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Stories About Activating Purpose

Found 239 stories. Page 9 of 12.

Sustainability and Healthcare: Transformational Work During a Global Pandemic
Sustainability and Healthcare: Transformational Work During a Global Pandemic

COLLABORATION - Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transform health care: Health Care Without Harm, Practice Greenhealth and Greenhealth Exchange.

McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate
McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate

ORGANIZATIONAL CHANGE - To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say?

Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future
Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future

LEADERSHIP - Rather than dwelling on problems, a solutions-centered focus — within individuals, organizations, governments, etc — naturally leads to breaking negative feedback loops, feelings of hopelessness, and cycles of redundant and unproductive work.

This Cidery Is Restoring Biodiversity While Reviving Traditional Cider-Making
This Cidery Is Restoring Biodiversity While Reviving Traditional Cider-Making

PRODUCT, SERVICE & DESIGN INNOVATION - By reviving traditional meadow orchards in its native Luxembourg, where much of the cider industry had died and fruit was going to waste, carbon-negative Ramborn Cider Co. has set about reversing the loss of biodiversity in the region.

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Why Wait for Regulation — Instead of Doing Better Now?
Why Wait for Regulation — Instead of Doing Better Now?

BUSINESS CASE - Corporations are afraid of their costs rising — shareholder interests demand a high return on investment in order for companies to remain profitable and competitive. But it simply will not remain viable to be a corporation that doesn’t address its impact on the environment.

Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency
Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency

SUPPLY CHAIN - After decades advocating for business that prioritizes workers and the environment alongside profitability, it is obvious to me that any efforts to pivot to address changing consumer demand and market uncertainty will be futile if workers are treated as commodities or taken for granted.

Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company
Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company

ORGANIZATIONAL CHANGE - BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done.

Q&A: FSC on the Role of Brands in the Fight Against Climate Change
Q&A: FSC on the Role of Brands in the Fight Against Climate Change

SUPPLY CHAIN - As Forest Stewardship Council Director General Kim Carstensen explains, the certification helps brands take climate action by offering a simple way for consumers to make a difference, connected to tangible impacts in forests.

The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

WALKING THE TALK - Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.

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Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030

MARKETING AND COMMS - A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals.

Activism: Why Taking a Stand Will Build Your Brand
Activism: Why Taking a Stand Will Build Your Brand

MARKETING AND COMMS - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

THE NEXT ECONOMY - It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center.

How DEI Issues Have Reshaped the Brand Purpose Landscape
How DEI Issues Have Reshaped the Brand Purpose Landscape

ORGANIZATIONAL CHANGE - A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?

New Standards, Certification Program Aim to Embed DEI Into Tourism
New Standards, Certification Program Aim to Embed DEI Into Tourism

ORGANIZATIONAL CHANGE - Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program.

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Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future

THE NEXT ECONOMY - New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world.

Ford’s Model of Human Progress Defines, Measures Social Sustainability
Ford’s Model of Human Progress Defines, Measures Social Sustainability

NEW METRICS - A clear definition of corporate social sustainability — the ‘S’ in ESG — remains elusive. To address this challenge, Ford partnered with the University of Michigan’s Erb Institute to define social sustainability and identify metrics to track improvements.

Are You Making It Easy for Your Employees to Vote This Election Day?
Are You Making It Easy for Your Employees to Vote This Election Day?

ORGANIZATIONAL CHANGE - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.

Kimberly-Clark, Kotex to Mentor Startups Focused on Women’s Health, Access to Sanitation
Kimberly-Clark, Kotex to Mentor Startups Focused on Women’s Health, Access to Sanitation

PRODUCT, SERVICE & DESIGN INNOVATION - The Toilet Board Coalition’s Women in the Sanitation Economy Innovation Lab has chosen five women-led, early-stage startups focused on women’s reproductive health and hygiene; and improving access to safe, sustainable sanitation options in underserved areas.

Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce
Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce

ORGANIZATIONAL CHANGE - After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first organization.

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Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice
Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice

WALKING THE TALK - With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world.

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