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Stories About Consumer Products

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New Rulebook Helps Companies Validate Their Sustainability Claims
New Rulebook Helps Companies Validate Their Sustainability Claims

MARKETING AND COMMS - The Provenance Framework debuts as the UK government cracks down on greenwashing, and competition regulators find that up to 40% of firms’ environmental claims could be misleading.

Unilever to Ditch Fossil Fuel-Based Ingredients for Computer-Designed Enzymes in Cleaning Products
Unilever to Ditch Fossil Fuel-Based Ingredients for Computer-Designed Enzymes in Cleaning Products

CHEMISTRY, MATERIALS & PACKAGING - A partnership with biotech company Arzeda will see the companies computer designing new enzymes with superior benefits to help clean up the cleaning industry.

LanzaTech, lululemon Partner to Create First Fabric Made from Recycled Carbon Emissions
LanzaTech, lululemon Partner to Create First Fabric Made from Recycled Carbon Emissions

PRODUCT, SERVICE & DESIGN INNOVATION - The carbon-capture experts and the high-end yoga pants purveyor have developed a waste-gas-based polyester with the same appearance, properties and functionality of virgin polyester — a lower-carbon potential game-changer for the apparel industry.

With Aggressive Expansion, Too Good to Go Doubles Down on Commitment to Address Food Waste
With Aggressive Expansion, Too Good to Go Doubles Down on Commitment to Address Food Waste

WASTE NOT - Beyond being the world’s largest business-to-consumer marketplace for surplus food, Too Good to Go is a movement. Not only does it offer a win-win-win solution for food, people and the planet — the company seeks to inspire and empower individuals around the world to take action against food waste.

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Best Intentions: Surviving a Sustainability Story Setback with Transparency and Truth
Best Intentions: Surviving a Sustainability Story Setback with Transparency and Truth

WALKING THE TALK - When Kevin Murphy announced that all of its packaging would be made from “plastic pulled from the ocean,” it had every intention of delivering that. While the claim was doomed from the start, the company quickly communicated its mistake with tact, transparency and a plan to make it right.

US Plastics Pact Unveils Plan to Achieve Circular Economy in US by 2025
US Plastics Pact Unveils Plan to Achieve Circular Economy in US by 2025

WASTE NOT - Holding accountable over 95 organizations, The US Plastics Pact Roadmap outlines specific actions and responsibilities to propel the US closer to other developed nations in its management of plastic waste.

Amidst Industry Boom, Brands Find More Sustainable Solutions to eCommerce Logistics
Amidst Industry Boom, Brands Find More Sustainable Solutions to eCommerce Logistics

PRODUCT, SERVICE & DESIGN INNOVATION - From rethinking sourcing to shipping, here are some of the key carbon- and waste-reducing strategies brands big and small are using to better balance sustainability and business goals.

Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

BEHAVIOR CHANGE - In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.

Mattel PlayBack to Give Old Toys New Life
Mattel PlayBack to Give Old Toys New Life

WASTE NOT - With new takeback program, families can now send old toys back to Mattel, which will recover and reuse materials for use in future Mattel products.

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Pandora Nixes Mined Diamonds for Lab-Grown
Pandora Nixes Mined Diamonds for Lab-Grown

CHEMISTRY, MATERIALS & PACKAGING - The world’s largest jewelry company aims to make diamond jewelry accessible to a wider audience. Its new Pandora Brilliance collection marks its first collection without mined diamonds.

Preventing Toxic Pollution in a Pandemic: Retailers Report Progress Toward Safer Chemicals
Preventing Toxic Pollution in a Pandemic: Retailers Report Progress Toward Safer Chemicals

CHEMISTRY, MATERIALS & PACKAGING - The fifth annual 'Who's Minding the Store?' retailer report card shines a light on both market leaders and laggards in chemical safety. Grading retailers against one another motivates action to improve; and mobilizing public concern reminds companies that customers matter the most.

Trending: The North Face, Timberland, Vans Scaling Regenerative Supply Chains
Trending: The North Face, Timberland, Vans Scaling Regenerative Supply Chains

SUPPLY CHAIN - Three of VF Corporation’s top outdoor apparel brands have committed to bold goals around circularity and scaling regenerative ag practices — including having all of their top materials be recycled, regenerative or renewable by 2025.

How Sustainable Choices for Pet Parents Can Drive Industry Transformation
How Sustainable Choices for Pet Parents Can Drive Industry Transformation

PRODUCT, SERVICE & DESIGN INNOVATION - Progress in pet care sustainability will require industry-wide alignment on key challenges and opportunities. While Petco’s sustainable products commitment is a solid first step, our aim is to make ESG an industry-wide priority to meet the expectations of our savvy, sustainability-minded consumers.

For Bumble Bee, Circular Packaging Solutions Are Both New, Tried and True
For Bumble Bee, Circular Packaging Solutions Are Both New, Tried and True

REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE - The Bumble Bee Seafood Company is diving in headfirst to tackle circular packaging strategies in new ways — and some old ways.

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Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

BEHAVIOR CHANGE - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.

Shoppers Play a Huge Role in the Climate Battle
Shoppers Play a Huge Role in the Climate Battle

THE NEXT ECONOMY - Two innovative new offerings provide forward-thinking companies an engaging way to not only compensate for their product emissions, but to engage with their customers around climate action in a new way. 

Even COVID Can’t Stop Sustainable Packaging
Even COVID Can’t Stop Sustainable Packaging

CHEMISTRY, MATERIALS & PACKAGING - As hopes mount for a new, post-COVID “normal,” many systems are in flux and the state of sustainable packaging is once again in question. How will businesses adapt? Or re-adapt? Or un-adapt? Shelton Group CEO Suzanne Shelton and the Sustainable Packaging Coalition’s Adam Gendell share their insights.

Value-Engineered Packaging: Does Your Packaging Reflect Your Brand Values?
Value-Engineered Packaging: Does Your Packaging Reflect Your Brand Values?

CHEMISTRY, MATERIALS & PACKAGING - Consider working with a packaging engineer the next time you release a new product or as you take steps to make your brand more sustainable. Customised packaging solutions create less waste, fewer emissions, and more savings to pass on to your customers. 

Trending: Virgin, Aspiration Incentivize Sustainable Spending
Trending: Virgin, Aspiration Incentivize Sustainable Spending

FINANCE & INVESTMENT - Virgin Money’s sustainability-linked loans will reduce finance costs for businesses that proactively help the transition to a more sustainable economy; and Aspiration’s new credit card will enable consumers to work toward a ‘zero’ carbon footprint.

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Design Takes Center Stage in Kohler Co.’s Environmental Sustainability Strategy
Design Takes Center Stage in Kohler Co.’s Environmental Sustainability Strategy

PRODUCT, SERVICE & DESIGN INNOVATION - We have set bold sustainability goals and worked to understand the gaps we need to fill and the impacts we can make based on our business and expertise. We’re guided on this path by our Design for Environment program, which takes into account the full life-cycle of our products.

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