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Stories About Brands Taking Stands

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The World's First Climate-Positive Burgers: Max Burgers Now Help Fight Climate Change
The World's First Climate-Positive Burgers: Max Burgers Now Help Fight Climate Change

WALKING THE TALK - This morning, from the main stage at SB’18 Vancouver, Max Burgers’ Chief Sustainability Officer, Kaj Török, announced that the Swedish burger chain is set to offer the world’s first climate-positive burgers. Török said that customers will soon be able to “take a bite that’s good for the planet as well as their taste-buds” when eating at the quick-serve burger chain, and urged other companies to join Max in going climate positive.

Houdini Sportswear Launches Industry-First Planetary Boundaries Assessment
Houdini Sportswear Launches Industry-First Planetary Boundaries Assessment

NEW METRICS - More and more clothing brands are taking it upon themselves to dive deeper into the impacts of their garments, increasing transparency around and improving their materials, processes and operations as a whole.

Iron Mountain Joins RE100, Commits to Setting Science-Based Targets for Carbon Reductions
Iron Mountain Joins RE100, Commits to Setting Science-Based Targets for Carbon Reductions

PRESS RELEASE - BOSTON – June 4, 2018 –Iron Mountain® Incorporated (NYSE: IRM), the global leader in storage and information management services, today announced two important environmental commitments that significantly advance the company’s efforts to reduce its carbon footprint and increase its usage of renewable energy around the world.

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SAP Partner Itron Strives to Save Every Drop of Water
SAP Partner Itron Strives to Save Every Drop of Water

PRESS RELEASE - Water is the most precious resource on earth — just ask the 844 million people globally that do not have regular access to a safe water supply. Knowing this shortage, it’s almost inconceivable that 25 to 50 percent of the water that gets treated is wasted. And yet that’s the painful truth according to the International Water Association. And it’s not just water. We’re also incredibly inefficient in how we produce and use gas and electricity; too much is wasted. It’s a situation that SAP partner Itron, a Liberty Lake, Washington-based company, is looking to change.

Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment
Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment

ORGANIZATIONAL CHANGE - TD Bank Group recently launched its corporate citizenship strategy to center on a new multi-year program, The Ready Commitment. Guided by the bank’s purpose, focus on creating shared value and desire to support the Sustainable Development Goals (SDGs), TD is targeting CDN $1 billion (US $775 million) toward community giving by 2030 in The Ready Commitment’s four focus areas:

Nestlé, Coca-Cola Among 60 Orgs Stepping Up to Address Pressures on UK Water
Nestlé, Coca-Cola Among 60 Orgs Stepping Up to Address Pressures on UK Water

COLLABORATION - Over 60 organizations including businesses such as Nestlé, Coca-Cola and M&S have signed a Catchment Management Declaration agreeing to step up action to address the increasing pressures to UK water through improved catchment management.

P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting
P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting

WALKING THE TALK - In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands and advancing sustainability. Here are Pritchard’s top five paradigms to shift:

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Hilton Targets Plastics, Science-Based Targets in Journey to Halve Impacts by 2030
Hilton Targets Plastics, Science-Based Targets in Journey to Halve Impacts by 2030

WASTE NOT - Like many large companies, Hilton has been steadily improving its sustainability performance one step at a time.

AT&T Commits to Minimize Waste
AT&T Commits to Minimize Waste

PRESS RELEASE - As part of our commitment to create a better, more environmentally sustainable world, we’ve set a goal to achieve “zero waste” at 100 AT&T facilities – including our AT&T* Global Headquarters in Dallas – by the end of 2020. Our program will start this year and will include strategies to reduce waste and increase recycling and composting, with a goal of diverting 90% or more of our waste from landfills.¹

Shaw Industries Further Reduces Carbon Footprint with Combined Heat & Power Plant at South Carolina Carpet Fiber Facility
Shaw Industries Further Reduces Carbon Footprint with Combined Heat & Power Plant at South Carolina Carpet Fiber Facility

PRESS RELEASE - Shaw Industries Group, Inc. (Shaw) has completed the construction of a cogeneration Combined Heat & Power (CHP) plant at its Columbia, S.C. fiber production facility. The CHP, which began operating in May 2018, will reduce the plant’s annual greenhouse gas emissions by an estimated 26,000 metric tonnes; that’s an impact equal to removing almost 5,500 passenger vehicles from the road each year. This is the latest in ongoing investments Shaw is making to minimize its environmental footprint. The company recently announced it has achieved carbon neutrality in its commercial carpet manufacturing operations. Companywide, Shaw has made significant investments to help reduce its energy and greenhouse gas impact.

HP-Powered Girl Rising Creative Challenge Seeks Stories of Girl Power, Action for Gender Parity
HP-Powered Girl Rising Creative Challenge Seeks Stories of Girl Power, Action for Gender Parity

MARKETING AND COMMS - Are you or someone you know helping create a gender equal world? Individuals are being invited to share stories of initiatives big and small in the form of video, audio, essays and artwork as submissions to the Girl Rising Creative Challenge, Powered by HP.

Why Max Burgers Remains One Step Ahead in the Fight Against Climate Change
Why Max Burgers Remains One Step Ahead in the Fight Against Climate Change

WALKING THE TALK - It’s hard to believe that a fast-food burger chain would actively set a target to reduce red meat consumption by its customers. After all, that generous meat patty smacked in the middle of two fresh buns is the reason why such restaurants exist, right? But Sweden’s beloved Max Burgers is doing just that, and sales across its 120 stores have never been better.

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Trending: The North Face, Tetra Pak, Seventh Gen Continue Chipping Away at Plastic Waste
Trending: The North Face, Tetra Pak, Seventh Gen Continue Chipping Away at Plastic Waste

WASTE NOT - Awareness of our plastic waste problem continues to grow, prompting campaigns and corporate action around the world.

How Is Your Brand Redesigning the Good Life This World Environment Day?
How Is Your Brand Redesigning the Good Life This World Environment Day?

THE NEXT ECONOMY - Ahead of Earth Day last month, over one million people took to social media urging corporations to "break free" from single-use plastics. And from the fashion to the auto industry – and everywhere in between – innovations are taking root to increase our use of sustainable materials. To continue the momentum created by Earth Day, this year’s World Environment Day (June 5) is also focused on plastic pollution.

Rethinking the World’s Waste Dilemma
Rethinking the World’s Waste Dilemma

PRESS RELEASE - China’s shift in recycling waste plastic

Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’
Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’

THE NEXT ECONOMY - The Ellen MacArthur Foundation (EMF) has launched a new industry collaborative to build on the vision outlined in its New Textiles Economy report.

New Tech Platform Makes Sustainability ‘Common Objective’ for Fashion Companies
New Tech Platform Makes Sustainability ‘Common Objective’ for Fashion Companies

SUPPLY CHAIN - A new digital platform aims to make sustainable business decisions easier for the fashion industry. By matching actors along the supply chain and providing data-driven, solutions-focused information, Common Objective (CO) hopes to improve the day-to-day practices of textiles and clothing companies around the world.

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Trending: Global Beauty Industry Joins Forces to Drive Sustainability in Products, Packaging
Trending: Global Beauty Industry Joins Forces to Drive Sustainability in Products, Packaging

COLLABORATION - Collaborative efforts are advancing sustainability in the beauty industry. FIrst, supported by contributions from major brands and retailers, Forum for the Future and The Sustainability Consortium (TSC) have produced a draft assessment tool for evaluating the sustainability of beauty and personal care products, with the goal of simplifying and aligning the wide array of product assessment criteria in use today.

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