Behavior Change
The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
Driving Behavior Change: From Pioneering Practice to Tipping Point and Beyond
If you’re reading this then it’s safe to assume you are familiar with the global ecological and societal debt that currently accompanies the more familiar economic one. So, no need to remind you that planet Earth will probably make its way through this crisis — it just isn’t clear that we will.
Welcome to Our Issue in Focus on Driving Behavior Change
It’s my great pleasure to welcome readers and contributors to this month’s Issue in Focus on Behavior Change.At Shelton Group, our purpose is to help companies define and leverage their sustainability commitments to gain a market advantage.
Report: Companies Increasingly Viewing Sustainability Reporting as Core Business Practice
Firms around the world are increasingly treating sustainability reporting as a core business practice because it can provide advantages over competitors, according to a recent joint report by Ernst & Young and Boston College. Other motivations include transparency, risk management and stakeholder pressure, the report says.Value of Sustainability Reporting offers insights on the benefits of sustainability reporting, assuring sustainability reports and the risks of not reporting. The study claims there is strong evidence that transparency offers a number of financial and social advantages that make sustainability reporting more than worth its costs.
The Power of Brands To Change the World, Part Two
This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.
The Power of Brands To Change the World, Part One
This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained at a certain level), reflect on the fact that last Friday, May 10th, levels of carbon dioxide in the atmosphere peaked at 400 ppm. Also reflect on the fact that the desire for a $1 T-shirt has driven the most appalling standards in many apparel supply chains and the recent deaths of over 1000 garment workers in Bangladesh.
What Are the Most Effective Ways to Drive Changes in Consumer Behavior?
Calling all innovators and implementers! Beginning in June, Sustainable Brands will launch a new “Issues in Focus” editorial package examining ways brands are “activating sustainability” — driving behavior change toward sustainable consumption.
Validating Sustainable Consumption Research: We Don't Know What We Don't Know
Research on sustainable consumption has boomed since the mid 2000s. The rise of social media as a tool for interaction with, and scrutiny of, brands has increased consumer interest in sustainability, alternative products and lifestyle.
Is the Girl Effect Real?
I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen.
Collaborative Consumption and the Sharing Economy in Developing Markets
This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013.
Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer
In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses.
Greenpeace Weighs In on Yum!'s Commitment to Rainforest-Free Paper Packaging
Last week, Yum! Brands – parent company of KFC, Pizza Hut and Taco Bell – announced the release of its online Corporate Social Responsibility Report, “Serving the World.”
Toyota, Wyland Foundation Rallying U.S. Cities Around Water Conservation
As Earth month begins to take shape, Toyota has partnered up with the Wyland Foundation, the water conservation non-profit founded by renowned marine life artist Wyland, to launch the second annual National Mayor’s Challenge for Water Conservation.
Nestlé Commits To Fighting Obesity and Climate Change with New Goals
Nestlé has published a set of 30 social and environmental goals focused on countering the global nutrition crisis and environmental decline, to be achieved by or before 2020.
Walmart Meets 20% Emissions Reduction Goal a Year Early
Walmart announced it has achieved its objective of reducing greenhouse gas (GHG) emissions in all facilities built before 2005 a year earlier than expected.
Global Poll Shows Consumer Environmental Concerns at an All-Time Low
Environmental concerns among citizens around the world have been falling since 2009 and have now reached twenty-year lows, according to a multi-country GlobeScan poll.
Paper Supplier Suspends Forest Clearance After Losing Disney, Levi’s
In response to its recent abandonment by nearly 100 international corporate customers, Asia Pulp & Paper (APP) has announced an immediate end to the clearing of natural forest across its entire supply chain in Indonesia. Disney, Levi’s and Mattel were among some of the major brands to jump ship after years of criticism over the paper company’s role in harming Indonesia’s endangered rainforests and communities.
Guerrilla Fashion Week Campaign Calls for an End to Mass Consumption
Byronesque, an online vintage retailer, has created a provocative campaign aimed at making New York Fashion Week attendees think twice about purchasing next season’s ‘it’ designs.
Driving Behavior Change
Shifting to a sustainable economy requires a new kind of brand-consumer partnership. As consumers begin to vote with their dollars for more innovative products and services that both delight the purchaser and support the long-term health of society, they help create competitive advantage for those brands that best deliver. Getting there requires convincing less conscious consumers that they can have their cake and eat it, too (drive positive change and indulge their needs), and helping them learn how to choice-edit for the best personal, planetary and societal impact.
