Assets About Activating Purpose

Found 259 assets. Page 4 of 13.

Article
Organizational GovernanceOrganizational Governance
A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose
A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose
Published on March 21, 2023
About a 6 minute read

Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company. ... View More

Article
Organizational GovernanceOrganizational Governance
More and More Talent Ready to Leave Companies Over Misalignment of Values
More and More Talent Ready to Leave Companies Over Misalignment of Values
Published on February 16, 2023
About a 7 minute read

From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values. ... View More

Article
Marketing & CommunicationsCollaboration & Co-Creation
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
Published on February 6, 2023
About a 3 minute read

The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty. ... View More

Article
Organizational Governance
Purposeful Policy: How Governments at All Levels Everywhere Can Accelerate the Purpose Economy
Purposeful Policy: How Governments at All Levels Everywhere Can Accelerate the Purpose Economy
Published on January 26, 2023
About a 5 minute read

Policymakers everywhere now have a blueprint — and role models — for purposeful policy to better align corporate behaviour with public interest and to create allies for the work that lies ahead. ... View More

Article
Circular Economy
Food vs Pharmaceuticals: New Study Highlights Power of Nutrition Over Pills for Improving Heart Health
Food vs Pharmaceuticals: New Study Highlights Power of Nutrition Over Pills for Improving Heart Health
Published on January 13, 2023
About a 4 minute read

Founded by cardiologist Dr. Elizabeth Klodas, Step One Foods is aiming to change the paradigm in the US from treating high cholesterol and heart disease with drugs to the ancient wisdom of using food as medicine. ... View More

Article
Organizational GovernanceOrganizational Governance
2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture
2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture
Published on January 4, 2023
About a 5 minute read

Many employees are re-evaluating what they want and expect from their employers. This is a pivotal moment for companies to recalibrate program offerings and better support employees in applying their unique talents to purposeful projects in the commu... View More

Article
Organizational GovernanceCollaboration & Co-Creation
As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative
As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative
Published on December 2, 2022
About a 6 minute read

In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal ve... View More

Article
New MetricsInnovation & Technology
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
Published on November 7, 2022
About a 18 minute read

One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable... View More

Article
Organizational Governance
Post-Secondary’s Postscript: Universities Becoming a Greater Force for Good
Post-Secondary’s Postscript: Universities Becoming a Greater Force for Good
Published on November 4, 2022
About a 4 minute read

Whether it’s finance and administration, physical infrastructure, or strategic and capital plans, universities are unlocking all their assets to play a more ambitious role on the global stage — and other organizations can learn from this innovati... View More

Article
Marketing & CommunicationsOrganizational Governance
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Published on October 25, 2022
About a 6 minute read

For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More

Article
Marketing & CommunicationsOrganizational Governance
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Published on October 12, 2022
About a 6 minute read

In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and ... View More

Article
Innovation & TechnologyCircular Economy
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
Published on October 4, 2022
About a 4 minute read

The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. ... View More

Article
Organizational GovernanceOrganizational Governance
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
Published on September 9, 2022
About a 7 minute read

A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social pur... View More

Article
Collaboration & Co-Creation
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport
Published on August 25, 2022
About a 3 minute read

The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature. ... View More

Article
Organizational Governance
How the Sustainability Journey Can Be a Powerful Tool for Change
How the Sustainability Journey Can Be a Powerful Tool for Change
Published on August 10, 2022
About a 9 minute read

At a recent Sustainable Brands virtual event, leaders from the CPG, restaurant and IT industries highlighted how they sold important ideas and ambitions around impact and responsibility internally, and how that translates to external success. ... View More

Article
Marketing & CommunicationsOrganizational Governance
How to Build a Whole Brand — and Why You Want to
How to Build a Whole Brand — and Why You Want to
Published on August 3, 2022
About a 3 minute read

Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that alig... View More

Article
Organizational GovernanceOrganizational Governance
Sompo Holdings: Promoting Sustainable Management That Emphasizes Diversity & Inclusion
Sompo Holdings: Promoting Sustainable Management That Emphasizes Diversity & Inclusion
Published on July 29, 2022
About a 10 minute read

As she works to transform the company's 130-year-old corporate culture and the implementation of Purpose, we talked with Group Chief Sustainability Officer Ryoko Shimokawa about her vision for sustainable growth for the company and society. ... View More

Article
Organizational GovernanceOrganizational Governance
How to Sell Sustainability as a Key Measure of Business Success
How to Sell Sustainability as a Key Measure of Business Success
Published on July 18, 2022
About a 7 minute read

When companies make bold commitments to sustainability, we all win. Here, we share lessons learned and ongoing challenges from three very different corporate sustainability journeys — to show others on the front lines that they are not alone. ... View More

Article
Organizational GovernanceOrganizational GovernanceRegulation & Public Policy
Brands Walk Their Talk in Support of Women’s Rights
Brands Walk Their Talk in Support of Women’s Rights
Published on July 13, 2022
About a 4 minute read

Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all. ... View More

Article
Finance & InvestmentCircular Economy
Ando Launching World's First 100% Fossil-Free Insurance Program
Ando Launching World's First 100% Fossil-Free Insurance Program
Published on June 23, 2022
About a 2 minute read

Through partnerships with leading providers including Allstate, Nationwide and Travelers, Ando aims to expand the scope of financial independence from fossil fuels available to sustainability-conscious consumers. ... View More

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