Assets About Activating Purpose
Found 251 assets. Page 5 of 13.
Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance
“We need to keep that competitive advantage and continue to innovate so that we can really make sustainable living commonplace. It’s constant innovation; and we want others to come along on the journey with us.” — Niki King ... View More
The Purpose Gloves Are Off: How to Not End Up on the Ropes
The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expect... View More
More Companies Are Stating a Social Purpose; But Are They Implementing It?
Corporate Knights has developed the world’s first rating system to assess companies’ implementation of their social purpose commitments. Its research finds that the gap between ‘say’ and ‘do’ varies from one company to the next. ... View More
It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers
Here, Roshan Paul and Ilaina Rabbat, co-founders of the Amani Institute, provide a dashboard for both aspiring and established changemakers to reflect on their motivation, their limitations and their overall fortitude for life in a social impact care... View More
Bumble Bee, Ocean Conservancy Join Forces to Rid the World’s Oceans of Ghost Gear
The seafood giant and the global nonprofit have expanded their ongoing partnership to not only clean hazardous fishing nets out of waterways, but to try and stop fishers — large and small — from discarding gear in harmful ways. ... View More
Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility
MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to financial services for underserved populations. ... View More
Why the Business World Should Use India as a Model for Corporate Social Responsibility
In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving ... View More
To Ensure Our Future in Business, We Must Make Sustainability Accessible to All
As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice. ... View More
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More
Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country
Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social ent... View More
WSL: Riding the Wave to Sports Industry Leadership in Sustainability
The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing... View More
Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs
Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators. ... View More
Rural Studio Immersion Program Enriching Students, Reviving West Alabama’s Black Belt
At Auburn University’s architectural-training program, “housing is health.” Associate Director Rusty Smith asserts: “As architects, we have a professional responsibility. It's not only an ethical or moral responsibility; it's a professional r... View More
5 Ways to Turn Your Purpose into a Competitive Advantage
An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More
Social Infrastructure: Construction Projects as a Force for Good
If an organization commissions a multimillion-dollar building or renovation, how can it double or triple the social and environmental benefits from its investment? Many green building standards already exist, but what if it was possible to go beyond ... View More
Water May Be Life, But It Is Never a Given: Learnings from the Navajo Nation
It’s 2022, and 1 in 3 homes on the Navajo Nation Reservation still do not have a tap or toilet. In 2021, human rights nonprofit DigDeep collaborated with Kohler to launch the Water Is Life microgrant program — which is working to make safe water ... View More
Tony’s Chocolonely Aiming to Spark Further ‘Conversation’ with UK Chocolate Lovers
The ethical chocolate maker has released three ‘Conversation Bars’ — available exclusively online and at Waitrose through January 25 — designed to provoke discussion around systemic issues in the chocolate supply chain. ... View More
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
“Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the imp... View More
Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond
To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know t... View More
Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook
‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose. ... View More
