Assets About Activating Purpose
Found 251 assets. Page 8 of 13.
Chipotle Now Offering Employees Free Degrees in Agriculture, Culinary, Hospitality
As part of Chipotle’s mission to ‘cultivate a better world,’ it has expanded its debt-free degree program to include nearly 100 degree options in these fields at 10 US universities. ... View More
8 Mental Models for Wise Leadership in a VUCA World
Wise leaders build agile, inclusive and sustainable businesses. But how can you do that in times of crisis? Here are 8 mental models for building inner resilience to take responsible and sustainable actions in VUCA (volatile, uncertain, complex, ambi... View More
We Need a Vaccine for Business, as Well
The pandemic has taught us that everything is interdependent. Global thought leaders agree on the opportunity and need for several key shifts to materialize in business; and they agree on the ingredients necessary for the cure, as set out below. ... View More
How Sustainability at Eastman Has Evolved to Tackle Global Challenges
Here, Cathy Combs, Eastman’s Director of Sustainability, details the materials giant’s ongoing journey to embedding sustainability into its core strategy — to enhance quality of life in a material way. ... View More
New WeSpire Research Finds Significant Drop in Corporate DEI Programs in 2020
The 10th annual study reveals that HR departments apparently underestimated employee concerns about racial equity and social unrest. Was the pandemic, or lack of company buy-in, to blame? ... View More
Milwaukee Startup Helping Small African Farms Turn Waste into Livelihoods
Agricycle wants to address poverty and put a dent in global food waste. So far, it has created nearly 7,000 livelihoods in Africa and diverted 177 tons of food waste — and counting. ... View More
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pand... View More
For Those Still Wondering About the Business Case for Purpose …
In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business st... View More
What Will Be Your Organization’s Authentic Purpose in 2021?
The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose. ... View More
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems. ... View More
Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition
The $2M annual fund will aim to address gaps of food affordability and waste, as well as accessibility and acceptability, around the world. Dole is seeking strategic partners to help develop solutions. ... View More
B Lab Outlines How, Why to Adopt Public Benefit Governance with New Playbook
More and more businesses are embracing the idea of stakeholder capitalism, but many are likely at a loss as to how to actually adapt their business models. B Lab’s new playbook is designed to help purpose-driven companies do just that. ... View More
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More
GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief
In mid-2020, as companies around the country rallied and pivoted to fill demand for PPE and other vital products during the pandemic, GEON offered its expertise in logistics, supply, sourcing, technical, commercial and manufacturing operations to SME... View More
Trending: Welcome to the Age of Stakeholder Capitalism
Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both. ... View More
Digging Deeper Into Marketing’s Purpose Pivot
Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand. ... View More
What Does It Really Mean to Call ‘Society’ Your Stakeholder?
For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset? ... View More
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. ... View More
Purpose Governance: A New Role for Boards
Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends. ... View More
Rally Around One Purpose. Millions of Customers at a Time.
Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t having a purpose, but living that purpose. Here are 4 ways to ensure a customer-centered purpose impacts the very people it was inten... View More
