SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!

Christian Yonkers

Christian Yonkers is tagged in 76 stories. Page 3 of 4.
Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’
Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’

Leadership / This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. On opening night, luminaries from a variety of disciplines reminded attendees the importance of taking a breath and opening your mind. - 1 year ago

Making the Dream Work: Equipping Suppliers for the Climate Action Journey
Making the Dream Work: Equipping Suppliers for the Climate Action Journey

Supply Chain / A collaborative, network approach is helping global companies meet their suppliers where they are and ensure they have the resources and know-how to rise to growing imperatives to reduce climate impacts. - 1 year ago

Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility

Supply Chain / By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability promises. - 1 year ago

Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action
Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action

Behavior Change / Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs. - 1 year ago

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BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

Organizational Change / A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’” - 1 year ago

This Startup Shows That Tackling the Plastic Crisis May Not Be a Stretch
This Startup Shows That Tackling the Plastic Crisis May Not Be a Stretch

Waste Not / Great Wrap aims to be a plug-and-play replacement for film wraps for both home and business. It replaces petroleum-based films with a bio-based waste product that, unlike most other bio-based polymers, completely decomposes in within three months. - 1 year ago

Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy
Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy

Walking the Talk / Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp family is a logical step in scaling systemic change. - 1 year ago

Brands Unite: Scaling ESG Impact Through Industry Partnerships
Brands Unite: Scaling ESG Impact Through Industry Partnerships

Collaboration / The role of business in the health of society and the planet has never been more critical. And as stakeholder calls for companies to use their resources for social and environmental good grow louder, it’s clear that not even multinationals can effect change on their own. - 1 year ago

A Paradigm(ond) Shift: Lab-Grown Diamonds Are Changing the Meaning of Luxury
A Paradigm(ond) Shift: Lab-Grown Diamonds Are Changing the Meaning of Luxury

Product, Service & Design Innovation / If you see a lab-grown diamond and a mined diamond side by side, they both elicit the same scintillating awe; but lab-grown gemstones don’t carry the injustices of their mined counterparts. For Aether and Sacet, transparency, ethics and regeneration are the future of luxury. - 1 year ago

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New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time
New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time

Supply Chain / Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the climate crisis. - 1 year ago

Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement

Behavior Change / To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. - 1 year ago

Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure

Marketing and Comms / Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be. - 1 year ago

3 Key Traits Employers Must Adopt to Succeed in the New World of Work
3 Key Traits Employers Must Adopt to Succeed in the New World of Work

Organizational Change / Work for Impact — a talent acquisition platform that attracts and uplifts underserved jobseekers around the world yearning for greater purpose in employment — is a model for purpose-driven companies to emulate. - 1 year ago

A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change

Behavior Change / Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers. - 1 year ago

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Digital Verification Solutions for Carbon Markets Could Fast-Track Climate Action
Digital Verification Solutions for Carbon Markets Could Fast-Track Climate Action

The Next Economy / A recent Innovate4Climate workshop focused on technology’s role in improving carbon accounting verification processes. SustainCERT and INFRAS explored how digitization will revolutionize emissions-reductions verification in both voluntary and compliance markets. - 1 year ago

Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains

Supply Chain / In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests. - 1 year ago

Estée Lauder Companies, Plastics for Change Partner to Support Community-Based Plastic Waste Solutions
Estée Lauder Companies, Plastics for Change Partner to Support Community-Based Plastic Waste Solutions

Collaboration / In an effort to combat climate change and reduce plastic waste, Estée Lauder Companies’ charitable wing, the ELC Charitable Foundation, has partnered with Plastics for Change to improve the livelihoods of waste collectors in India while diverting ocean-bound plastics. - 1 year ago

The Humble Crab Shell Could Upend a Variety of Polluting Industries — Starting with Wastewater
The Humble Crab Shell Could Upend a Variety of Polluting Industries — Starting with Wastewater

Chemistry, Materials & Packaging / Washington-based startup Tidal Vision upcycles discarded crab shells to produce chitosan — a positively charged biopolymer with myriad applications in sustainable water treatment, textile production, agriculture and more. - 1 year ago

GAF Project Aims to Increase Quality of Life, Climate Resilience in Urban Communities
GAF Project Aims to Increase Quality of Life, Climate Resilience in Urban Communities

Product, Service & Design Innovation / The GAF Cool Community Project will assess and mitigate the impacts of the urban heat island effect in landlocked and underserved cities — beginning with the Los Angeles neighborhood of Pacoima. - 2 years ago

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Why Restaurants Overusing Their Fry Oil Are ‘Fresh’ Out of Excuses
Why Restaurants Overusing Their Fry Oil Are ‘Fresh’ Out of Excuses

Waste Not / Who knew that overused fry oil represented such an untapped health and sustainability market opportunity? FreshFry CEO Jeremiah Chapman breaks it down. - 2 years ago