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Stories About Activating Purpose

Found 239 stories. Page 4 of 12.

4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise
4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise

WALKING THE TALK - Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities, businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs its revenues toward it; in the tourism industry, this is a completely new way to operate.

New Report Outlines 5 Principles for Regenerative Brand Leadership
New Report Outlines 5 Principles for Regenerative Brand Leadership

LEADERSHIP - BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it.

A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change

BEHAVIOR CHANGE - Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.

Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

ORGANIZATIONAL CHANGE - New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact.

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Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits
Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits

PRODUCT, SERVICE & DESIGN INNOVATION - Founder Pauline Idogho and her diverse team of BIPOC women have created a line of globally inspired, ready-to-drink, organic, non-alcoholic cocktails that support environmental sustainability and social health and inclusion around the world.

Purpose & ESG Are Not Interchangeable; You Need Both
Purpose & ESG Are Not Interchangeable; You Need Both

ORGANIZATIONAL CHANGE - Purpose and ESG are often conflated. Here, three experts explain what makes them different, why you need both, and how to prioritize the gamut of ESG- and Purpose-related activities.

Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

MARKETING AND COMMS - While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.

8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices
8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices

LEADERSHIP - To truly help individuals and ourselves, we need to bust up the system, swim upstream and avoid the herd mentality. We need to take a step back and truly understand our own roles in society — and by doing so, to let go of outdated notions.

Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance
Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance

LEADERSHIP - “We need to keep that competitive advantage and continue to innovate so that we can really make sustainable living commonplace. It’s constant innovation; and we want others to come along on the journey with us.” — Niki King

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The Purpose Gloves Are Off: How to Not End Up on the Ropes
The Purpose Gloves Are Off: How to Not End Up on the Ropes

ORGANIZATIONAL CHANGE - The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expected to demonstrate to stay in the ring …

More Companies Are Stating a Social Purpose; But Are They Implementing It?
More Companies Are Stating a Social Purpose; But Are They Implementing It?

WALKING THE TALK - Corporate Knights has developed the world’s first rating system to assess companies’ implementation of their social purpose commitments. Its research finds that the gap between ‘say’ and ‘do’ varies from one company to the next.

It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers
It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers

WALKING THE TALK - Here, Roshan Paul and Ilaina Rabbat, co-founders of the Amani Institute, provide a dashboard for both aspiring and established changemakers to reflect on their motivation, their limitations and their overall fortitude for life in a social impact career.

Bumble Bee, Ocean Conservancy Join Forces to Rid the World’s Oceans of Ghost Gear
Bumble Bee, Ocean Conservancy Join Forces to Rid the World’s Oceans of Ghost Gear

REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE - The seafood giant and the global nonprofit have expanded their ongoing partnership to not only clean hazardous fishing nets out of waterways, but to try and stop fishers — large and small — from discarding gear in harmful ways.

Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility
Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility

FINANCE & INVESTMENT - MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to financial services for underserved populations.

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Why the Business World Should Use India as a Model for Corporate Social Responsibility
Why the Business World Should Use India as a Model for Corporate Social Responsibility

WALKING THE TALK - In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving your brand value.

To Ensure Our Future in Business, We Must Make Sustainability Accessible to All
To Ensure Our Future in Business, We Must Make Sustainability Accessible to All

THE NEXT ECONOMY - As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice.

Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

MARKETING AND COMMS - Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime.

Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country
Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

WALKING THE TALK - Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social entrepreneurship and peace through cooperation.

WSL: Riding the Wave to Sports Industry Leadership in Sustainability
WSL: Riding the Wave to Sports Industry Leadership in Sustainability

WALKING THE TALK - The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action.

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Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs
Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs

FINANCE & INVESTMENT - Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators.

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