part Three

MARKETING AND COMMS - This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.

ExxonMobil Shareholders Express Concerns About Fracking

MARKETING AND COMMS - ExxonMobil, the nation’s largest natural gas producer, may finally start listening to their shareholders about hydraulic fracturing, commonly known as “fracking.” Many of the concerns people have surrounding the natural gas extraction process include the fact that toxic chemical leaks, spills and explosions could harm the health and safety of communities and the environment, and that it could lead to the contamination of drinking water for communities near and far.

Suzanne Shelton to Discuss Sustainability Storytelling at Sustainable Brands with Grainger and Kohler

PRESS RELEASE - KNOXVILLE, Tenn., May 30, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that Suzanne Shelton will be presenting at Sustainable Brands for the third year in a row. At this year’s conference, held June 3-6 in San Diego, she’ll lead a session called Storytelling for Organizational Engagement: Selling Sustainability Internally. Shelton will present alongside Jeff Rehm, Corporate Sustainability Manager with Grainger, the world’s largest maintenance, repair and operations (MRO) company and Rob Zimmerman, Manager--Engineering, Water Conservation, and Sustainability at Kohler, the global leader in kitchen and bath products. The session will be held Thursday, June 6 at 2 PM.

Lee Ann Head to Present The Power of Purpose

PRESS RELEASE - KNOXVILLE, Tenn., May 30, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that Lee Ann Head, Vice President of Research at Shelton Group, will present parts of the firm’s latest Eco Pulse findings at the Sustainable Brands conference, held June 3-6 in San Diego. Titled, The Power of Purpose, Head will discuss Shelton’s findings, while tying them to how companies can better connect with the green consumer.

Investors Continue to Express Support for Conflict Minerals Disclosure Rule

MARKETING AND COMMS - Investors representing more than $450 billion of the world’s assets released a statement today expressing their support for the "Conflict Minerals" final rule, Section 1502 of the Dodd-Frank Wall Street Reform and Consumer Protection Act, according to the Responsible Sourcing Network (RSN). The statement comes exactly a year before companies will have to send the U.S.

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Former EPA Chief Lisa Jackson To Lead Apple’s Environmental Efforts

LEADERSHIP - Apple CEO Tim Cook announced at the D: All Things Digital conference this weekthat he has hired former Environmental Protection Agency (EPA) Chief Lisa Jackson to head up the technology company’s environmental activities.

Squaw Valley, Mammoth Join 100 Ski Areas To Sign Climate Declaration

LEADERSHIP - In response to the growing effects of climate change on winter recreation, some 108 ski areas from around the United States have joined with 40 other businesses in signing the Climate Declaration, which calls upon federal policymakers to take advantage of the economic opportunities of addressing climate change.

LaborVoices Using Worker Feedback To Paint More Accurate Pictures of Supplier Practices

SUPPLY CHAIN - In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet LaborVoices.As an AAAS Science Policy Fellow for the U.S State Department’s Office of International Labor and Corporate Social Responsibility office, Dr. Kohl Gill was inspired to found LaborVoices while on a trade and labor delegation to Sri Lanka and Bangladesh.

Whole Foods, Safeway, Trader Joe's Top Greenpeace's Newest Seafood Sustainability Scorecard

MARKETING AND COMMS - Greenpeace today released its 2013 Carting Away the Oceans (CATO) report, which evaluates and ranks supermarkets on their sustainable seafood policies.

Wilsonart Receives ISO 14001 and OHSAS 18001 Certification

PRESS RELEASE - Environment, Safety and Health Managements Systems Recognized TEMPLE, Texas (May 29, 2013) – The United States manufacturing plants of Texas-based Wilsonart, an innovator in designing beautiful, hard-working surfaces, have been certified to ISO 14001 and to OHSAS 18001 in recognition of exceptional focus on environmental and health and safety management systems.

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