Stories About Creating Shared Value

Found 130 stories. Page 1 of 7.

GoodSam Foods Out to Scale Regenerative, Farmer-Driven Model for Sustainable Snacks
GoodSam Foods Out to Scale Regenerative, Farmer-Driven Model for Sustainable Snacks

SUPPLY CHAIN - The three-year-old maker of snacks, coffee and other ethically sourced foods is aiming to show that brands can source from regenerative ag systems; but it will require a real commitment to working with rural communities who, for too long, have been left behind by the modern food system.

4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise
4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise

WALKING THE TALK - Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities, businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs its revenues toward it; in the tourism industry, this is a completely new way to operate.

3 Key Traits Employers Must Adopt to Succeed in the New World of Work
3 Key Traits Employers Must Adopt to Succeed in the New World of Work

ORGANIZATIONAL CHANGE - Work for Impact — a talent acquisition platform that attracts and uplifts underserved jobseekers around the world yearning for greater purpose in employment — is a model for purpose-driven companies to emulate.

Rhum J.M Offers How-to for Fellow Distillers Seeking Sustainability
Rhum J.M Offers How-to for Fellow Distillers Seeking Sustainability

WALKING THE TALK - The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world.

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What Are Plastic Credits? A 4-Minute Explainer
What Are Plastic Credits? A 4-Minute Explainer

THE NEXT ECONOMY - As the global plastic-pollution crisis continues to deepen, key stakeholders must come together to find and fund solutions. The introduction of plastic credits has brought with it a renewed cause for optimism.

Report Highlights ‘Wild Dozen’ Plant Ingredients Consumers, Companies Should Consume with Care
Report Highlights ‘Wild Dozen’ Plant Ingredients Consumers, Companies Should Consume with Care

SUPPLY CHAIN - A new report by TRAFFIC, the FAO and the IUCN Species Survival Commission Medicinal Plant Specialist Group looks at 12 common, wild-harvested plant ingredients and their effects on local sourcing communities and ecosystems.

Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies

PRODUCT, SERVICE & DESIGN INNOVATION - Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ensure tourism creates positive ripple effects where they operate.

The Humble Crab Shell Could Upend a Variety of Polluting Industries — Starting with Wastewater
The Humble Crab Shell Could Upend a Variety of Polluting Industries — Starting with Wastewater

CHEMISTRY, MATERIALS & PACKAGING - Washington-based startup Tidal Vision upcycles discarded crab shells to produce chitosan — a positively charged biopolymer with myriad applications in sustainable water treatment, textile production, agriculture and more.

Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

MARKETING AND COMMS - While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.

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Logitech, Nestlé, PepsiCo Among Founding Members of Design for Good Alliance
Logitech, Nestlé, PepsiCo Among Founding Members of Design for Good Alliance

COLLABORATION - The non-profit global alliance features nine organizations committed to dedicating the power of their design communities to addressing the UN SDGs — beginning with SDG 6: clean water and sanitation.

In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact

THE NEXT ECONOMY - Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious travelers.

The Purpose Gloves Are Off: How to Not End Up on the Ropes
The Purpose Gloves Are Off: How to Not End Up on the Ropes

ORGANIZATIONAL CHANGE - The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expected to demonstrate to stay in the ring …

Organic Cotton Industry Still Sowing Seeds for Sustainability
Organic Cotton Industry Still Sowing Seeds for Sustainability

SUPPLY CHAIN - As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.

It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers
It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers

WALKING THE TALK - Here, Roshan Paul and Ilaina Rabbat, co-founders of the Amani Institute, provide a dashboard for both aspiring and established changemakers to reflect on their motivation, their limitations and their overall fortitude for life in a social impact career.

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The Sustainable Brands Network, Ukraine & the Power of Community
The Sustainable Brands Network, Ukraine & the Power of Community

WALKING THE TALK - SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts.

New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance
New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance

FINANCE & INVESTMENT - Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change.

Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility
Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility

FINANCE & INVESTMENT - MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to financial services for underserved populations.

There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush
There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush

THE NEXT ECONOMY - Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG planning into the early stages of an industry; and we have the unique opportunity to get it right this time around.

The 3 Vital Perspectives Sustainability Leaders Need for the 2020s
The 3 Vital Perspectives Sustainability Leaders Need for the 2020s

THE NEXT ECONOMY - As we look back on 25 years of the sustainability movement and focus on the critical decade ahead, we challenge business leaders to embrace three vital perspectives in order to drive deep transformation of the way we live and work in unsettled times.

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Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

MARKETING AND COMMS - Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime.

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