Today, social impact agency Public Inc. launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year
we've all had.
The FU 2020 campaign, which describes itself as “a ‘f*** you’ for a cause,” laundry lists some of the lowlights from the year — including COVID-19 and all of its ripple effects, the police officers who murdered Breonna Taylor and George Floyd, the celebrities who died this year, and murder hornets!
As the agency's holiday campaign in support of a cause, FU2020 (see the
uncensored version here) drives donations to
the Mental Health Coalition in the
US and the Black Health Alliance in
Canada.
“We created #EFF2020 holiday campaign to acknowledge what so many of us have
been feeling — 2020 has been one effing bad year,” Public Inc founder and CEO
Phillip Haid told Sustainable Brands in an email. “So, why remind people
of it with a holiday campaign? Because despite all the challenges so many of us
have endured this past year, there is still room for optimism and joy — and our
mental health depends on it. This is why we decided to create a campaign that
reflects what many people are feeling and thinking, and channel it into a
fundraiser for mental health organizations.
“Creatively, we aimed to entertain to break through the noise and drive
donations for two worthy organizations,” Haid added. “We know laughter is the
best medicine — so we served up a dose of realism with a sense of humor, and a
silver lining that things will get better as we head into 2021.”
Defying Online Algorithms with Authentic, Impactful Storytelling
Join us as representatives from BarkleyOKRP lead a thought-provoking discussion with two brands that care deeply about their workers' rights and wellbeing, Tony's Chocolonely and Driscoll's, about how to successfully involve consumers in social-justice issues with authentic storytelling that defies online algorithms — Friday, May 10, at Brand-Led Culture Change.
Haid said Public Inc chose to support The Mental Health
Coalition in the US, because of its incredible work to end the devastating impact of stigma surrounding mental
health; and Canada’s Black Health Alliance,
because of its impactful work to improve the health and well-being of black
communities. Both organizations take a collaborative, partnership-based approach
to achieve results — something we need a lot more of in this world.
Published Dec 17, 2020 1pm EST / 10am PST / 6pm GMT / 7pm CET
Sustainable Brands Staff