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A Vision of Real Corporate Leadership on Sustainability

LEADERSHIP - The basics of sustainability excellence are fairly well known by now: reduce your footprint, create products and services that help customers do the same, drive employee engagement, think value chain, track data and enable transparency, and on and on. But real leaders will go further and address the scale of the sustainability challenges we face by fundamentally remaking their

Leading Us "Into" The Woods

LEADERSHIP - We use the word leadership easily, as if we really knew what we are talking about. But do we? We often view leaders as the ones who ride in on a white horse to save the day, to slay the dragons, to lead us out of the woods.

10 Character Traits of Today's Leaders

LEADERSHIP - The great transformations in the history of humankind began with a vision -- a powerful vision that inspired and engaged people to collectively transform their reality. We have always had visionary people in our world -- some have used their vision for the good of all -- others for greed, exclusion and destruction.

Supply Chain Sustainability 2.0 – Who Will Be the First?

SUPPLY CHAIN - Most of us who visit these pages are quite familiar with how Walmart used its influence to drive sustainability improvements in its supply chain. But were the gains really about sustainability at all? Strictly speaking, no.Indeed, the most anyone can say about the effects of Walmart’s strategy on its supply chain is that improvements in eco-efficiency, ethical sourcing or what have you may have been made (all good things), but not necessarily in sustainability performance, per se. Costs, too, may have declined and that's always a good thing as well. But to equate decreases in, say, the carbon or water intensity of products with improvements in sustainability performance is to make a serious category error.

Sealed Air Introduces More-Sustainable Packing Peanuts

CHEMISTRY, MATERIALS & PACKAGING - If you did much holiday shopping online this year, you likely had to deal with pesky, loose-fill peanut packaging that is tough on the environment and difficult to dispose of or recycle.Packaging manufacturers Sealed Air claim to have solved the “peanut problem” with a new loose fill product made of 95% non-food based renewable material.Sealed Air says the product, called PakNatural, provides the same cushioning protection as polystyrene packing peanuts without the static and environmental impact. And it has better humidity resistance than peanuts made of starch, which also have the downside of diverting food sources.

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Defining and Developing Personal and Brand Leadership

LEADERSHIP - This month two of us - Andrew Winston and Chris Laszlo - begin 2012 with an inquiry into how personal and brand leadership is evolving to serve both thriving businesses and a flourishing world. The question of what leadership really looks like is vital;

Are Materiality Matrices Really Material?

NEW METRICS - While it is common practice now for corporate sustainability reports to include materiality matrices, whether or not they actually serve their purpose is debatable.

GRI Responds to "Enforce or Explain"

NEW METRICS - GRI has now formally responded to the *Enforce or Explain* campaign we launched last month.

A Public Plea to GRI: Enforce or Explain

NEW METRICS - Motivated, in part, by GRI’s own Report or Explain Campaign, in which GRI exhorts businesses around the world to issue sustainability reports or explain why they don’t, our campaign is aimed at GRI itself.

Do LCAs Measure Up To Sustainability?

NEW METRICS - Despite the growing use of life cycle assessments to measure the sustainability of products, a strong case can be made that the one has less to do with the other than most people think.

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Sustainability Context – What Is It?

NEW METRICS - CBS is not only the most intellectually rigorous form of sustainability management, it is the one upon which the Global Reporting Initiative (GRI) explicitly relies in the form of what it refers to as sustainability context.

Levi's and Goodwill Launch "Care Tag for Our Planet"

PRESS RELEASE - The two companies announced the new initiative today\.

Do Winning Sustainability Reports Measure Up?

NEW METRICS - While even award-winning sustainability reports have a hard time putting their achievements into context, their relevance relies upon it.

Corporate Sustainability Reporting - Where's the Context?

NEW METRICS - Call me old-fashioned, but I think a sustainability report should actually tell us something about the sustainability performance of the organization it describes.

Defining "Sustainability": An Open Letter to the FTC

NEW METRICS - On April 30, 2008, the Federal Trade Commission (FTC) will conduct a second public workshop in its continuing efforts to address the question of how sustainability claims in advertising should be handled.

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Mark McElroy on What's Wrong with Sustainability Reporting

NEW METRICS - While it's great to see so many companies embracing sustainability reporting, most aren't giving us the whole picture, says Mark McElroy.

P&G, NRDC and FSC: The Debate Over Sustainable Tissue Continues

CHEMISTRY, MATERIALS & PACKAGING - Earlier this year, P&G outlined a comprehensive framework for its leading brands to increase their positive impacts on society and the environment. But forest-conservation NGOs say they need less talk, more action when it comes to P&G's tissue products.

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