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Assets About Activating Purpose

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From What to How: Enter the Era of Transformation

With a goal of contributing to change and understanding how COVID-19 will influence sustainable development; at Quiero, we have undertaken an ambitious project: #aBetterWay — a search for answers from our global community of leaders based on reflec... View More

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Partnership Brings ‘Radical Hospitality’ to Unhoused People Worldwide

The case study of German mobile hygiene startup GoBanyo illustrates the social impacts of the collaboration between Unilever’s The Right to Shower initiative with mobile hygiene pioneer LavaMae^x^ . ... View More

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Social Impact: A Sales Tool for the Post-Pandemic World

While the majority of companies recognize that social impact is valuable, few have managed to successfully integrate it into one of the most mission-critical activities: their sales strategy. ... View More

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The COVID Covenant: Don’t Go Back — Go Big and Go Now!

We know that we can buy less, use less, work from home, drive less, collaborate more; and have business, society and government move faster — because we just did all of that. How can we respond as powerfully and courageously to other super-critical... View More

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Q&A: Dole ‘Promise’ Sees Shift to New, Shared Value Principles by 2025

Dole Packaged Foods’ new sustainability commitment is based on a Japanese philosophy called 'sampo yochi' — in which business operates for the good of the seller, the buyer and society. ... View More

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Caremongering: The Future of Sustainable Enterprise

COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those com... View More

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Research Shows Business Imperative for Authentic Action to Address Social Injustices

The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues. ... View More

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Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder

Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action. ... View More

Article
Lest We Forget: We Already Have a Blueprint for Safe, Healthy, Post-COVID Future

This pandemic throws a spotlight on the interdependencies between business, nature and society. It may be tempting right now, when it is hard to see beyond the next few weeks, to dismiss the SDGs as a distraction. But they have been described as a �... View More

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Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19

The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign. ... View More

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Community Support, Collaboration Signal Resilient Future for Co-operatives

The coronavirus pandemic has made clear the importance of each person and business acting individually to work toward a shared goal that benefits society as a whole. Co-ops are inherently set up for resilience, as they act with the best interest of t... View More

Article
Finding a Job with Purpose Amid the COVID-19 Crisis

Finding a job in sustainability or social impact wasn’t easy even before COVID-19 blindsided and bludgeoned the global economy. Your sustainability and social impact job search will be challenging, but if you stay motivated and keep trying, you wil... View More

Article
Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress

In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world. ... View More

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Q&A: As Stakeholders Demand More from Business, B Corps Rise to the Occasion

Here, Lisa Geason-Bauer, founder of Evolution Marketing, discusses the importance of diversity, inclusivity and employee engagement; as well as how B Corps are ideally placed to meet the rapidly changing needs of businesses today and in the future. ... View More

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Giving Tuesday Now: The Jumpstart We Need to Reimagine Giving

#GivingTuesdayNow is an emergency response to the unprecedented need caused by COVID-19. It’s an opportunity to give back to communities in safe ways that allow for social connection; to support the critical work of the nonprofit sector; and perhap... View More

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CaterCow Cares: The COVID-Sparked Pivot That Really Puts People Before Profit

In what could end up being a swan song for the company, CaterCow has truly put altruism ahead of self-preservation during the ongoing pandemic. ... View More

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4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19

These four Fairtrade-certified brands show that during times of crisis, brands can support their communities — near or far — with some creativity and hard work, regardless of size. ... View More

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Sustainability and the Workforce: Generational Differences and How to Prepare for 2020 and Beyond

How this pandemic will impact the future of workforce development is yet to be seen, but it truly serves as an opportunity for employers to scale the pace of evolution necessary for a more sustainable future. ... View More

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Sustainability Is Dead. Long Live Sustainability (or, Redefining the Term in a Post-COVID World …)

In moments of crisis, we return our focus to the base layer of Maslow’s famed pyramid and seek to secure a safe home, enough food for our families and basic physical health. But we get to choose what the world will look like when we open our doors ... View More

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Reimagining Corporate-Nonprofit Partnerships in Times of Crisis

In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now ... View More

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