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GRI, UNGC Release 'Practical Guide' for Companies to Report Their Impact on the SDGs
GRI, UNGC Release 'Practical Guide' for Companies to Report Their Impact on the SDGs

MARKETING AND COMMS - The Global Reporting Initiative (GRI) and the United Nations Global Compact (UNGC) have released “A Practical Guide” to enable companies to better measure and report on their impact on the Sustainable Development Goals (SDGs). The new publication, Integrating the SDGs Into Corporate Reporting: A Practical Guide, helps companies of all sizes to prioritize SDG targets to act and report on, set related business objectives, and measure and report on progress.

L'Oréal acquires German natural beauty company Logocos Naturkosmetik AG
L'Oréal acquires German natural beauty company Logocos Naturkosmetik AG

PRESS RELEASE - L'Oréal announces the signing of an agreement to acquire Logocos Naturkosmetik AG, the German beauty company which pioneered natural cosmetics with the brand Logona and other brands such as Sante. All the company's brands are vegan and bio certified with a range of products using their own plant extracts and natural ingredients derived from organic farming. Founded in 1978 by a naturopath, Logocos Naturkosmetik is based in Hanover, Germany and employs about 340 people. In 2017, net sales were 59 million euros across Germany and other countries in Europe.

Levi Strauss Sets Industry Bar with Science-Based Targets for Global Supply Chain
Levi Strauss Sets Industry Bar with Science-Based Targets for Global Supply Chain

LEADERSHIP - Levi Strauss & Co. (LS&Co.) today announced a new climate action strategy, which sets aggressive targets for reducing carbon emissions across its owned-and-operated facilities and global supply chain by 2025; among its goals are using 100 percent renewable electricity in its company-owned facilities.

Sustainable Brands Releases Program Details for New Metrics ‘18 Conference
Sustainable Brands Releases Program Details for New Metrics ‘18 Conference

PRESS RELEASE - Speakers from Danone, Seventh Generation, and B Lab among those confirmed to share advances in the metrics around social and environmental value SAN FRANCISCO, July 26, 2018 – Sustainable Brands® recently unveiled program details for New Metrics '18: The ROI of Sustainable Business, scheduled for October 29-31 in Philadelphia, PA.

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Forbes Names The Estée Lauder Companies as a Best Employer for Women
Forbes Names The Estée Lauder Companies as a Best Employer for Women

PRESS RELEASE - The Estée Lauder Companies (ELC) has been named to Forbes Magazine’s first-ever America’s Best Employers for Women 2018.

Maven Platform Lets GM Owners Share Cars, Earn Money
Maven Platform Lets GM Owners Share Cars, Earn Money

PRESS RELEASE - Maven expands its car-sharing platform to include a peer-to-peer offering that enables owners and eligible lessees to earn money by renting their personal Chevrolet, Buick, GMC or Cadillac car or truck model year 2015 and newer to driving members. The service is available now in beta in Chicago, Detroit and Ann Arbor, Michigan.

Trending: Liquor Giants Serve Waste Reduction with a Twist in New Product, Campaign
Trending: Liquor Giants Serve Waste Reduction with a Twist in New Product, Campaign

WASTE NOT - “In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straws from its cocktails,” explained Dune Ives, executive director of Lonely Whale, a non-profit dedicated to positively impact the health of the ocean.

World Cup Sponsors Missing Out on Purpose
World Cup Sponsors Missing Out on Purpose

WALKING THE TALK - With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which World Cup sponsors are leaning into this cultural tension and activating their sponsorships in a purposeful way.

Latest UPS Sustainability Report Shares Stories of Innovation and Progress
Latest UPS Sustainability Report Shares Stories of Innovation and Progress

PRESS RELEASE - UPS’s 16th annual Sustainability Report highlights the company’s sustainability challenges and accomplishments during 2017, including progress toward its 2020 and 2025 goals in support of the environment, global workforce, and communities around the world. The report also showcases investments in cutting-edge technologies that are advancing UPS’s integrated network to new levels of efficiency and creating tangible sustainability benefits. UPS’s 2017 sustainability highlights include:

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JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact

MARKETING AND COMMS - A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely available, lets users explore rankings of the 1,000 largest public U.S.

Keurig Moves Toward a Sustainable Future
Keurig Moves Toward a Sustainable Future

WALKING THE TALK - In the business world, we frequently hear executives asking what value a program brings to an organization, placing emphasis on immediate profit rather than long-term impact. At Keurig Green Mountain, we have designed our business on a model that creates value for all that are touched by our work, including employees, manufacturers, coffee farmers and our local communities. Our business model reflects our roots as a socially minded coffee roaster, and it’s our belief that we can best grow our business and make progress toward our commitment to Brew A Better World™ by authentically aligning our company goals with our values.

Best Buy Reports On Sustainability Progress, Goals For 2020
Best Buy Reports On Sustainability Progress, Goals For 2020

PRESS RELEASE - Best Buy today released our latest Corporate Responsibility & Sustainability Report, including two new sustainability goals as part of our Best Buy 2020 growth strategy. This report is where we annually share our commitments and progress in the areas of community, people and the environment. We have seen increased interest from consumers and investors for companies to make a positive impact on the world. For Best Buy, sustainability has been a been a priority for more than a decade, and we are proud of our successes, which not only benefit our stakeholders but make good business sense too. That said, we are going to do more.

Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands

MARKETING AND COMMS - When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?

400 Companies Poised to Advance SDGs, Generate Returns Make Up New Swell Investing Portfolio
400 Companies Poised to Advance SDGs, Generate Returns Make Up New Swell Investing Portfolio

FINANCE & INVESTMENT - Highlighting the importance of transparency in investing, impact investing platform Swell Investing has invited the public to vote on the final security in the Impact 400, a portfolio with the goal of offering investors 400 companies poised for impact and returns. Both Apple and Starbucks meet Swell's selective rules-based criteria, and the community will decide which will be included.

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Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 1
Addressing Corporate Scope 3 Value Chain GHG Emissions: Part 1

NEW METRICS - To keep the global temperature increase to well below 2⁰C and meet the goals laid out in the Paris Agreement, everyone must take bold action to reduce their share of emissions as soon as possible. Companies are responsible for the majority of global emissions and therefore play an integral role in meeting these goals.

Introducing: The Bright Side of the Brand
Introducing: The Bright Side of the Brand

WALKING THE TALK - The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language of “brand purpose” has become weak, watered down and increasingly meaningless. Marketing purpose is easy; embedding purpose is hard work. And while a number of pioneers and purists remain committed to embedding purpose at the organizational level, the temptation to cut corners and to exploit purpose for marketing “quick wins” — rather than to embed it in more meaningful, transformative ways — has become too great to resist. The phenomenon of “purpose-washing” is real.

Member Spotlight: Jennifer Silberman from Target shares how she leverages the power of markets and systems to drive change
Member Spotlight: Jennifer Silberman from Target shares how she leverages the power of markets and systems to drive change

MEMBER SPOTLIGHT - We recently caught up with Jennifer Silberman (@jsilberman1), vice president of corporate responsibility at Target. In this member spotlight, she shares how Target is embedding social and environmental purpose into their company strategy to drive change throughout the retail industry. Jennifer also shares how employee passion and creativity led to the most successful brand launch in Target history, notes what can happen when corporate leaders combine forces and reveals the novel she’s penning in her spare time – one that might make a great addition to your future beach reads. Read on to learn more.

Unilever Calls for Reform in Influencer Marketing; Brings #Unstereotype Vision to Life Through Dance
Unilever Calls for Reform in Influencer Marketing; Brings #Unstereotype Vision to Life Through Dance

WALKING THE TALK - At the 2018 Cannes Lions Festival of Creativity this week, Unilever announced commitments to improve transparency in its influencer marketing and called on industry to similarly help improve authenticity, build consumer trust and improve brands’ ability to measure impact.

P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising
P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising

MARKETING AND COMMS - Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity.

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Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests
Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests

NEW METRICS - With 3.8 billion years of R&D behind Earth’s systems and creatures, we’ve barely scratched the surface of what we can learn and how we can apply those lessons to our companies, products and processes.

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