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Stories About Employee Engagement

Found 84 stories. Page 1 of 5.

To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

WALKING THE TALK - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.

Trending: Welcome to the Age of Stakeholder Capitalism
Trending: Welcome to the Age of Stakeholder Capitalism

FINANCE & INVESTMENT - Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.

Digging Deeper Into Marketing’s Purpose Pivot
Digging Deeper Into Marketing’s Purpose Pivot

MARKETING AND COMMS - Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand.

Purpose Governance: A New Role for Boards
Purpose Governance: A New Role for Boards

LEADERSHIP - Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends.

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Rally Around One Purpose. Millions of Customers at a Time.
Rally Around One Purpose. Millions of Customers at a Time.

ORGANIZATIONAL CHANGE - Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t *having* a purpose, but *living* that purpose. Here are four ways to ensure a customer-centered purpose impacts the very people it was intended to.

Why Brands Need Purpose to Survive, Now More Than Ever
Why Brands Need Purpose to Survive, Now More Than Ever

WALKING THE TALK - We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact *and* more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant.

Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020
Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020

WALKING THE TALK - Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership.

When Employees Embrace Sustainability, Game-Changing Ideas Happen
When Employees Embrace Sustainability, Game-Changing Ideas Happen

OUR HEALTHY LIVES MISSION - When cross-functional leads from the Nicorette® brand worked together to create innovative solutions and savings for the company, the business gained valuable insight on the necessity of inter-departmental collaboration for sustainability.

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

WALKING THE TALK - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.

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Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture

ORGANIZATIONAL CHANGE - Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...

Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'

PRODUCT, SERVICE & DESIGN INNOVATION - Kao’s new ESG strategy is centered on "kirei" (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world.

Getting Creative to Create Organizational Change
Getting Creative to Create Organizational Change

ORGANIZATIONAL CHANGE - In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been remarkable.

25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

WALKING THE TALK - A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.

UN Business and Human Rights Forum, Day 3: Business Must Approach DEI Issues Through a Human Rights Lens
UN Business and Human Rights Forum, Day 3: Business Must Approach DEI Issues Through a Human Rights Lens

ORGANIZATIONAL CHANGE - The irony at this Forum is that so much of the conversation is about abuses in company supply chains, often far outside company walls. However, race discrimination is also close to home — taking place every day within the companies themselves. 

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UN Forum on Business and Human Rights, Day 1: ‘The Most Vulnerable Are Always in Your Supply Chain’
UN Forum on Business and Human Rights, Day 1: ‘The Most Vulnerable Are Always in Your Supply Chain’

SUPPLY CHAIN - What links the two major themes to emerge from the day — COVID and climate — is the need for companies to take steps to assist vulnerable people in supply chains, and to ensure their needs are always taken into account. 

Report: Small Behavioral Interventions with Pilots Add Up to Massive Savings for Airlines
Report: Small Behavioral Interventions with Pilots Add Up to Massive Savings for Airlines

BEHAVIOR CHANGE - A new whitepaper details an 8-month study conducted with Virgin Atlantic — in which a behavioral intervention with pilots created $6.1M in fuel savings, and demonstrated the most cost-effective carbon-abatement solution in history.

Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company
Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company

ORGANIZATIONAL CHANGE - BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done.

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

THE NEXT ECONOMY - It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center.

ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'

ORGANIZATIONAL CHANGE - When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.

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How DEI Issues Have Reshaped the Brand Purpose Landscape
How DEI Issues Have Reshaped the Brand Purpose Landscape

ORGANIZATIONAL CHANGE - A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?

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