Latest News
SBIO Semi-Finalist PrintEco Wants to Help You Save Time and Paper
WASTE NOT - Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote at SB '13, we will feature an article on one of our SBIO semi-finalists. This week, meet the SBIO Public Vote Semi-finalist winner, PrintEco.
Sky Rainforest Rescue: Engaging Consumers to Purpose While Creating Clear Business Benefits
MARKETING AND COMMS - The trick to communicating sustainability is to start with the right ingredients. Sounds so simple, doesn’t it? Of course, we all know that it’s not so straightforward in practice.There is a raft of urgent economic, social and environmental needs out there that must be addressed. It can be tough to decide what your organisation is going to focus on. Where to begin?
Proposed Laws Would Require 'Not Recyclable' Label on Biodegradable Plastic Containers
MARKETING AND COMMS - In an effort to mitigate consumer confusion and help maintain the integrity of recyclable materials streams, three laws proposed in North Carolina and Alabama would require containers made from biodegradable or compostable plastic to be labeled “non-recyclable,” according to Plastics News.
Caesars Entertainment Properties to Host CodeGreen Events in Celebration of Earth Day 2013
PRESS RELEASE - LAS VEGAS – April 18, 2013 – On April 22, Caesars Entertainment and its properties across the U.S. will once again observe Earth Day to demonstrate the company’s commitment to operate in an environmentally responsible manner. Caesars recognizes problems facing the planet demand real action today and that awareness of these issues is a critical part of the formula for change.
B Lab's 'Best for the World' List Highlights Companies Making Positive Impacts
PRODUCT, SERVICE & DESIGN INNOVATION - Sungevity and Trillium Asset Management are among the 67 businesses recently recognized by B Lab’s annual “Best for the World” list, which honors companies across 20 countries and 25 industries for redefining success in business.Each company on the list is a certified B Corporation focused on solving social and environmental problems and met several standards for social and environmental performance, accountability and transparency. The firms also each earned an overall score in the top 10 percent of all certified B Corporations on the B Impact Assessment, a comprehensive assessment a company's impact on its workers, community and the environment.
Dell Opens Eco-Learning Center at Headquarters Campus to Celebrate Earth Day
PRESS RELEASE - •Facility will serve Dell team members, promote sustainable gardening and teach healthy eating •Dell uses tools on Causes.com to ask people to join company in taking action for the planet; campaign could plant up to 30,000 trees with The Conservation Fund
The New Three Rs: Reuse, Recycle, Radiation?
CHEMISTRY, MATERIALS & PACKAGING - The question of what to do with nuclear waste is as old as our ability to harness nuclear energy. Up until now, all nuclear byproducts have just been placed in storage facilities that will slowly decay over the next few hundred thousand years. Now it seems we are starting to make some progress.
Research: Choosing the Right Strategy for Sustainability Communications
MARKETING AND COMMS - A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking Sustainability: Brand Risks and Opportunities,” identifies five archetypes of how companies communicate about sustainability.
Sustainable Brands Releases Program Details for SB’13 Conference in San Diego CA, June 3-6, 2013
PRESS RELEASE - SAN FRANCISCO, California, April 17, 2013 – Sustainable Brands® recently announced program details and a list of confirmed speakers for its largest community gathering in San Diego, CA on June 3-6, 2013.
New Education Models Needed for Training Tomorrow's Socially Conscious Leaders
LEADERSHIP - As a young professional, I find myself asking some crucial questions every day: How do I develop the leadership qualities to succeed in our modern society, economy and polity? How do I excel in a world of constant change, and what does success mean in this world? How do I accommodate concern for the well-being of others within our profit-oriented society?
U.S. Brands Slow To Embrace Textile Recycling Are Missing Opportunities
WASTE NOT - Textile and clothing recycling has always lagged behind the sustainable disposal of other household products such as glass, aluminum and even plastic. The numbers, according to the Environmental Protection Agency, are disturbing.
Collaborative Consumption and the Sharing Economy in Developing Markets
BEHAVIOR CHANGE - This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013.
Sustainable Harvest Launches Disaster Relief Effort For Organic Coffee Farmers in Latin America
SUPPLY CHAIN - Sustainable Harvest Coffee Importers (SHCI) has embarked on a relief effort to help Latin American coffee farmers facing an outbreak of Coffee Leaf Rust Disease, known as Roya in Spanish — a parasitic fungus that is expected to destroy between 30 and 70 percent of the region’s organic coffee harvest.
The Co-Operative's Lighter Wine Bottles Save Hundreds of Tons of Glass and CO2
CHEMISTRY, MATERIALS & PACKAGING - UK grocery chain The Co-operative has just announced significant reductions in the weight of its private label wine bottles. With the help of its supplier, Kingsland Wines and Spirits, the Co-operative achieved reductions that amounted to a savings of 725 metric tons of glass and 556 metrics tons of CO2. Not only does a major reduction such as this use fewer resources and save energy, the biggest reduction comes from having less weight to transport and therefore dramatically lower fuel costs. By the end of 2013, the Co-operative plans to reduce its packaging weights by a further 15% and increase its carrier bag reduction target to 75%.
Sustainable Education Brands: How Learning Institutions Are Attracting Values-Driven Students
MARKETING AND COMMS - For the centuries that tertiary education has been part of society, further education was a privilege afforded those who could afford it. But with the advancement in recent years of communication technologies and speeds, the battle for the student dollar is now being waged online.
4 Reasons to Attend the Upcoming ARCS Forum 4/29
PRESS RELEASE - We know you are busy, but here are four reasons not to miss the April 29th ARCS Forum:
BASF Sponsors Seattle Mariners’ Second Annual Waste Reduction Program
WASTE NOT - BASF has teamed up with the Seattle Mariners for the second season of Sustainable Saturdays at Safeco Field, which aims to divert ballpark waste from the landfill.
Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability
MARKETING AND COMMS - French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well.
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
MARKETING AND COMMS - "How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'
National Park Trust & Caesars Foundation Team Up for National Kids to Parks Day
PRESS RELEASE - Program Promotes Conservation and Recreation, Inspires Families To Explore America’s Parks ______________________________________________________________________ (Rockville, Md): Caesars Foundation is sponsoring the National Park Trust’s (NPT) signature National Kids to Parks Day (KTP) initiative on Saturday, May18, when cities and companies across the country will host park events.
