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Unlocking the Transformational Power of Sustainability Thought Leadership
Unlocking the Transformational Power of Sustainability Thought Leadership

LEADERSHIP - Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.

Redesigning the Purpose of Business for Humanity: Let’s Talk Know-How
Redesigning the Purpose of Business for Humanity: Let’s Talk Know-How

LEADERSHIP - A few weeks ago, The Business Roundtable reached a major milestone on the path toward a broadly accepted redefinition of business purpose. What's next? We have some ideas.

Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose

MARKETING AND COMMS - Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.

UPDATE: Salesforce’s Sustainability Cloud Empowers Business to Drive Impactful Climate Action
UPDATE: Salesforce’s Sustainability Cloud Empowers Business to Drive Impactful Climate Action

FINANCE & INVESTMENT - Salesforce reinforces sustainability commitments at UNGA and Climate Week NYC with stakeholder engagement, STEM investments, and a new carbon accounting product.

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Sustainable Investors Representing $90T Rally to Fight Amazon Fires
Sustainable Investors Representing $90T Rally to Fight Amazon Fires

FINANCE & INVESTMENT - The world’s largest responsible investor group is campaigning to end the manmade fires raging through the Amazon, as latest assessment reveals increased deforestation since the 2014 New York Declaration on Forests.

Purpose at Work: How to Engage Consumers to Do Good at Scale
Purpose at Work: How to Engage Consumers to Do Good at Scale

BEHAVIOR CHANGE - Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.

Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform
Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform

MARKETING AND COMMS - The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.

SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’

THE NEXT ECONOMY - In the first gathering of the SB community in Uruguay, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the power really lies in driving change.

As Amazon Burns, VF Corp Says No to Brazilian Leather
As Amazon Burns, VF Corp Says No to Brazilian Leather

WALKING THE TALK - As fires continue to ravage parts of the Amazon, the apparel giant says no more leather from Brazil until “we have the confidence and assurance that the materials used in our products do not contribute to environmental harm in the country.”

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32 Fashion, Textile Giants Make Pact to Transform Fashion Industry
32 Fashion, Textile Giants Make Pact to Transform Fashion Industry

COLLABORATION - The companies have signed a Fashion Pact, committing to practical targets together in climate, biodiversity and oceans. The Pact will be presented to heads of state during the G7 meeting this weekend in Biarritz.

Purpose at Work: How Brandless Creates Community by Making Better Stuff Available to All
Purpose at Work: How Brandless Creates Community by Making Better Stuff Available to All

THE NEXT ECONOMY - Communicating your brand’s purpose is vital to creating emotional connections with your customers. But it must be done authentically and in line with your overall brand positioning, story and tone of voice.

180 CEOs Redefine Corporate Purpose to Promote ‘An Economy That Serves All’
180 CEOs Redefine Corporate Purpose to Promote ‘An Economy That Serves All’

LEADERSHIP - The new Statement outlines a modern standard for corporate responsibility; while framed in the context of the US, it should serve as a new standard for business globally. 

Clothing Giants Join Forces to Fight Gender-Based Violence in African Factories
Clothing Giants Join Forces to Fight Gender-Based Violence in African Factories

BEHAVIOR CHANGE - Levi Strauss, The Children’s Place and Kontoor Brands have launched a pilot program aimed at ending gender-based harassment at five factories owned and operated by supplier Nien Hsing Textile Co., in Lesotho.

Coca-Cola, PepsiCo Leave Pro-Plastics Lobbying Association
Coca-Cola, PepsiCo Leave Pro-Plastics Lobbying Association

WALKING THE TALK - As more and more companies are transitioning away from single-use plastics and actively seeking more sustainable alternatives, The Coca-Cola Company and PepsiCo have announced their exit from the Plastics Industry Association.

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Automakers, California Reach Landmark Agreement on Clean Emission Standards
Automakers, California Reach Landmark Agreement on Clean Emission Standards

CLEANTECH - Ford, VW, Honda and BMW — which together represent about a third of the US market — are using their collective heft to fight for cleaner air in the US.

200 CEOs Call on New EU Leaders for Sustainable Europe by 2030
200 CEOs Call on New EU Leaders for Sustainable Europe by 2030

LEADERSHIP - The CEOs say they will be calling on three newly elected EU leaders to work with them to implement an overarching strategy for a Sustainable Europe by 2030.

6 Ways to Shift Business for Real, Positive Impact
6 Ways to Shift Business for Real, Positive Impact

LEADERSHIP - To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit.

The Balancing Act of CSR: Meeting Community and Stakeholder Expectations
The Balancing Act of CSR: Meeting Community and Stakeholder Expectations

WALKING THE TALK - While some proponents of CSR would like to believe that all CSR efforts can be beneficial in some way, the facts indicate otherwise. CSR is not black and white, and not all CSR proposals are created equal.

How Brands Can Better Employ Empathy During Pride
How Brands Can Better Employ Empathy During Pride

WALKING THE TALK - Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.

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SB’19 Detroit: Brands Influencing Better Behaviors, Legislation, Supply Chains
SB’19 Detroit: Brands Influencing Better Behaviors, Legislation, Supply Chains

BEHAVIOR CHANGE - On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage consumers on everything from more sustainable food choices and healthier masculinity to much-needed changes in policy.

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