WALKING THE TALK -
In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now than ever before — which is why we need social impact solutions that can do both.
THE NEXT ECONOMY -
Although the danger to our health is currently very present and very real, experts expect this crisis will at some point pass, and we will be able to resume our normal lives with a renewed sense of appreciation. The question is, what will a return to “business as usual” look like?
THE NEXT ECONOMY -
For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking
each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.
WALKING THE TALK -
It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?
COLLABORATION -
During this time of crisis, it becomes self-evident that the Sustainable Brands™ community will provide the leadership and optimism our communities need. Collectively, we were built for this moment.
If your company wants to demonstrate that you ‘Stand Together With Your Community’ by donating to nonprofits through Phin, we will in turn donate 100% of our service fees through April 30 to one of our featured causes.
PRODUCT, SERVICE & DESIGN INNOVATION -
Necessity is the mother of invention. That’s what led many entrepreneurs to create their product or service innovations in the first place — and that adage is definitely in play as businesses large and small are forced to pivot, almost daily, as the COVID-19 pandemic continues to unfold.
ORGANIZATIONAL CHANGE -
Only 35% of consumers say that working for a purpose-led company is one of the ways that they engage in behaviors to improve their impact on the world. But 81% believe it’s important for their organization’s values to align to their own. We call this gap between values and action the Brand Culture Action Gap™.
SUPPLY CHAIN -
Own your sustainability strategy and vision, and make it real. The impact of executing through the supply chain drives growth and company valuation, and protects your brand and society.
BUSINESS CASE -
What are the benefits of benefit corporations and certified B Corporations? Can they really help to lead toward meaningful change for society and the
environment? We explored these questions with corporate sustainability expert Tim Greiner, Pure Strategies’ co-founder and
Managing Director.
COLLABORATION -
This World Water Day (March 22), over 250 craft brewers from around the world will launch unique brews, proceeds benefitting The Brewgooder Foundation and
its sustainable development projects across Malawi.
ORGANIZATIONAL CHANGE -
New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement.
ORGANIZATIONAL CHANGE -
By equipping yourself and your organization to understand the changing landscape, and setting a strategic course, you can position your company,
customers, shareholders, industry and communities to have a more secure, resilient and thriving future.
ORGANIZATIONAL CHANGE -
A conscious organisation accepts that there are limits to profit and that it should not be the priority. This change is about future-proofing your organisation. It’s not an ‘if’ question — it’s ‘when.’
ORGANIZATIONAL CHANGE -
In 2013, TOMS made a terrible mistake: We outsourced Customer Service. If you’re building a purpose-driven business and considering a major “cost-cutting” decision, please learn from our mistakes. The “soul” of your brand may be at stake!
MARKETING AND COMMS -
New mediums of communication, power and trust produced the Civic CEO, and she is here to stay.
LEADERSHIP -
Clif Bar wants to help college seniors pursue meaningful post-graduate experiences, instead of deciding based on the pressure of paying down their debt.
BEHAVIOR CHANGE -
The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before.
So, throughout the year, we will illuminate the “how” for business and societal impact.
We started by asking the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts: “What key recommendations would you share with clients to accelerate the impact of their work in 2017?”
Their wisdom follows.