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Collaboration & Co-Creation

The work of organizations joining forces in win-win, pre-competitive ways to bring about massive, impactful shifts away from business as usual

Startups, Consumers Helping Brands Make Business ‘Future Positive’

In keynotes on day 3 of SB’24 San Diego, major players in electronics, beauty, retail and recycling extolled the virtues of partnering with stakeholders to drive sustainability and circularity initiatives both inside and outside their companies. Read More...

Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy

Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. Read More...

Industry Players Convene on Solutions for Decarbonizing Business Travel

This week at Climate Week NYC, several conversations centered around reducing the sustainability impacts of something affecting nearly every attendee: Business travel. Read More...

Unilever Refreshing Fragrance Formulas with Upcycled Flowers

The consumer-goods giant is working with the University of Nottingham to develop sustainable fragrances from waste plants, in a bid to reduce emissions and reliance on petrochemical ingredients. Read More...

Report: Reverse Logistics Integral to Accelerating Circular Fashion

Current, fragmented approaches to fashion circularity are failing to achieve commercial viability and scale. Deeper collaboration with logistics partners can streamline operations and aid compliance with tightening regulatory requirements. Read More...

Bridgestone Partners to Create Closed-Loop Ecosystem for Tires

The collaboration will see end-of-life tires transformed through pyrolysis into elastomers, which Bridgestone can then use to produce new tires. Read More...

Unilever Partners to Scale Circular Packaging Solutions in Global South

In partnership with EY and USAID, the CIRCLE Alliance collaborative model of enterprise acceleration will help scale new and existing solutions for packaging circularity in areas where plastic pollution is especially severe. Read More...

Ancient Olive Trees Key to Protecting Region’s Ecology and Economy

Climate change requires rethinking agricultural practices; and a collaboration between Certified Origins and one of Catalonia, Spain’s oldest environmental NGOs is a model for enhancing conservation efforts and sustainable practices in the olive oil industry. Read More...

Clif Outdoor Play Initiative Aims to Increase Access to Nature-Based Play Spaces

Clif's Zbar brand is working with the nonprofit KABOOM! to create modern, outdoor play spaces and increasing the organization's capacity to influence and build a more sustainable playground industry. Read More...

Sustainable Brands Launches the SB Go Circular Collaborative: Driving Circular Economy Transformation

SB proudly announces the launch of the SB Go Circular Collaborative, a pioneering initiative aimed at inspiring and enabling the transition to a circular economy. This collaborative working group seeks to drive brand-led activations and sustainable consumer behavior changes through innovative frameworks and compelling messaging. Read More...

Report: High Seas Treaty Offers Historic Opportunity for Climate Adaptation

In a new paper, scientists detail how the soon-to-be-ratified Treaty can help protect marine species as climate change continues to warm the oceans. Read More...

Fashion Giants Join Forces to Share Cost of Supply Chain Decarbonization

The Future Supplier Initiative’s collective-financing model aims to address the main barriers preventing many textile factories from reducing resource consumption or implementing renewable-energy solutions. Read More...

€30M & $50M Funds, Biodiversity Metrics Drive Continued Growth of Regenerative Ag

A €30M portfolio in Europe and a $50M fund in the US put much-needed capital behind cultivating regenerative-ag value chains, while a partnership with NatureMetrics supports Unilever's work to make farming its ingredients climate resilient. Read More...

Strength in Numbers: Accelerating Sustainability Through Sector Collaboration

Often fearful of transitioning toward sustainability on their own, businesses find safety in numbers when working together. And one place to find these numbers is in industry, trade and professional groups or associations. Read More...

How USAID Supports the Private Sector’s Sustainability Efforts

We spoke with Keith Dokho, USAID’s Private Sector Engagement Secretariat Lead, about how the organization is shifting to support the private sector’s environmental and social progress. Read More...

Case Study: Collaborating to Cultivate Regenerative Practices Throughout the Value Chain

Bayer and Perdue have joined forces to drive regenerative-ag practices throughout the value chain to cut emissions, reduce environmental impact and improve soil health at scale. We caught up with them to learn more. Read More...

Powering Circular Product Design: The Eastman and Stanley Black & Decker Journey

Whatever your product category — including those in which recycled content or recyclable products are rare — circular design can help your brand delight consumers and meet sustainability goals. Read More...

Cultivating Relationships, Understanding Around Food’s Place in Nature

A unique partnership between a Japanese pizza chef and a CEO dedicated to regional revitalization created a ‘cook’s sanctuary,’ where cooks and the public can connect and learn about the importance of food sustainability. Read More...

Collaborative Sustainability Initiatives Driving Innovation in Manufacturing Clusters

Examples such as the Net-Zero Basque Industrial Super Cluster show how targeted, collaborative sustainability efforts can set new standards for environmental responsibility in manufacturing — leading the way in industrial innovation and global competition. Read More...

The Game within a Game: Eastman, UTenn, UMich Compete for a Common Good

Together, Eastman and the two teams helped turn the spirit of competition into a unique approach to diverting waste, keeping recycling top of mind and driving behavior change with football fans. Read More...

Upcoming Events

Thursday, November 14, 2024
SB Member Network Discussion Group: From Brand to Brand
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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