Assets About Activating Purpose
Found 251 assets. Page 10 of 13.
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration. ... View More
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals. ... View More
Activism: Why Taking a Stand Will Build Your Brand
Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit. ... View More
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. ... View More
How DEI Issues Have Reshaped the Brand Purpose Landscape
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose wo... View More
New Standards, Certification Program Aim to Embed DEI Into Tourism
Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification pro... View More
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future
New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world. ... View More
Ford’s Model of Human Progress Defines, Measures Social Sustainability
A clear definition of corporate social sustainability — the ‘S’ in ESG — remains elusive. To address this challenge, Ford partnered with the University of Michigan’s Erb Institute to define social sustainability and identify metrics to trac... View More
Are You Making It Easy for Your Employees to Vote This Election Day?
The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3. ... View More
Kimberly-Clark, Kotex to Mentor Startups Focused on Women’s Health, Access to Sanitation
The Toilet Board Coalition’s Women in the Sanitation Economy Innovation Lab has chosen five women-led, early-stage startups focused on women’s reproductive health and hygiene; and improving access to safe, sustainable sanitation options in unders... View More
Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce
After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first or... View More
Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice
With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world. ... View More
How American Family’s DreamBank Is Connecting Community, Fueling Dreams
Natalie Healy — American Family Insurance DreamBank Manager — provides insight into how the company is fostering community both in a special physical space and online, supporting a community of dreamers pursuing their passions. ... View More
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand ha... View More
With Purpose, as with Anything Else: You Get What You Pay For
First, identify your company’s purpose. Then, set long-term goals against your purpose. Finally, define targets, metrics and KPIs to get you there; and embed these in annual and long-term incentive plans. ... View More
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’
New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More
How to Scale Your Sustainable Business: 5 Learnings from the Dutch Startup Ecosystem
Here are five lessons from the fastest-growing startup ecosystem in Europe, that will be useful for founders everywhere looking to make a difference. ... View More
EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools
The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students. ... View More
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues. ... View More
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. ... View More
