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Innovation & TechnologyMarketing & Communications
New Vattenfall Campaign Illustrates Clean Potential of Fossil-Free Hydrogen
New Vattenfall Campaign Illustrates Clean Potential of Fossil-Free Hydrogen
Published on June 6, 2023
About a 3 minute read

The ‘Industrial Emissions Face Mist’ is made from wastewater from a factory powered by fossil-free hydrogen. The emissions are so clean, they could become part of your skincare routine. Read More...

Innovation & TechnologyInnovation & Technology
Upcycled Emissions for the Win: How Twelve Is Closing the Loop on Fossil Fuels
Upcycled Emissions for the Win: How Twelve Is Closing the Loop on Fossil Fuels
Published on June 5, 2023
Written by Scarlett Buckley
About a 4 minute read

The California-based carbon-transformation company is emerging as a leader in ‘CO2Made’ products — from everyday consumer goods to sustainable jet and marine fuels. Read More...

Marketing & CommunicationsOrganizational Governance
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
Published on June 5, 2023
About a 3 minute read

Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source. Read More...

Marketing & Communications
ASICS Launches Product Carbon-Footprint Labeling
ASICS Launches Product Carbon-Footprint Labeling
Published on June 2, 2023
About a 3 minute read

By releasing its product carbon-impact data, ASICS joins a growing number of companies sharing this information to help consumers working to address their environmental impacts make more educated purchasing decisions. Read More...

Supply ChainOrganizational Governance
Mejuri Becomes First Jeweler to Join Regenerative Mining Initiative
Mejuri Becomes First Jeweler to Join Regenerative Mining Initiative
Published on June 2, 2023
About a 7 minute read

The jeweler joins forces with RESOLVE’s Regeneration initiative as part of its long-term vision to redefine sustainable luxury in jewelry. Read More...

Organizational Governance
Tony's Chocolonely Unveils Future-Proof Legal Structure to Protect Its Company Mission
Tony's Chocolonely Unveils Future-Proof Legal Structure to Protect Its Company Mission
Published on June 1, 2023
About a 5 minute read

The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term. Read More...

Circular EconomyCollaboration & Co-Creation
Finding Potential in Peers: The Importance of Pre-Competitive Partnerships
Finding Potential in Peers: The Importance of Pre-Competitive Partnerships
Published on June 1, 2023
Written by Haley Lowry
About a 5 minute read

Industry leaders are forming pre-competitive pacts and deals to build ecosystems that support a circular economy or a net-zero roadmap. Here are three areas where pre-competitive partnerships can deliver material impact. Read More...

Marketing & CommunicationsOrganizational Governance
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
Published on May 31, 2023
Written by Jeremy Osborn Christian Yonkers and Demitri Fierro
About a 10 minute read

As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges. Read More...

Marketing & CommunicationsCircular EconomyOrganizational Governance
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
Published on May 31, 2023
Written by Jeremy Osborn and Christian Yonkers
About a 9 minute read

On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’ Read More...

Circular EconomyOrganizational Governance
17 Global Companies to Set World’s First Science-Based Targets for Nature This Year
17 Global Companies to Set World’s First Science-Based Targets for Nature This Year
Published on May 31, 2023
About a 6 minute read

The Science Based Targets Network’s science-based targets for nature are a significant step towards helping companies take integrated action to protect nature — beginning with freshwater and land. Read More...

Circular EconomyOrganizational Governance
It’s Time for Brands to Embrace One of the Most Exciting Climate-Mitigation Tools We Have
It’s Time for Brands to Embrace One of the Most Exciting Climate-Mitigation Tools We Have
Published on May 30, 2023
Written by Tom Idle
About a 6 minute read

There is a clear business case to invest in protecting and restoring nature — and rewilding can play a major role. Read More...

Innovation & TechnologyCircular Economy
There May Finally Be Hope for Environmental and Climate Justice. Can We Capitalize on It?
There May Finally Be Hope for Environmental and Climate Justice. Can We Capitalize on It?
Published on May 30, 2023
Written by Keesa Schreane
About a 4 minute read

This work is vast. But success would build a more inclusive, just and sustainable economy and society — shaped by our shared opportunities rather than our risks, by prosperity rather than poverty, of positivity over negativity. Read More...

Innovation & Technology
Reimagining Retail: 3 Strategies to Help Shape the Future We Want
Reimagining Retail: 3 Strategies to Help Shape the Future We Want
Published on May 30, 2023
Written by Jeremy Osborn and Demitri Fierro
About a 8 minute read

As Brand-Led Culture Change continued, we heard from a number of players touching retail on how they’re nudging consumers toward more climate-friendly purchases and shifting the model to create a more just and inclusive shopping experience. Read More...

Supply Chain
How 2 Community-Focused Models Are Creating Value for Filipino Coconut Farmers
How 2 Community-Focused Models Are Creating Value for Filipino Coconut Farmers
Published on May 29, 2023
Written by Nithin Coca
About a 6 minute read

Creating truly sustainable models that benefit local communities is a serious and often challenging commitment. But the benefits can be tremendous — both for the business and those in impoverished rural farming regions. Read More...

Collaboration & Co-CreationOrganizational Governance
Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value
Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value
Published on May 26, 2023
Written by Jeremy Osborn Christian Yonkers and Demitri Fierro
About a 10 minute read

Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts. Read More...

Innovation & Technology
Why Being 'Lazy' Could Be Good for the Planet
Why Being 'Lazy' Could Be Good for the Planet
Published on May 26, 2023
Written by Svetlin Todorov
About a 4 minute read

By automating the small tasks of your day-to-day routine, you are gifted back the time to focus on the most essential and important elements of life while creating much less impact on the planet. Read More...

Innovation & Technology
Measuring & Improving Brand Portfolio Sustainability to Meet the Demands of a Changing Market
Measuring & Improving Brand Portfolio Sustainability to Meet the Demands of a Changing Market
Published on May 25, 2023
About a 4 minute read

The complex issues facing business and society demand complex and collaborative solutions; disconnected, myopic management techniques are no longer effective. Read More...

Collaboration & Co-CreationCircular EconomyInnovation & TechnologyMarketing & Communications
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Published on May 24, 2023
Written by Demitri Fierro
About a 5 minute read

Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies. Read More...

Innovation & TechnologyCircular Economy
Ellen MacArthur Foundation Challenges Industry: ‘We Must Change the Way We Make Our Food’
Ellen MacArthur Foundation Challenges Industry: ‘We Must Change the Way We Make Our Food’
Published on May 24, 2023
About a 3 minute read

The Foundation’s Big Food Redesign Challenge will bring together producers, retailers, startups and suppliers to bring circular food design into the mainstream. Read More...

Marketing & Communications
The Dos and Don’ts of Successfully Engaging the Masses
The Dos and Don’ts of Successfully Engaging the Masses
Published on May 24, 2023
Written by Jeremy Osborn Christian Yonkers and Demitri Fierro
About a 7 minute read

Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. Read More...

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