Stories About Brands Taking Stands

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Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders
Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders

MARKETING AND COMMS - Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Patagonia’s history is deeply rooted in environmental activism. The company started off as a small group of surfers and climbers who had reverence for their playground: the great outdoors.

Vote to Allocate Part of €1M Global Change Award to Your Favorite Circular Textile Innovation
Vote to Allocate Part of €1M Global Change Award to Your Favorite Circular Textile Innovation

CHEMISTRY, MATERIALS & PACKAGING - According to the Environmental Protection Agency, the US alone generates an estimated 24 billion pounds of post-consumer textile waste (PCTW), which ends up in landfills each year — the equivalent of about 70 pounds of textiles per person.

Nestlé, Tesco, Unilever CEOs Among 'Champions 12.3,' Determined to Halve Global Food Waste
Nestlé, Tesco, Unilever CEOs Among 'Champions 12.3,' Determined to Halve Global Food Waste

WASTE NOT - On Wednesday at the World Economic Forum in Davos, 30 CEOs, government ministers, global institution executives, and civil society leaders announced the launch of the latest full-scale attack on global food waste: an all-sector collaboration aimed at increasing political and social momentum to achieve Target 12.3 of the UN Sustainable Development Goals (SDGs).

Industry-Led Roundtable for Product Social Metrics Expanding Into Multi-Stakeholder Group
Industry-Led Roundtable for Product Social Metrics Expanding Into Multi-Stakeholder Group

NEW METRICS - The Roundtable for Product Social Metrics — a coalition of multinational consumer product companies aimed at developing a comprehensive, consistent methodology for businesses to measure the social impacts of products, launched in 2013 — announced Monday that it is now moving forward as a multi-stakeholder organization, opening its doors to interested companies, industry associations, NGOs, researchers and consultants to join the collaboration.

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Courageous Companies: 7 Corporate Sustainability Pioneers Shaking Things Up
Courageous Companies:  7 Corporate Sustainability Pioneers Shaking Things Up

PRODUCT, SERVICE & DESIGN INNOVATION - The bold thinking and actions taken by corporate sustainability trailblazers often challenge the status quo and alter the concept of a company’s role in society. The following companies are leaders. They have taken principled stances or have implemented innovative programs that lead to better social and environmental conditions. In some cases, a company is included here just because of some radical statement from the CEO. But, they are the kinds of statements and actions we need if we are to move past incremental improvements and achieve transformative change on our way to sustainability.

How the Good Work Movement Is Offering Security for Gig Economy Workers
How the Good Work Movement Is Offering Security for Gig Economy Workers

ORGANIZATIONAL CHANGE - Heard of the Good Work movement yet? If you haven’t, it’s probably because companies such as Uber and Airbnb get more press. The Good Work movement, founded by the National Domestic Workers Alliance in October, is a gathering of companies pledging to deliver the protections and benefits that gig companies such as Uber notoriously fail to offer.There’s a lot going on here, and the movement’s model is extremely important for the future of work. Here’s why.

COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal
COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal

NEW METRICS - The Science-Based Targets initiative announced Tuesday that 114 companies have now committed to set emissions-reduction targets in line with what scientists say is necessary to keep global warming below the dangerous threshold of 2 degrees Celsius. The announcement was made at the LPAA Business focus event hosted by Caring for Climate at COP21 in Paris.

CI, Starbucks Aiming to Make Coffee World's First Sustainably Sourced Agricultural Product
CI, Starbucks Aiming to Make Coffee World's First Sustainably Sourced Agricultural Product

COLLABORATION - Conservation International (CI), in partnership with Ceres and industry leaders such as Starbucks and Keurig Green Mountain, have announced a call to action to make coffee the first sustainably sourced agricultural product in the world. The Sustainable Coffee Challenge, launched last week at COP21 in Paris, comes as ministers gather to write a new climate agreement and as momentum builds for businesses to take direct action to combat climate change.

55 Brands Are Protecting Forests with CanopyStyle
55 Brands Are Protecting Forests with CanopyStyle

SUPPLY CHAIN - Not-for-profit environmental organization Canopy has recruited big fashion brands in the fight to protect endangered forests since launching its CanopyStyle campaign in October 2013. Last week, the organization announced that Arcadia Group, C&A China, and Lindex joined the initiative and committed to ensuring their supply chains do not use ancient and endangered forests for fabrics such as rayon and viscose by 2017.

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Levi’s and Goodwill Are Making It Easier to Donate Clothes This Holiday Season
Levi’s and Goodwill Are Making It Easier to Donate Clothes This Holiday Season

WASTE NOT - Only 15 percent of textile waste is donated or recycled in the United States. About 21 billion pounds of clothing, footwear, towels, bedding, drapery, and other textiles end up in American landfills every year, which adds up to more than 5 percent of the country’s municipal solid waste. At the same time, textile recyclers claim that up to 95 percent of textiles can be reused or recycled.

Australian Companies Commit to Carbon Reduction Through We Mean Business
Australian Companies Commit to Carbon Reduction Through We Mean Business

LEADERSHIP - On November 5, 12 Australian companies committed to climate action at the Australian Climate Leadership Summit in Sydney, an official lead-up event to the COP21 UN climate conference. They join over 250 other companies from around the world who have made commitments through the We Mean Business coalition, including over 40 multinationals that are headquartered or active in Australia.

Panera Bread® Shares Animal Welfare Progress and Makes New Cage-Free Commitment
Panera Bread® Shares Animal Welfare Progress and Makes New Cage-Free Commitment

PRESS RELEASE - Panera Bread is proud to share its progress in reducing confinement and antibiotics across its U.S. Panera Bread® and St. Louis Bread Co.® bakery-cafe menus.Highlights include:Laying Hens (Eggs): 100% cage-free by 2020Pigs (Pregnant sows): 100% gestation-crate free in 2015Poultry: 100% of chicken and 100% of roasted turkey in sandwiches and salads raised without antibiotics in 2015Beef Cattle: 89% grass fed, free range in 2015

H&M Becomes Ellen MacArthur Foundation's Latest Global Partner
H&M Becomes Ellen MacArthur Foundation's Latest Global Partner

THE NEXT ECONOMY - The Ellen MacArthur Foundation announced today that H&M has become its latest Global Partner accelerating the transition to the circular economy.

WRAP, CDP Reveal Global Companies Leading in Waste Reduction, Water Security
WRAP, CDP Reveal Global Companies Leading in Waste Reduction, Water Security

WASTE NOT - Asahi Group Holdings, Colgate Palmolive, Ford Motor Company and Toyota Motor Corporation are among the global corporations achieving an A rating for their efforts to improve water security, according to the first global ranking of corporate water stewardship revealed this week by CDP — which holds the most comprehensive dataset of publicly available corporate water information collected on behalf of investors.

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Dow Launches New Line of Sustainable Packaging Resins
Dow Launches New Line of Sustainable Packaging Resins

CHEMISTRY, MATERIALS & PACKAGING - The Dow Chemical Company on Tuesday announced the launch a new family of resins that offers unprecedented performance levels to help customers address some of today’s most challenging packaging performance gaps.Innate Precision Packaging Resins are created from a patented molecular catalyst coupled with advanced process technology, which Dow says will empower customers to unlock new packaging opportunities through “unmatched stiffness-toughness balance, processing ease and improved sustainability profiles.”

PepsiCo, Unilever, WWF Leading Coalition Pushing for Value Chain Collaboration in Fighting Food Waste
PepsiCo, Unilever, WWF Leading Coalition Pushing for Value Chain Collaboration in Fighting Food Waste

WASTE NOT - As we prepare for the innumerable resource challenges of supporting a population expected to top 9 billion in the next 35 years, it is simply unacceptable to continue wasting food. Organizations large and small are now focusing a variety of efforts on eliminating food waste.

#BusinessCase: Why Renewable Energy Will Make or Break Business Success
#BusinessCase: Why Renewable Energy Will Make or Break Business Success

CLEANTECH - World leaders have shaken hands on the new Sustainable Development Goals that will hopefully be shaping global and local agendas and policies over the next 15 years. The UN Sustainable Development summit coincided with the 7th edition of Climate Week, which was jam-packed with well-timed announcements and strong messages in favor of a low-carbon economy.

Food Companies to Congress: Step Up with Bold, Enforceable Climate Agreement at COP21
Food Companies to Congress: Step Up with Bold, Enforceable Climate Agreement at COP21

COLLABORATION - The CEOs of 10 global food companies pledged to accelerate business action on climate change and urged U.S. and world leaders to form a robust international agreement at COP21 in December in a joint letter coordinated by Ceres and released yesterday.

One Year After New York Declaration on Forests, Report Identifies Companies Taking Action
One Year After New York Declaration on Forests, Report Identifies Companies Taking Action

ORGANIZATIONAL CHANGE - Several dozen companies that endorsed the New York Declaration on Forests at 2014’s United Nations Climate Summit are taking concrete steps to eliminate commodity-driven deforestation from their supply chains, according to a new report from Supply Change – a project convened by Washington D.C.-based non-profit Forest Trends.

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Facebook, Google Back World Food Programme Humanitarian Relief Efforts
Facebook, Google Back World Food Programme Humanitarian Relief Efforts

COLLABORATION - Facebook, Google and Twitter are among the more than a dozen companies that have come together today, the International Day of Peace, to draw attention to the vital role of food assistance in creating a more peaceful world.Many firms are donating television and digital media channels to drive support for the United Nations World Food Programme (WFP), the world's largest humanitarian agency fighting hunger worldwide. It delivers food assistance in emergencies and works with communities to improve nutrition and build resilience, assisting some 80 million people in around 80 countries each year.

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