The SB'22 San Diego Full Program is Here!

Stories About Responsible Consumption

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Water Risk Is a Financial Risk: Companies Will Soon Have the Tools to Calculate, Disclose and Mitigate It
Water Risk Is a Financial Risk: Companies Will Soon Have the Tools to Calculate, Disclose and Mitigate It

FINANCE & INVESTMENT - For too long, investors have lacked the data and analytics to make well-informed investment decisions around the financial risks of water impacts. That is about to change.

How Brands Can Help Turn the Tide on Plastic Pollution in the Caribbean
How Brands Can Help Turn the Tide on Plastic Pollution in the Caribbean

FINANCE & INVESTMENT - Our vision is to embed effective recycling across the region’s islands and enable value-added processing of materials where it makes commercial sense — but we’ve been held back by many challenges. For businesses and brands that sell into the Caribbean, it’s an opportunity to be part of our mission and walk their talk around plastic pollution reduction and circularity.

Smart, ‘Living’ Buildings Can Sense, Think and Act to Improve Sustainability
Smart, ‘Living’ Buildings Can Sense, Think and Act to Improve Sustainability

PRODUCT, SERVICE & DESIGN INNOVATION - Our buildings have long been unresponsive, mute structures for housing, work and play. But the ongoing Fourth Industrial Revolution’s technological advances — high-speed connectivity, AI, the ability to acquire and analyze vast data streams — have enabled buildings to actively participate in their operations and use resources more efficiently.

The Role of Brands in Supporting Consumers to Make More Sustainable Choices
The Role of Brands in Supporting Consumers to Make More Sustainable Choices

BEHAVIOR CHANGE - Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is where brands can play a crucial role in decarbonization.

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This Startup Is Determined to Provide ‘Plenty’ of Jobs and Leafy Greens All Year Round
This Startup Is Determined to Provide ‘Plenty’ of Jobs and Leafy Greens All Year Round

PRODUCT, SERVICE & DESIGN INNOVATION - By teaming up with retail leader Walmart, San Francisco-based Plenty is set to supply California (for starters) with healthy, sustainable food at an affordable price, using only 1% of the land needed for traditional farming.

The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival

MARKETING AND COMMS - The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better.

‘Changing Our DNA’: Brands Large and Small Illustrate New Models for Sustainability in Asia
‘Changing Our DNA’: Brands Large and Small Illustrate New Models for Sustainability in Asia

PRODUCT, SERVICE & DESIGN INNOVATION - On day two of SB’22 Kuala Lumpur, leaders in construction, eco-tourism, artisanal goods, marketing and more highlighted successes and challenges behind next-generation sustainability strategies — and the need for Malaysian brands to embrace collaboration for greater impact.

Why, for Bumble Bee, Certification Matters for the Future of Sustainable Seafood
Why, for Bumble Bee, Certification Matters for the Future of Sustainable Seafood

REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE - As anyone who works on sustainable supply chains knows, getting transparency and/or certification on the final pieces can often be the most difficult. Bumble Bee’s goals will require ensuring better practices around catch reporting and verification of data, and working with and training consultants and vessel operators.

Ando Launching World's First 100% Fossil-Free Insurance Program
Ando Launching World's First 100% Fossil-Free Insurance Program

FINANCE & INVESTMENT - Through partnerships with leading providers including Allstate, Nationwide and Travelers, Ando aims to expand the scope of financial independence from fossil fuels available to sustainability-conscious consumers.

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Sustainable Food Systems Will Mean Coexistence, Not Competition
Sustainable Food Systems Will Mean Coexistence, Not Competition

PRODUCT, SERVICE & DESIGN INNOVATION - The meat sector in its current form is unsustainable; yet so is completely replacing the use of animals as a food technology. For the biggest and fastest environmental impact, we must address the way we grow our food. More sustainable models will involve coexistence between traditional and alternative production methods.

4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise
4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise

WALKING THE TALK - Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities, businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs its revenues toward it; in the tourism industry, this is a completely new way to operate.

AIA Materials Pledge Enables Architects, Designers to Create Spaces Where People and Natural Systems Thrive
AIA Materials Pledge Enables Architects, Designers to Create Spaces Where People and Natural Systems Thrive

PRODUCT, SERVICE & DESIGN INNOVATION - The places where we work, play, eat, sleep, learn and heal can have an impact on our wellbeing. And everything from access to daylight and sound levels in a room to material selection and color schemes affects how we experience a space.

New Report Outlines 5 Principles for Regenerative Brand Leadership
New Report Outlines 5 Principles for Regenerative Brand Leadership

LEADERSHIP - BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it.

Unilever and Geno Launch $120M Venture to Scale Alternative to Palm Oil-, Fossil Fuel-Based Cleansers
Unilever and Geno Launch $120M Venture to Scale Alternative to Palm Oil-, Fossil Fuel-Based Cleansers

CHEMISTRY, MATERIALS & PACKAGING - The partnership aims to commercialize and scale more sustainable alternatives to palm oil and fossil-fuel-derived cleansing ingredients — the current industry standard in everyday cleaning and personal care products.

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Johnson & Johnson Consumer Health Brands Launch Reuse-and-Refill Packaging
Johnson & Johnson Consumer Health Brands Launch Reuse-and-Refill Packaging

OUR HEALTHY LIVES MISSION - Reuse-and-refill is one of a suite of solutions that consumer goods companies are introducing to facilitate more responsible use of packaging. Consumers expect companies to help make more sustainable consumption easier, while companies rely on consumers to embrace improvements to their products.

Shein Acknowledges Textile Waste with $50M EPR Commitment; But Critics Say It’s Small Change
Shein Acknowledges Textile Waste with $50M EPR Commitment; But Critics Say It’s Small Change

WASTE NOT - What some are calling 'a significant step toward accountability' for fast fashion brands, others say is lip service and an inadequate approach to supporting waste-management efforts in communities deeply impacted by textile waste.

Measuring What Matters: PMI’s New Sustainability Index
Measuring What Matters: PMI’s New Sustainability Index

NEW METRICS - As we continue to transform and discover better ways to develop impactful solutions, we hope our transparency and ambitious targets will spark dialogue with those who can help accelerate the pace of change — to question, challenge and engage with us as we work on making PMI better.

Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands

MARKETING AND COMMS - Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum.

A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change

BEHAVIOR CHANGE - Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.

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Call for Entries: FSC Leadership Awards Recognize Excellence in Forest Sustainability
Call for Entries: FSC Leadership Awards Recognize Excellence in Forest Sustainability

WALKING THE TALK - With responsible forestry, natural climate solutions, regenerative building practices and consumer demand for environmentally responsible products at the forefront, FSC is inviting companies to showcase their leadership and inspire others to raise the bar.

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