SB Brand-Led Culture Change 2024 - Full Program Announced!

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'Mizu to Ikiru': Suntory’s Commitment to Society
'Mizu to Ikiru': Suntory’s Commitment to Society

WALKING THE TALK - This post has been translated from Japanese — read the original interview here.

Volvo Ocean Race: A Microcosm of a Successful, Purpose-Driven Business
Volvo Ocean Race: A Microcosm of a Successful, Purpose-Driven Business

LEADERSHIP - Volvo Ocean Race (VOR) is considered one of the longest and toughest professional sporting events in the world; sailing’s toughest team challenge and one of the sport’s Big Three events, alongside the Olympics and the America’s Cup.

EcoVadis awards BillerudKorsnäs highest rating for sustainability
EcoVadis awards BillerudKorsnäs highest rating for sustainability

PRESS RELEASE - EcoVadis is the leading system for evaluating suppliers' environmental aspects, working conditions, corporate social responsibility and subcontractors. Multinational brands with high ethical ambitions use the system to evaluate their supply chains in turn. This year’s evaluation shows that BillerudKorsnäs is among the very best of all companies in the same industry and is also in the top percentage rank among all companies assessed, regardless of industry. It also shows that BillerudKorsnäs improved even more this year.

Evolution of Disclosure, CEO Engagement, Measuring What Matters Take Center Stage at #NewMetrics
Evolution of Disclosure, CEO Engagement, Measuring What Matters Take Center Stage at #NewMetrics

NEW METRICS - As Sustainable Brands' New Metrics '17 conference kicked off in Philadelphia on Monday, speakers from SASB, CSRLab, WRI, the World Happiness Summit and more presented a range of topics revolving around a few common themes: Correctly measuring what matters, disclosing material data and knowing your audience when you do. From disclosure to performance: Building a virtuous loop By Jessica Bast

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Cutting-Edge Business Performance Metrics Revealed at Sustainable Brands New Metrics ‘17
Cutting-Edge Business Performance Metrics Revealed at Sustainable Brands New Metrics ‘17

PRESS RELEASE - Leading research, breakthrough tools, and new reports unveiled by BASF, Dell, Thomson Reuters and others in Philadelphia SAN FRANCISCO, November 13, 2017 – Members of the Sustainable Brands® community gather in Philadelphia to kick off the 7th annual New Metrics conference. More than 300 global senior executives are convening today through Nov 15th to unveil cutting-edge corporate practices that will enable brands to identify and measure entirely new forms of business risk and value.

The Current State and Evolution of Corporate Sustainability Assessment Organizations
The Current State and Evolution of Corporate Sustainability Assessment Organizations

MARKETING AND COMMS - CDP, RobecoSAM, EcoVadis — they are all organizations that assess the sustainability performance of companies worldwide. They all have their own agenda and targets, and of course, their own methodology to assess a portfolio of companies.

QuadReal Property Group Navigates the ‘Road to Context’
QuadReal Property Group Navigates the ‘Road to Context’

NEW METRICS - Our corporate partners were increasingly being asked to contextualize their sustainability goals and performance. They wanted to understand what tools were available and how to approach the issue of context. The Embedding Project’s Road to Context guide was written to help support this process.

Public-Private Partnerships Are the Future for Sustainable Infrastructure
Public-Private Partnerships Are the Future for Sustainable Infrastructure

COLLABORATION - Veolia North America and the Wharton School’s Initiative for Global Environmental Leadership (IGEL) have released a report detailing the demonstrated success and future potential for public-private partnerships (P3s) to provide sustainable solutions for the nation’s infrastructure needs.

Canopy Releases Viscose Producer Progress on Deforestation-Free Supply Chains
Canopy Releases Viscose Producer Progress on Deforestation-Free Supply Chains

SUPPLY CHAIN - As part of its CanopyStyle initiative, environmental NGO Canopy has released an updated and expanded edition of its Hot Button Report, a ranking of eleven viscose and rayon producers that represent 70 percent of global viscose production.

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Practicing Purpose: How to Turn Social Purpose Into Growth
Practicing Purpose: How to Turn Social Purpose Into Growth

WALKING THE TALK - Launched during SB’17 Detroit, the Practice of Purpose Project seeks to drive the widespread adoption of social purpose by identifying the differences between traditional marketing and marketing based on purpose-drive brand strategies.

DONG Energy name change to Ørsted now in effect
DONG Energy name change to Ørsted now in effect

PRESS RELEASE - At the extraordinary general meeting today, it was decided to change the company's name from DONG Energy A/S to Ørsted A/S. Thomas Thune Andersen, Chairman of the Board of Directors, Ørsted, says: "I'm delighted that the shareholders clearly supported changing the company's name to Ørsted. The reason for the name change is that after the comprehensive strategic transformation from black to green energy, our old name no longer matched the company. Ørsted is a signal of our Danish roots – and our vision of creating a world that runs entirely on green energy. The new name has already been well received in Denmark and abroad."

Transparency Clearly Benefits Everyone
Transparency Clearly Benefits Everyone

PRESS RELEASE - Too much information? It depends on the circumstances… No doubt, listening to the deeply intimate confessions of a stranger can make people uncomfortable. But when it comes to corporations, getting all the facts and details is never too much – it’s called transparency.

Earning Trust Through Transparency
Earning Trust Through Transparency

LEADERSHIP - Trust. It can sound a lot like a buzzword or business jargon, a word or phrase thrown around by leaders when trying to identify, define or solve a problem. Sometimes it’s not even a consideration until it’s lost. According to the 2017 Edelman Trust Barometer, only about half of the general population trusts business, government, media and nongovernmental organizations to do the right thing. Trust in business fell to 52 percent, and CEO credibility also fell globally.

MSC Celebrates 20 Years, Looks Ahead to the Future with New Targets, Consumer Campaign
MSC Celebrates 20 Years, Looks Ahead to the Future with New Targets, Consumer Campaign

ORGANIZATIONAL CHANGE - In celebration of its 20th anniversary, the Marine Stewardship Council (MSC) has released a special edition of its Annual Report, describing two decades of driving change on the water. More than 400 fisheries, landing 14 percent of global marine catch by volume, are now engaged in the MSC program. MSC Chain of Custody certification has been granted to 42,320 sites and in the last financial year, consumers bought 730,860 tons of MSC labeled seafood, in a market worth $5.6 billion.

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Sustainable Brands Spotlights SB’17 Copenhagen Program
Sustainable Brands Spotlights SB’17 Copenhagen Program

PRESS RELEASE - SAN FRANCISCO, October 17, 2017 –  Sustainable Brands® reveals the full program and networking highlights for its upcoming conference, SB’17 Copenhagen. Between October 30th - November 1st, nearly 400 brand leaders and sustainability strategists will gather at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark to discuss the business opportunity for brands to elevate brand value and loyalty by recognizing a shift in societal aspirations. 

Johnson & Johnson Takes a Top Spot on the 2017 Thomson Reuters Diversity & Inclusion Index
Johnson & Johnson Takes a Top Spot on the 2017 Thomson Reuters Diversity & Inclusion Index

PRESS RELEASE - Johnson & Johnson has secured the #2 ranking on the 2017 Thomson Reuters Diversity & Inclusion Index. The index selects the top 100 publicly traded companies out of a pool of more than 6,000, based on performance across such categories as diversity, inclusion and people development. Johnson & Johnson's positioning—up two spots from last year—reinforces its long commitment to creating a "culture of belonging" among its more than 130,000 employees worldwide, according to Chief Diversity & Inclusion Officer Wanda Bryant Hope

Starbucks’ ‘Upstanders’ Returns to Share Stories of Real People Effecting Extraordinary Change
Starbucks’ ‘Upstanders’ Returns to Share Stories of Real People Effecting Extraordinary Change

LEADERSHIP - Starbucks is harnessing the power of new media to highlight the efforts being made by real people across the United States to effect positive changes in their communities. The coffee giant has brought back its Upstanders original series for a second season, which features stories of ordinary people showing extraordinary courage.

Kohler’s Support of WaterSense® Program Once Again Earns EPA Recognition
Kohler’s Support of WaterSense® Program Once Again Earns EPA Recognition

PRESS RELEASE - Kohler Co. has earned its fifth consecutive Sustained Excellence Award from the Environmental Protection Agency (EPA). Kohler, the leading manufacturer of kitchen and bath plumbing products in the U.S., has partnered with the EPA’s WaterSense® program since 2007 and was recognized again in 2017 for its leadership in water-saving product innovation and consumer advocacy. In 2008, the EPA named Kohler the first recipient of its WaterSense Manufacturer Partner of the Year Award. In each year since, Kohler has earned additional recognition from the EPA, including the agency’s first Sustained Excellence award in 2013.

BillerudKorsnäs now reporting on ethics to its customers
BillerudKorsnäs now reporting on ethics to its customers

PRESS RELEASE - More and more customers are asking BillerudKorsnäs to report on ethics with regard to Employment Conditions, Occupational Health and Safety, Business Ethics and the Environment. By accessing information from us, they can ensure and demonstrate that they are working to high ethical standards in all areas of their respective supply chains.

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How Companies Are Crossing the Chasm to Mainstream Sustainability
How Companies Are Crossing the Chasm to Mainstream Sustainability

MARKETING AND COMMS - Consumers increasingly want to buy from brands that are environmentally responsible - and many forward-thinking companies have responded by embracing sustainability. However, there remains a disconnect between sustainability pursuits and the extent to which companies share their journey with consumers.

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