Have Sustainable Brands delivered right to your inbox.

Latest News

Advertisement
Coca-Cola and WWF Expand Global Partnership, Announce New Environmental Goals

COLLABORATION - Coca-Cola has announced a new set of environmental goals, including returning 100 percent of the water from its manufacturing facilities back to the environment at a level that supports aquatic life by 2020.Coca-Cola says it is extending its nearly decade-long partnership with World Wildlife Fund (WWF) to achieve these new conservation and performance targets, promoting the integration of nature’s value into decision-making processes and convening influential partners to help solve shared global environmental challenges.Under the renewed and expanded partnership, Coca-Cola and WWF jointly developed new sustainability goals for the Coca-Cola system — the Company and its nearly 300 bottling partners in more than 200 countries.These goals include:

Paper Company Rejects FSC to Dodge Inquiry About Indonesian Deforestation Practices

SUPPLY CHAIN - Paper giant Asia Pacific Resources International Limited (APRIL) has withdrawn from the Forest Stewardship Council (FSC), which Greenpeace, the Rainforest Action Network (RAN) and WWF claim is an attempt to dodge an independent inquiry into the paper company’s deforestation practices in Indonesia.Prior to APRIL’s withdrawal, the three environmental organizations lodged a complaint that the company was in violation of FSC’s Policy for Association through its continued large-scale conversion of natural forests in Indonesia to plantations, including the destruction of high conservation value (HCV) forests. The organizations also claim the company has persistent social conflicts in its operations.

New Documentary 'Sparks' Collaboration That Could Benefit People in Need Locally and Globally

MARKETING AND COMMS - At the dawn of the 21st century, America’s spiraling energy consumption hijacks our democracy and gambles our planet’s future. Meanwhile, 50 million Americans live in poverty, while our government stalls behind party lines. Next spring a new documentary, The Spark, will reveal a blueprint for realistic, immediate solutions.

Follow-Up to SB'13: Bob Willard on the Emergence of Capitalism 2.0

NEW METRICS - Bob Willard is an expert on quantifying and selling the business value of corporate sustainability strategies. He serves on the advisory boards of The Natural Step Canada and Forum for the Future US, and his fourth book, The New Sustainability Advantage was published in 2012.

Mondelez International Helping 1,500 Vietnamese Coffee Farmers Become Sustainable Entrepreneurs

SUPPLY CHAIN - Global food and beverage giant Mondelez International has unveiled a new training facility for coffee farmers to promote sustainability and entrepreneurship in Vietnam. The company says this is a major step toward implementing its "Coffee Made Happy" sustainability program, which commits to investing at least $200 million to help one million coffee farming entrepreneurs by 2020.

Advertisement
Global Sustainable Tourism Council Initiative Promotes Careers in Sustainable Tourism

COLLABORATION - The Global Sustainable Tourism Council (GSTC) has announced a partnership with the Global Travel & Tourism Partnership (GTTP) to launch an industry philanthropic initiative aimed at promoting sustainable tourism development and educating secondary school students on career opportunities in travel and tourism in more than 5,600 schools across 11 countries.As part of the agreement, GSTC will endorse GTTP curricular materials and GSTC members will have an opportunity to mentor GTTP students about sustainability practices in the travel and tourism industry. GTTP will endorse the mission of the GSTC and reference its Global Sustainable Tourism Criteria in GTTP curricular materials.

Retailers, Manufacturers Launching Consumer Water Efficiency Label for Bathroom Products

MARKETING AND COMMS - A group of leading DIY retailers, builders’ merchants and manufacturers in the UK – including Argos, B&Q, Chandlers’ Building Supplies, Homebase, Travis Perkins, Saint Gobain, Wolseley UK and Southern Water — are joining forces to launch a voluntary labelling scheme to help consumers identify the water efficiency of bathroom fittings such as taps, showers, toilets and baths, according to the Waste and Resources Action Programme (WRAP).

Adidas Implements New Strategies to Lead in Supply Chain Transparency

SUPPLY CHAIN - Adidas recently released its 2012 sustainability report, which outlines the many successes, as well as the challenges and shortcomings, the athletic wear manufacturer has experienced in the past year. The company has improved transparency within its supply chain, introduced more sustainable manufacturing processes — such as its waterless DryDye t-shirt line — and improved energy efficiency in many of its stores.

Nike Unveils New App to Help Designers Create More Sustainable Apparel

SUPPLY CHAIN - As part of its commitment to helping design a better, more sustainable future, Nike this week launched a new app called MAKING, to help designers and product creators make informed decisions about the environmental impacts of the materials they choose.

Carbon Trust Announces New Waste Standard

WASTE NOT - On Wednesday, the Carbon Trust announced plans to launch the world’s first international standard for organisations to certify that they are managing and reducing waste.The Carbon Trust Waste Standard, to be launched later this year, will require organisations to measure, manage and reduce their solid and hazardous waste. To achieve the standard organisations will need to demonstrate that waste streams are being reduced every year or disposed of more effectively, through increased reuse, recycling or energy recovery.

Advertisement
The Top 8 Things We Learned from Marks & Spencer's 2013 Plan A Report

MARKETING AND COMMS - Year after year, Marks & Spencer sets a high standard for environmental sustainability in the UK retail world. Its large scale and high level of social consciousness give it the unique position to promote change throughout the industry. As a part of its Plan A initiative, launched in January 2007, M&S makes a varied range of responsibility efforts, from beach-cleaning and cancer fundraising to recycling programs and organic produce.Let’s take a look at the year's most important changes and surprises, as revealed in the company's recently released 2013 Plan A Report:

Playing the Big Game: Are We Branding for Sustainability?

MARKETING AND COMMS - When it comes to sustainable brands, we can play the big game or the small game. What I call “Branding of Sustainability” is the small game. It simply means applying old-school brand action, such as advertising and other marketing communications, even leading-edge techniques, to brands that are already sustainable. But “Branding for Sustainability” is the big game. It is about applying new-school brand thinking to the entire world of the brand, starting with discovering and defining brand-specific paths to sustainability itself. Much like its close relative, design thinking, brand thinking starts at the cradle and brings stakeholders and end users to the table, making everyone an insider to a degree, not merely guests at the party at the end.

Listen Up: How One Brand Learned That Greenwashing Is Never an 'Ethical Choice'

MARKETING AND COMMS - Behaviour change starts with listening. Here in New Zealand, a major global brand may have started listening for the first time in recent weeks: Dole have both made a U-turn and reached out to critics in an apparent desire to understand where they went wrong in this market and how they might set things right.

Coca-Cola, Britvic Sign on to Soft Drink Sustainability Roadmap

SUPPLY CHAIN - Coca-Cola and Britvic, along with half of the United Kingdom’s foremost soft drink producers and suppliers, have joined the Soft Drinks Sustainability Roadmap, a supply chain study designed to reduce the environmental footprint of soft drink products.The roadmap claims to be the first to outline the £1.3 billion (nearly $2 billion) UK soft drinks sector’s effect on the environment and offer recommendations on how the impact can be reduced. The report offers infographics that summarize this information across the entire soft drinks supply chain, from raw material production to end of life.

GM, Honda to Collaborate on Next-Gen Fuel Cell Technologies

COLLABORATION - General Motors and Honda have announced a partnership to share expertise, economies of scale and common sourcing strategies to co-develop next-generation fuel cell system and hydrogen storage technologies by 2020.The automotive companies plan to work together with stakeholders to further advance refueling infrastructure, which they claim is critical for the long-term viability and consumer acceptance of fuel cell vehicles.“This collaboration builds upon Honda and GM’s strengths as leaders in hydrogen fuel cell technology,” said Dan Akerson, GM chairman and CEO. “We are convinced this is the best way to develop this important technology, which has the potential to help reduce the dependence on petroleum and establish sustainable mobility.”

Advertisement
Are Your Products “Eco-Unique?” The Search for Sustainable and Recycled Content Products

PRESS RELEASE - From cars to floors, or even handbags, the rubber in tires can have a second life in a variety of ways. It’s true. The tires you have on your vehicle right now could possibly be used in the future for things like mulch, backpacks, belts, wallets and all kinds of other consumer goods. Products made from sustainable and recycled content are becoming increasingly more important to eco-conscious consumers and businesses alike. Did you ever think the denim you are wearing this instant could possibly be reused as insulation in the walls of your home or office? It’s true. Want another example? Okay, sure. Think about the farm down the street.

Celebrating the Emergence of a New Generation of Business Innovators

PRODUCT, SERVICE & DESIGN INNOVATION - When you look at the environmental and social challenges we face, it's often tough to stay optimistic. The worst predictions of climate science are coming true. Resource scarcity — especially water — is a major threat to business and the economy. Worker conditions around the world, like those that led to the unfathomable recent tragedies in Bangladesh, can seem like intractable problems. And the political system that we need to tackle big issues is mostly broken.

Behaviour Change: Collaboration and Strong, Independent Leadership Required

BEHAVIOR CHANGE - Consumer behaviour change is the challenge of our time. An effective response will require increased capacity and capability across the sector: more skills, different skills and more people with those skills. If we are to achieve this, we need cross-sector collaboration with strong, independent leadership.

Oshenite®: The Marine Mineral That Could Revolutionize Plastic Packaging

CHEMISTRY, MATERIALS & PACKAGING - Oshenite®, a bioplastic additive produced from a renewable marine mineral called oolitic aragonite, allows environmentally conscience brand owners and manufacturers to produce or use plastic packaging with reduced amounts of fossil fuel-based resins. Produced by U.S. Aragonite, Oshenite can replace these resins in a wide range of flexible and rigid applications and offers environmental and economic benefits — both without sacrificing performance or contaminating recycling streams.

I Can’t Give The Best Unless I Got Room To Move

PRESS RELEASE - Recently someone in our office purchased a home cordless phone system which came in the box shown here. It appears simple enough as it has pictures showing the product, the features and all the information a consumer would want to know prior to purchasing. It contains 5 handsets and a base station – the normal complete setup you would expect in today’s marketplace. Now if you look at the second image you will see something interesting. We placed the inner package that contained everything you would get in this purchase in front of the overall package. There is a noticeable difference in size.

Advertisement
Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.