Stories About Brands Taking Stands

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CEO Activism: How to Achieve Authentic Impact
CEO Activism: How to Achieve Authentic Impact

LEADERSHIP - Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool?

The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years

ORGANIZATIONAL CHANGE - Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges.

5 Cultural Shifts Brands Should Adapt to in 2019
5 Cultural Shifts Brands Should Adapt to in 2019

MARKETING AND COMMS - 2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development.

Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies

BUSINESS CASE - The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change.

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Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018

MARKETING AND COMMS - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.

Spreading a Message of Moderation for the Holidays
Spreading a Message of Moderation for the Holidays

BEHAVIOR CHANGE - The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from drunk driving–related accidents. We’re approaching one of the most dangerous times in the year: January 1st is the worst time for drunk driving and accidents caused by drunk drivers.

How Businesses Are Stepping Up to Reforest California
How Businesses Are Stepping Up to Reforest California

COLLABORATION - The bureaucracy and logistics involved for helping the state recover might be complicated, but the facts for business owners and sustainability directors are simple: If you want to help California, you can!

Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry
Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry

THE NEXT ECONOMY - The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts.

World's Largest Palm Oil Trader Gives Forest Destroyers Nowhere to Hide
World's Largest Palm Oil Trader Gives Forest Destroyers Nowhere to Hide

SUPPLY CHAIN - After an intensive global campaign by Greenpeace, Wilmar International has published a detailed action plan to map and monitor its palm oil suppliers. This week, the world’s largest palm oil trader, Wilmar International, published a detailed action plan to map and monitor all of its suppliers. If implemented, this would put the palm oil giant — which supplies 40 percent of the world’s palm oil — one step closer to finally eliminating deforestation from its supply chain, and would have major implications for the rest of the industry.

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What the Black Friday Climate Report Means for Companies
What the Black Friday Climate Report Means for Companies

THE NEXT ECONOMY - The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not just consumers that care. A recent NAEM trends report found that in boardrooms across the country, companies are committing to addressing the climate challenges of our time by setting and meeting ambitious climate goals.

Trending: Regenerative Sourcing, Circular Models Revamping Fashion
Trending: Regenerative Sourcing, Circular Models Revamping Fashion

COLLABORATION - This week, two fashion giants with extensive brand portfolios announced partnerships that show promise for cleaning up “dirty fashion.”

Plastic, Be Gone! Unilever, Stora Enso Developing Better Sachets, Straws
Plastic, Be Gone! Unilever, Stora Enso Developing Better Sachets, Straws

PRODUCT, SERVICE & DESIGN INNOVATION - This week, more momentum on the anti-plastic front: Unilever will develop a crowdsourced, plastic-free laundry solution to combat single-use sachets; while Stora Enso and Sulapac are developing renewable drinking straws. Unilever to invest €100K in crowdsourced alternative to plastic packaging CPG giant Unilever has announced that it will invest €100,000 in a new, plastic-free laundry tablet — a crowdsourced innovation that has the potential to replace single-use sachets of laundry powder, a popular format for laundry detergents in the developing world that is problematic in terms of plastic waste.

The Gen Z Breakthrough Brands and Why They Love 'Em
The Gen Z Breakthrough Brands and Why They Love 'Em

MARKETING AND COMMS - What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.

All New 3M Products to Include Sustainability Value
All New 3M Products to Include Sustainability Value

PRODUCT, SERVICE & DESIGN INNOVATION - US-based multinational 3M launches approximately 1,000 new products each year; starting in 2019, 100 percent of them will have sustainability built in: Today, at the United Nations Climate Change Conference (COP24), 3M announced its first formal requirement that, beginning in 2019, all new products will include a Sustainability Value Commitment that demonstrates how they drive impact for the greater good.

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'Value Change' Program to Help Companies Handle Tricky Scope 3 Emissions
'Value Change' Program to Help Companies Handle Tricky Scope 3 Emissions

SUPPLY CHAIN - The recent report from the Intergovernmental Panel on Climate Change (IPCC) sounds an alarm: “Limiting global warming to 1.5°C …requires rapid and far-reaching transitions in energy, land, urban infrastructure … and industrial systems.”

BASF receives Honda of America’s Waste Stewardship award
BASF receives Honda of America’s Waste Stewardship award

PRESS RELEASE - HUNTSVILLE, AL, November 28, 2018 – BASF’s facility in Huntsville, Alabama received the Green Excellence Recognition in Waste Stewardship Award by Honda of America Manufacturing. The award recognizes BASF’s continuous and innovative efforts toward sustainability by significantly reducing production waste and achieving a Zero Waste to Landfill validation from UL. Less than 0.2 percent of waste goes to the landfill at the production facility.

How2Recycle Welcomes Personal Care Products Leader Johnson & Johnson Consumer Inc.
How2Recycle Welcomes Personal Care Products Leader Johnson & Johnson Consumer Inc.

PRESS RELEASE - How2Recycle today announced Johnson & Johnson Consumer Inc. – one of the world's largest consumer wellness and personal care products companies – has joined the growing list of companies adopting the How2Recycle label. The company will start by using the on-package recycling label on many of its baby products, including baby lotion, baby shampoo, and baby wash. The label will help make recycling easier for busy parents, by providing specific instructions on how each product can be recycled.

'Powering Down Corruption' in Cobalt Supply Chains a Business Imperative
'Powering Down Corruption' in Cobalt Supply Chains a Business Imperative

COLLABORATION - A new report from Washington D.C.-based nonprofit the Enough Project highlights just how rampant corruption and human rights abuses are in the supply chain for cobalt, a mineral used to power battery technology.

Stanley Black & Decker Commits to Combatting Plastic Pollution
Stanley Black & Decker Commits to Combatting Plastic Pollution

PRESS RELEASE - Signs the New Plastics Economy Global Commitment at the Our Ocean Conference.  

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The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday

BEHAVIOR CHANGE - During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.

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