Stories About Brand Strategy

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Addressing SDG 14: 3 Steps to a Sustainable Ocean Supply Chain
Addressing SDG 14: 3 Steps to a Sustainable Ocean Supply Chain

NEW METRICS - Oceans cover more than 70 percent of our planet’s surface and are home to 80 percent of life on earth. Fish, which provide 20 percent of daily protein intake to about 3.1 billion people, is among the most widely traded food commodities — at a value of US$145 billion annually.

Danish CSR-prize recognizes Ørsted as a role model for sustainability reporting
Danish CSR-prize recognizes Ørsted as a role model for sustainability reporting

PRESS RELEASE - The annual CSR prize seeks out best practices in economic, social and governance (ESG) reporting among Denmark’s biggest companies.

Member Spotlight: Ann Starodaj of Optoro connects the dots on transforming retail waste, attracting top talent and achieving professional fulfillment
Member Spotlight: Ann Starodaj of Optoro connects the dots on transforming retail waste, attracting top talent and achieving professional fulfillment

MEMBER SPOTLIGHT - Ann Starodaj (@AnnStarodaj), director of sustainability at Optoro, spoke with us recently to discuss her passion for promoting sustainable consumption, how Optoro’s software solutions enable this for clients, and how leveraging a strong appetite within the business to measure product impact is helping her expand the sustainability team. Keep reading to learn more about the inspiring army of changemakers Ann is seeing in the marketplace, her desire to collaborate with members on reverse logistics, and the insights she gained as a pastry chef before diving head long into sustainability.

New Tool Helps Companies Determine If, How to Engage on Divisive Issues
New Tool Helps Companies Determine If, How to Engage on Divisive Issues

WALKING THE TALK - In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of

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8 Timely Topics Shaping the 8th Year of #NewMetrics
8 Timely Topics Shaping the 8th Year of #NewMetrics

NEW METRICS - At its core, the #NewMetrics series of events has always been about quantifying previously ignored risks, costs and revenue potential associated with sustainability impacts. Over the years, we have explored important new metrics related to the whole range of vital capitals — natural, human, social, relationship, intellectual and financial — with the same end goal of helping businesses understand the full picture of their presence in the world, so they can then improve it in informed, holistic ways.

While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along

MARKETING AND COMMS - McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next major milestone in McDonald’s food journey and another way the fast food giant aims to help customers feel good about its food.

Two Types of Recycled Fiber, and Two Approaches to Making Recycled Paper
Two Types of Recycled Fiber, and Two Approaches to Making Recycled Paper

PRESS RELEASE - There are two types of recycled fiber – composed of either post-consumer reclaimed material or pre-consumer reclaimed material – that can be used to make recycled paper. The two are fundamentally different, as specified in these definitions from the Forest Stewardship Council® (FSC®):

Q&A: How Boothster Is Redesigning the Exhibit Industry
Q&A: How Boothster Is Redesigning the Exhibit Industry

PRODUCT, SERVICE & DESIGN INNOVATION - The exhibit industry is one of the most wasteful on the planet. Just take a look at the end of most conferences and trade shows, and you’ll see floors and dumpsters filled with plastics, banners, janky aluminum and other non-sustainable materials. Back in March, the Sustainable Brands team saw a clever, sustainable booth-building system and reached out to the designer, Boothster, to collaborate on sustainable stage designs and booths for SB’18 Vancouver.

Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife

THE NEXT ECONOMY - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.

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Q&A: Schneider Electric Banking on Science, Smarter Cities to Power a Sustainable Future
Q&A: Schneider Electric Banking on Science, Smarter Cities to Power a Sustainable Future

CLEANTECH - In the past few years, Schneider Electric — a global specialist in energy management and automation — has partnered with its customers around the world in various capacities to co-create smart solutions for a more sustainable future. It focuses its energy on prioritizing resource productivity and management, promoting energy efficiency and rethinking energy consumption. It has also adopted science-based emissions targets and helped its clients set their own. We spoke with Erik Mohn, Director of Americas Sustainability Services at Schneider Electric, to learn more about the company’s multi-pronged strategy to spread sustainability.

4 Steps to Building a Brand That Supports Smallholder Farmers
4 Steps to Building a Brand That Supports Smallholder Farmers

SUPPLY CHAIN - This summer, whilst working in Barbados, I got my hands on an old drum set and learnt how to play the classic four-on-the-floor disco beat. It felt great to (just about) crack something so quickly, partly because it makes a nice change from the day job — building ethical brands, which takes a lot longer than a couple of weeks.

Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change
Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change

WALKING THE TALK - A campaign launched today is holding BlackRock, the world’s largest asset manager, accountable as the single largest contributor to climate destruction. BlackRock’s Big Problem — supported by over a dozen organizations, including Friends of the Earth US, Amazon Watch and the Sierra Club, with support from The Sunrise Project — asserts that as the world’s biggest owner of fossil fuel companies, BlackRock is putting the planet on a path towards runaway climate change. The campaign launches as world leaders in climate policy, solutions and finance gather in New York for Climate Week.

Sustainable Brands Delivers Insight on How to Build Better Sustainability Metrics
Sustainable Brands Delivers Insight on How to Build Better Sustainability Metrics

PRESS RELEASE - Danone, Global Reporting Initiative, SAP, PepsiCo speaking at New Metrics ‘18 about creating and measuring new forms of value SAN FRANCISCO, September 26, 2018 – Sustainable Brands® reveals program, networking and activity highlights for its upcoming conference: New Metrics 2018. Nearly 400 business executives will convene October 29-31 at the Loews Philadelphia Hotel for a conversation on the ROI of Sustainable Business and smarter, more accurate, and more inclusive business metrics that generate value for all stakeholders.

BASF recognized as a UN Global Compact LEAD company and SDG Pioneer
BASF recognized as a UN Global Compact LEAD company and SDG Pioneer

PRESS RELEASE - FLORHAM PARK, NJ, September 25, 2018 – BASF was recognized for its continuing involvement and commitment to the United Nations (UN) Global Compact and the Sustainable Development Goals (SDGs) as a UN Global Compact LEAD company and as an SDG Pioneer during the UN Global Compact Leaders Summit.

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Q&A: EcoAct on How the Dow 30 Measure Up on Climate Action
Q&A: EcoAct on How the Dow 30 Measure Up on Climate Action

FINANCE & INVESTMENT - Since its founding in 2006, EcoAct Group has grown from raising awareness at the local level in France into a global collection of experts engaging with the private and public sectors to aid in the transition to a low-carbon economy. In addition to advising companies on climate change and carbon neutrality strategies, EcoAct also conducts research to assess publicly listed companies’ efforts in these areas.

Sixty South: How to Turn Sustainability into Business Growth
Sixty South: How to Turn Sustainability into Business Growth

WALKING THE TALK - Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to healthy foods and consumer goods.

The Swoosh Heard 'Round the World
The Swoosh Heard 'Round the World

MARKETING AND COMMS - Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.

SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives
SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives

PRESS RELEASE - Note: This article was written by Mona Farah is head of Strategic Initiatives for EMEA, MEE & Greater China at SAP and Jennifer Beason, head of Communications for Corporate Social Responsibility at SAP. It originally appeared on the company's sustainability newsroom. Social Enterprise Academy provides high-quality and accessible learning and development opportunities to support people and organizations enabling social change in Scotland and across the globe.

Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?

PRODUCT, SERVICE & DESIGN INNOVATION - The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? And what does it do to promote sustainability?

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Stanley Black & Decker Recognized as Global Sustainability Leader on 2018 Dow Jones Sustainability Indices
Stanley Black & Decker Recognized as Global Sustainability Leader on 2018 Dow Jones Sustainability Indices

PRESS RELEASE - Stanley Black & Decker (NYSE :SWK) today announced that it has earned the distinction of being a component of the Dow Jones Sustainability World Index (DJSI) by S&P Dow Jones Indices and RobecoSAM.

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