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25 brands join forces to build carbon offset projects with NativeEnergy

PRESS RELEASE - Firms seek to reduce carbon emissions in Iowa, Oklahoma, and Pennsylvania

Sustainable Brands Announces First Look at 2012 Conference Program

PRESS RELEASE - Over 1000 Attendees will Learn, Discuss, and Collaborate to Tap Opportunity in Response to Global Environmental and Social Issues June 4-7, 2012 at Paradise Point in San Diego, CA

Shelton Group to Shine Light on Toshiba’s Innovative New LED Lighting

PRESS RELEASE - KNOXVILLE, TN – Toshiba International Corporation (TIC), a leader in solid-state lighting, has chosen Shelton Group as the agency of record to develop a comprehensive marketing and communications campaign to market its innovative LED lighting products in the United States.

GRI and Sustainability Context: Explain It Like We’re Four

NEW METRICS - “Now, explain it to me like I’m a four year old,” says Denzel Washington to Tom Hanks in the 1993 film Philadelphia. We pose this same question to the Global Reporting Initiative, the standard-setter for sustainability reporting.

Nonprofits and Brands Seeking Purpose-driven Collaborations Have CauseWay -- a New Program at SB ’12

PRESS RELEASE - High-impact Organizations will Showcase their Initiatives and Seek Matches with Aligned Brand Partners in San Diego CA, June 4-7, 2012

PETRONAS and BASF move ahead with expansion of partnership

PRESS RELEASE - Joint news release PETRONAS and BASF move ahead with expansion of partnership in Malaysia  Partners sign "Heads of Agreement" for development of new project in Pengerang  Further progress on expansion plan for current joint venture in Kuantan Kuala Lumpur, Malaysia – March 6, 2012 – PETRONAS and BASF have taken the

BASF and FDK Corporation to collaborate on joint battery materials development program

PRESS RELEASE - BASF and FDK Corporation to collaborate on joint battery materials development program

Sustainable Brands ’12 Announces the 4th Annual SB Innovation Open, a Contest for Sustainable Start-ups

PRESS RELEASE - Seeking New Companies to Showcase their Revolutionary Innovation at Sustainable Brands ’12 Conference in San Diego CA, June 4-7, 2012

BASF acquires extrusion technology from B.C. Foam:

PRESS RELEASE - BASF acquires extrusion technology from B.C. Foam: PET foams for the wind energy sector  BASF expands portfolio for wind power  Strengthened competence for automotive, aeronautics and shipbuilding industries BASF has purchased the PET foam business of the Italian company B.C. Foam S.p.A., headquartered in Volpiano. The companies have

Award for integrated reporting

PRESS RELEASE - Award for integrated reporting  Excellent placing in sustainability reporting ranking of Germany’s 150 biggest industrial and service companies  Rankings for greater comparability of sustainability reporting Berlin, Germany – February 28, 2012 – BASF was honored yesterday for its Report 2010, which documents the company’s economic,

BASF sets new ambitious goals for environment, health and safety

PRESS RELEASE - BASF has established new ambitious environmental, health and safety goals. The company wants to increase its energy efficiency – defined as the amount of sales products in relation to the primary energy demand – worldwide by 35 percent by 2020, compared to the previous goal of 25 percent.

Compostable, tear-resistant and waterproof: Ecovio bio-waste bags

PRESS RELEASE - Biodegradable plastic passes the test under real-world conditions

Novozymes partnership to focus on sustainability in textiles

PRESS RELEASE - By David Stevenson Mon Feb 6 2012, 16:46 PM Novozymes has entered into a joint project with the Danish Fashion Institute in a bid to make the textile and fashion industry more sustainable. According to the biotech company, the textile industry is one of the largest polluting industries in the world, which requires huge amounts of energy, water and the use of toxic chemicals.

Clarifying the Business Case for Sustainability and CSR

NEW METRICS - Michael Porter and Mark Kramer once wrote: "No business can solve all of society’s problems or bear the cost of doing so."

Sustainable Brands Announces “The Revolution Will Be Branded” as Rallying Cry and Theme for SB’12 Conference, June 4-7, 2012

PRESS RELEASE - SAN FRANCISCO, Calif., January 31, 2012 –  Sustainable Brands today revealed the theme and program focus for SB’12, the sixth annual gathering of 1000 brand leaders and sustainability executives.  “The Revolution Will Be Branded” is set to explore the business trans

Orchestrating Movements: A New Role for Leaders

LEADERSHIP - 2011 has been a rough year for leaders. Popular revolutions toppled dictators in Egypt, Tunisia, and Libya; the Occupy movement attacked corporate leaders who led us into recession; Europeans tossed government after government; and Americans watched in horror as their political leaders led the nation to the brink of default. We shook our heads as global summits failed to make any si

Thought Leadership and Sustainability: As Within, So Without

LEADERSHIP - The more things change, the more they stay the same. Like most clichés, this one conveys some truth, as do words attributed to ancient Greek poet Hermesianax: “As within, so without.” Those who have endured inner-work fully enough to enjoy the outward results will attest that self-awareness leads to empowerment, which in turn leads to voice. Leadership, expressed thro

Novo Nordisk Ranked World’s Most Sustainable Corporation

LEADERSHIP - Danish pharmaceutical firm Novo Nordisk was named the most sustainable corporation in the world by Corporate Knights, the Toronto-based media company focused on “clean capitalism.”Corporate Knights’ 2012 Global 100 list includes companies from 22 countries encompassing all sectors of the economy, with collective annual sales in excess of $3.02 trillion, and 5,285,645 million employees.The top ten companies on the list are:

Novo Nordisk Tops List of World's 100 Most Sustainable Firms

PRESS RELEASE - A triple bottom line business philosophy, a massive push to slash its carbon footprint and selling basic medicines at a discount to poor countries carried Novo Nordisk to the top of the list of the world's 100 most sustainable companies. The Danish pharmaceutical firm was ranked No. 1 on the 2012 Corporate Knights Global 100 Most Sustainable Corporations in the World list. Natura Cosmeticos S.A., Statoil ASA, Novozymes A/S and ASML Holding NV rounded out the top five (see the Top 20 below). By country, the U.K. snagged the most nods with 16 companies on the Global 100, followed by 11 Japanese firms, eight French and U.S. firms each, and seven Australian corporations.

Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability

LEADERSHIP - Brand leadership is about creating a connection between the brand and its customers. We can identify three waves through which brand leadership has evolved in relation to sustainability:


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