Assets About Activating Purpose
Found 251 assets. Page 12 of 13.
Caremongering: The Future of Sustainable Enterprise
COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those com... View More
Research Shows Business Imperative for Authentic Action to Address Social Injustices
The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues. ... View More
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action. ... View More
Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19
The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign. ... View More
Community Support, Collaboration Signal Resilient Future for Co-operatives
The coronavirus pandemic has made clear the importance of each person and business acting individually to work toward a shared goal that benefits society as a whole. Co-ops are inherently set up for resilience, as they act with the best interest of t... View More
Finding a Job with Purpose Amid the COVID-19 Crisis
Finding a job in sustainability or social impact wasn’t easy even before COVID-19 blindsided and bludgeoned the global economy. Your sustainability and social impact job search will be challenging, but if you stay motivated and keep trying, you wil... View More
Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress
In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world. ... View More
Q&A: As Stakeholders Demand More from Business, B Corps Rise to the Occasion
Here, Lisa Geason-Bauer, founder of Evolution Marketing, discusses the importance of diversity, inclusivity and employee engagement; as well as how B Corps are ideally placed to meet the rapidly changing needs of businesses today and in the future. ... View More
Giving Tuesday Now: The Jumpstart We Need to Reimagine Giving
#GivingTuesdayNow is an emergency response to the unprecedented need caused by COVID-19. It’s an opportunity to give back to communities in safe ways that allow for social connection; to support the critical work of the nonprofit sector; and perhap... View More
CaterCow Cares: The COVID-Sparked Pivot That Really Puts People Before Profit
In what could end up being a swan song for the company, CaterCow has truly put altruism ahead of self-preservation during the ongoing pandemic. ... View More
4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19
These four Fairtrade-certified brands show that during times of crisis, brands can support their communities — near or far — with some creativity and hard work, regardless of size. ... View More
Sustainability and the Workforce: Generational Differences and How to Prepare for 2020 and Beyond
How this pandemic will impact the future of workforce development is yet to be seen, but it truly serves as an opportunity for employers to scale the pace of evolution necessary for a more sustainable future. ... View More
Sustainability Is Dead. Long Live Sustainability (or, Redefining the Term in a Post-COVID World …)
In moments of crisis, we return our focus to the base layer of Maslow’s famed pyramid and seek to secure a safe home, enough food for our families and basic physical health. But we get to choose what the world will look like when we open our doors ... View More
Reimagining Corporate-Nonprofit Partnerships in Times of Crisis
In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now ... View More
3 Ways the Coronavirus Outbreak Can Lead to a More Sustainable Future
Although the danger to our health is currently very present and very real, experts expect this crisis will at some point pass, and we will be able to resume our normal lives with a renewed sense of appreciation. The question is, what will a return to... View More
‘Yes, and ...’: A Framework for an Uncertain Future
For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the po... View More
The Time Is Now for Brands to Lead with Higher Values
It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time... View More
Trending: Food Startups Find Creative Ways to Release Products Without Expo West
Necessity is the mother of invention. That’s what led many entrepreneurs to create their product or service innovations in the first place — and that adage is definitely in play as businesses large and small are forced to pivot, almost daily, as ... View More
