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Safety-Kleen & Clean Harbors: Working Together to Keep Motor Oil in Cars, Out of the Environment

WASTE NOT - An old Chinese proverb says, “We are all born, grow old, get sick and die,” but those who are interested in sustainability would likely add that we are all then born again. Rebirth and recycling are two themes that have helped us to understand cyclical movement in the business world, and there are a few companies that exemplify those themes.

Coke's Latest Sustainability Report Highlights Progress on Company's 'Me, We, World' Commitments

MARKETING AND COMMS - Coca Cola improved water efficiency by 21.4 percent since 2004 and supported an estimated replenishment of approximately 52 percent of the water used in finished beverage products through 2012, according to the company’s tenth annual Sustainability Report and third Global Reporting Initiative (GRI) Report.Earlier this year, the company was among the first to receive the Carbon Trust Water Standard for achieving its lowest-ever water-use ratio and reducing water usage by nearly 15 percent since 2007.

#SustyGoals 2: A Dialogue with Allen White of GISR, the Godfather of Sustainability Context (Part 2)

NEW METRICS - At SB's third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

Levi Strauss & Co. Unveils New Wellthread Design Process

SUPPLY CHAIN - Disposable, fast fashion is the antithesis of sustainability. This week, Levi Strauss & Co. debuted a remedy — the Dockers® Wellthread process for responsible sourcing — at the company’s new innovation lab in San Francisco. This approach combines sustainable design and environmental practices with an emphasis on durable materials and supporting the well-being of the workers who make the garments. Wellthread represents the company's first effort to bring these key elements together into one process.

Patagonia Promises 100% Traceable Down by 2014

MARKETING AND COMMS - It’s been a busy fall for Patagonia — the outdoor apparel company kicked off October with the launch of its “Responsible Economy” campaign, which challenges consumers and businesses to think more consciously about disposability and resource allocation, and ended the month by announcing its plans to offer Fair Trade Certified™ apparel, beginning in Fall 2014.

3 Myths About SASB and Materiality

NEW METRICS - Here at SASB, we’ve noticed some confusion about the term "materiality." Such confusion is understandable. “Materiality” has different meanings when used colloquially and when used legally. Within the law, materiality has different meanings within securities law, contract law and the law of evidence. Due to this range of possible definitions, “materiality” has come to resemble “sustainability” as a word that can mean everything at once and thus nothing at all. To address potential confusion, SASB abides by the U.S. securities law definition of the materiality. Our use of the term is therefore legally sound. Read on for an explanation of the most common misperceptions about SASB and materiality.

Investors Tell UK Firms Paying Living Wage Can Increase ‘Longevity and Productivity’

BEHAVIOR CHANGE - Here’s a novel idea: Paying people enough to live off comfortably motivates them to not only work harder, but stick around longer.In a recent letter published by the Financial Times, investors from local authorities, unions and charities, such as the CCLA, the Joseph Rowntree Charitable Trust and the Pensions Trust, said they wish to invest in companies that focus on the longevity and productivity of their business operations. The investors claimed there is “considerable evidence that paying the living wage helps to achieve these objectives.”

techfortrade Creating Standard for Eco-Friendly 3D-Printing Filament

WASTE NOT - techfortrade, a UK charity that aims to connect developing nations with emerging technology in order to facilitate trade, today announced the launch of the Ethical Filament Foundation (EFF). The EFF will collaborate with organizations around the world to ensure the availability and viability of ethically produced 3D-printing filament, made from recycled plastic waste.

Star-Studded Short Conveys True Horror of Keystone XL

MARKETING AND COMMS - The perfect family. The perfect home. One huge mistake.As the battle rages on over the Keystone XL project, teamed up with True Climate Stories in an attempt to convey the truly terrifying implications of the potential pipeline.

GravityLight: A People- and Planet-Friendly Bright Spot for Many Without Electricity

PRODUCT, SERVICE & DESIGN INNOVATION - Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet GravityLight.UK-based social enterprise Deciwatt is certainly living up to its goal of “doing more with less”: The company is capitalizing on the intangible but powerful natural phenomenon, gravity, to produce light for those who need it most.

Futerra, BSR Launch Tool to Build Business Case for Living More Sustainable Lifestyles

MARKETING AND COMMS - Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR and global sustainability agency Futerra.

Sustainia Selects Groundbreaking Water Grid Solution as Best Innovation of 2013

WASTE NOT - Sustainability think tank Sustainia today presented TaKaDu, an Israeli company that produces technology that reduces water distribution losses, with an award honoring the world’s best sustainability innovation.In front of an audience of over 1,000 guests gathered in Copenhagen, TaKaDu was announced winner of the Sustainia Award 2013. TaKaDu was first chosen as the best solution for IT when Sustainia announced its top 10 innovations, out of more than 500 projects and technologies from 79 countries, in September.

#SustyGoals 2: A Dialogue with Allen White of GISR, the Godfather of Sustainability Context (Part 1)

NEW METRICS - At Sustainable Brands' third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

Hilton Worldwide Saves $250 Million from Energy Efficiency in 4 Years

MARKETING AND COMMS - Hilton Worldwide has saved nearly a quarter of a billion dollars from energy efficiency projects over the past 4 years, according to its 2012-2013 corporate responsibility report.Since 2009, the hospitality company reduced energy use by 12.2 percent and carbon output by 12.8 percent. In the U.S., Hilton purchased more than 450 million kilowatt hours of renewable power through December 31, 2012 — enough to meet 94 percent of the annual electricity use in its owned hotels in the United States.

Biome Bioplastics Serving Up Compostable Coffee Pods

CHEMISTRY, MATERIALS & PACKAGING - UK-based Biome Bioplastics has announced its new biodegradable coffee pod, the latest in a spate of innovations lessening the environmental impact of the roughly $6.6 billion single-serve market.According to Biome, an estimated 9.1 billion single-serve coffee and drink cartridges wind up in U.S. landfills every year — thanks to the roughly 50 different single-serve coffee makers on the market — amounting to some 19 million cubic feet of waste. The company says coffee-pod machines are also becoming increasingly popular in Britain, with a 45 percent surge in usage between February 2012 and 2013, equating to roughly 186 million capsules.

FTC Cracking Down on Misleading, Unsubstantiated Biodegradability Claims

MARKETING AND COMMS - The Federal Trade Commission recently announced enforcement actions against six companies — five of which address biodegradable plastic claims for the first time — as part of the agency’s ongoing crackdown on false and misleading environmental claims.The cases include a complaint against a biofilms company that claims its additive makes its plastic products biodegradable, as well as four complaints and proposed consent orders against companies marketing various plastics with allegedly false and unsupported biodegradability claims. The civil penalty case involves a complaint and consent order against a company that has since violated a 1994 FTC order prohibiting it from making unsupported “green” claims for its paper plates and bags.

'Sesame Street' Characters Now Encouraging Kids to Eat Healthier

MARKETING AND COMMS - Last week, First Lady Michelle Obama was joined at the White House by Sesame Street characters Elmo and Rosita to announce a potentially game-changing collaboration in the fight against childhood obesity. Sesame Workshop and the Produce Marketing Association (PMA) formed a two-year agreement with the Partnership for a Healthier America (PHA) to help promote fresh fruit and vegetable consumption to kids, according to Let’s Move!, Mrs. Obama’s initiative to tackle the childhood obesity epidemic.

Daniel Silverstein: Shifting Fashion's Focus from Waist Size to Zero Waste

WASTE NOT - Since appearing on season two of NBC’s Fashion Star, Daniel Silverstein has made a name for himself in the eco-fashion world. According to the New York Times, the fashion industry generally discards 10-20 percent of the fabric used to manufacture apparel, but Silverstein disrupts the paradigm, using design-driven innovation to create a fashion line without fabric waste. We chatted with Silverstein and brand manager Chris Anderson to see what inspires them about designing without waste and where the future of fashion is headed.

TOMS Shoes Creates Home for Imitators with New TOMS Marketplace

PRODUCT, SERVICE & DESIGN INNOVATION - TOMS Shoes, which has helped provide shoes for children in need around the worldwide with its One for One® model, helped spearhead the burgeoning movement of social entrepreneurs creating similar business models based on addressing a problem while making a profit.But instead of admonishing or suing his growing contingent of imitators, TOMS founder and chief shoe giver Blake Mycoskie has applauded them, and now has taken his support one step further with the launch today of the new TOMS Marketplace.

Sochi 2014 Pledging to Be First Carbon-Neutral Olympic Games — For Real, This Time

CHEMISTRY, MATERIALS & PACKAGING - The upcoming Sochi 2014 Olympics will be the first in history to achieve carbon neutrality, according to a recent announcement by The Dow Chemical Company, the Official Carbon Partner for the Games. This includes carbon footprints associated with the travel of athletes, spectators and media from all over the world traveling to Russia for the Olympic and Paralympics Winter Games, between February and March 2014 — amounting to roughly 160,000 metric tons of carbon dioxide.


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