HowGood is a mission-driven research company with the largest database on food and personal care product sustainability in the world.
HowGood
The Dos and Don’ts of Successfully Engaging the Masses
3 months ago - Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
Tractor Beverage Co Furthers Commitment to Transparency with Organic Impact Tracker
6 months ago - Tractor becomes the first beverage brand to track and disclose impact data about its ingredients — as 7 in 10 consumers express interest in how their beverage choices impact the planet.
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
1 year ago - To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change.
Will Carbon-Labeled Products Sell More? Here’s What We Know
1 year ago - Even with an uptick in consumer knowledge of climate issues and food brands sharing carbon-footprint data for their products, the CPG world is still wondering if carbon-labeling is worth the effort and investment. Here are 5 key takeaways from recent peer-reviewed literature and industry papers.
HowGood Augments Ingredient Sustainability Database with OP2B’s Regenerative Ag Metrics
1 year ago - Brands and retailers using HowGood’s Latis platform can now further improve product impacts using uniform metrics and thus contribute to a global agricultural transition.
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
2 years ago - The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market.
Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items
2 years ago - Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts.
Trending: Sustainable Cocoa for an Ethical Easter?
5 years ago - The week surrounding Easter has the highest consumption of chocolate in the year. For environmentalists, it can be a bitter reminder that many of the world’s primary regions for growing cocoa are experiencing dramatic decline in forest cover as land is cleared for agriculture. Cocoa is the top driver of deforestation in Ghana and Côte d’Ivoire; countries that also rank 1st and 3rd for the highest rates of deforestation in all of Africa.
Now All of Giant's Customers Can Understand 'HowGood' Their Food Choices Really Are
6 years ago - Transparency hasn’t always been a strong point for the food industry, but a new partnership between HowGood, a research organization and in-store rating system that identifies industry leaders in the food system, and supermarket chain Giant Food could serve as a turning point for the sector. The relationship, which started as a test pilot in Giant stores in the Baltimore-Washington Metropolitan area, is expanding to all Giant stores due to positive customer feedback on the program.
From Spend Shifters to Strategic Buyers: How Soon Will Climate Become a Reason to Purchase?
8 years ago - One of the highlights of Sustainable Brands ‘13 London was Chip Walker’s talk about The Shifting Landscape of Consumer Values and Implications for Your Brand’s Future. The power in Walker’s delivery was, in common with all the best talks, that he provided insight into questions that everyone in his audience has. Specifically, he shed new light on how consumers think about brands.