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Assets About Activating Purpose

Found 245 assets. Page 3 of 13.

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Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey

I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity. ... View More

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‘Doing the Doable’: How Alight Helps 4M Displaced People a Year & How Businesses Can Become Allies

Alight CEO Jocelyn Wyatt shares how the NGO works to give the world’s displaced people a voice — and how businesses can catapult this movement of helping restore their security, dignity and opportunity. ... View More

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Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?

A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance. ... View More

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Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids

Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations. ... View More

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30 Companies Restoring the Planet — and Our Hope for a Better World

In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business. ... View More

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re:loom Is Helping the Unhoused, Refugees and Low-Income Women Weave a Better Life

The organization provides paid, on-site job training for weavers, 100% healthcare coverage and opportunities to engage in re:loom’s operations while creating upcycled housewares and accessories. ... View More

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A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose

Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company. ... View More

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More and More Talent Ready to Leave Companies Over Misalignment of Values

From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values. ... View More

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Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW

The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty. ... View More

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Purposeful Policy: How Governments at All Levels Everywhere Can Accelerate the Purpose Economy

Policymakers everywhere now have a blueprint — and role models — for purposeful policy to better align corporate behaviour with public interest and to create allies for the work that lies ahead. ... View More

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Food vs Pharmaceuticals: New Study Highlights Power of Nutrition Over Pills for Improving Heart Health

Founded by cardiologist Dr. Elizabeth Klodas, Step One Foods is aiming to change the paradigm in the US from treating high cholesterol and heart disease with drugs to the ancient wisdom of using food as medicine. ... View More

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2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture

Many employees are re-evaluating what they want and expect from their employers. This is a pivotal moment for companies to recalibrate program offerings and better support employees in applying their unique talents to purposeful projects in the commu... View More

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As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative

In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal ve... View More

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New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts

One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable... View More

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Post-Secondary’s Postscript: Universities Becoming a Greater Force for Good

Whether it’s finance and administration, physical infrastructure, or strategic and capital plans, universities are unlocking all their assets to play a more ambitious role on the global stage — and other organizations can learn from this innovati... View More

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Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing

For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More

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Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands

In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and ... View More

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Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry

The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. ... View More

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BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social pur... View More

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Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport

The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature. ... View More

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