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Assets About Activating Purpose

Found 245 assets. Page 5 of 13.

Article
Why the Business World Should Use India as a Model for Corporate Social Responsibility

In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving ... View More

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To Ensure Our Future in Business, We Must Make Sustainability Accessible to All

As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice. ... View More

Article
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More

Article
Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social ent... View More

Article
WSL: Riding the Wave to Sports Industry Leadership in Sustainability

The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing... View More

Article
Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs

Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators. ... View More

Article
Rural Studio Immersion Program Enriching Students, Reviving West Alabama’s Black Belt

At Auburn University’s architectural-training program, “housing is health.” Associate Director Rusty Smith asserts: “As architects, we have a professional responsibility. It's not only an ethical or moral responsibility; it's a professional r... View More

Article
5 Ways to Turn Your Purpose into a Competitive Advantage

An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More

Article
Social Infrastructure: Construction Projects as a Force for Good

If an organization commissions a multimillion-dollar building or renovation, how can it double or triple the social and environmental benefits from its investment? Many green building standards already exist, but what if it was possible to go beyond ... View More

Article
Water May Be Life, But It Is Never a Given: Learnings from the Navajo Nation

It’s 2022, and 1 in 3 homes on the Navajo Nation Reservation still do not have a tap or toilet. In 2021, human rights nonprofit DigDeep collaborated with Kohler to launch the Water Is Life microgrant program — which is working to make safe water ... View More

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Tony’s Chocolonely Aiming to Spark Further ‘Conversation’ with UK Chocolate Lovers

The ethical chocolate maker has released three ‘Conversation Bars’ — available exclusively online and at Waitrose through January 25 — designed to provoke discussion around systemic issues in the chocolate supply chain. ... View More

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Tony’s Chocolonely: The Advent of More Teachable Brand Moments?

“Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the imp... View More

Article
Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond

To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know t... View More

Article
Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook

‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose. ... View More

Article
Innovation for Good Driving Both Internal and External Impacts for Kohler

What happens when a company empowers its associates to think creatively and innovate with a social purpose? You find yourself with a potent strategic framework for solving for some of the world’s most pressing social and environmental challenges. ... View More

Article
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?

In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an incre... View More

Article
'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need

As a fellow leader in this sustainability movement, how might you shift to a more regenerative approach? Here, Forum for the Future’s Samantha Veide explores what the concept means for business and shares five principles for regenerative leadership... View More

Article
5 Lessons Learned from Employing a Second-Chance Workforce

About half of our employees have a criminal record, and I’ve learned valuable lessons from working with them. If your business is considering hiring formerly incarcerated people, the following lessons may help you avoid common obstacles to building... View More

Article
Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns

In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration... View More

Article
3 Key Drivers for the Regenerative Leadership We Need

At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs. ... View More

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