Assets About Activating Purpose
Found 251 assets. Page 9 of 13.
Why Brands Need Purpose to Survive, Now More Than Ever
We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only c... View More
New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It
Today, social impact agency Public Inc. launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year we've all had. ... View More
Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020
Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership. ... View More
The Business of Sport Starts to Find Purpose
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. ... View More
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More
Governance in the New Decade: The Rise and Rise of Boardroom ESG
ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations. ... View More
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ... ... View More
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world. ... View More
Getting Creative to Create Organizational Change
In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been remarkable. ... View More
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More
3 Lessons for Brands on How to (Credibly) Drive Social Change
The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good. ... View More
Sustainability and Healthcare: Transformational Work During a Global Pandemic
Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transf... View More
McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate
To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say? ... View More
Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future
Rather than dwelling on problems, a solutions-centered focus — within individuals, organizations, governments, etc — naturally leads to breaking negative feedback loops, feelings of hopelessness, and cycles of redundant and unproductive work. ... View More
This Cidery Is Restoring Biodiversity While Reviving Traditional Cider-Making
By reviving traditional meadow orchards in its native Luxembourg, where much of the cider industry had died and fruit was going to waste, carbon-negative Ramborn Cider Co. has set about reversing the loss of biodiversity in the region. ... View More
Why Wait for Regulation — Instead of Doing Better Now?
Corporations are afraid of their costs rising — shareholder interests demand a high return on investment in order for companies to remain profitable and competitive. But it simply will not remain viable to be a corporation that doesn’t address it... View More
Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency
After decades advocating for business that prioritizes workers and the environment alongside profitability, it is obvious to me that any efforts to pivot to address changing consumer demand and market uncertainty will be futile if workers are treated... View More
Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company
BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done. ... View More
Q&A: FSC on the Role of Brands in the Fight Against Climate Change
As Forest Stewardship Council Director General Kim Carstensen explains, the certification helps brands take climate action by offering a simple way for consumers to make a difference, connected to tangible impacts in forests. ... View More
