How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
McDonald’s USA announced this week it is offering new incentives for kids to eat healthier – with the addition of yogurt as a new side option for Happy Meals and the unveiling of “Happy,” the company’s new Happy Meal brand ambassador.McDona... View More
After a bruising shareholder vote-down on executive pay last week, Chipotle Mexican Grill sure needed a win.It got one, courtesy of some loaded semi-automatic weapons and some pissed-off moms. In a May 19 statement, the company asked customers not to... View More
The second edition of the Tom’s of Maine Goodness Report, released today, shines a light on the company’s approach to its ingredients, packaging, waste, water, energy, community and employees. The new report shows progress against 11 key goals an... View More
The Kellogg Company has agreed to drop the words "all natural" and "nothing artificial" from the labeling and advertising for some Kashi products, as part of a settlement of a class-action suit. The company also will pay $5 millio... View More
“What happens when no one is concerned about recycling?” That’s what Coca-Cola asks in a YouTube video detailing its recent effort to engage youth in the Bangladeshi city of Dhaka on the importance of recycling. Coke’s latest campaign in the ... View More
Shareholders at Abbott Laboratories’ annual meeting last week sent a message to management and the Board of Directors — for the second year in a row — that they are concerned about the use of genetically modified organisms (GMOs) in the company... View More
The World Economic Forum (WEF) and Effie Worldwide, which rewards effectiveness in marketing communications, have announced a new award aimed at incentivizing marketers to put more emphasis on sustainability in their work, and “recognize and celebr... View More
The gripping new Showtime docu-series Years of Living Dangerously tackles climate change with a combination of Hollywood star power, heavyweight scientists and frontline reporting. Sending big name such as Harrison Ford, Thomas Friedman, Lesley Stahl... View More
We all have a personal metastory, a story that we build through every action we take, every choice that we act on, and every purchase we make. It is the story that emerges in the minds of others as they see us and our choices. This is true for people... View More
gDiapers is a Portland, Oregon-based diaper company offering mums and dads a diaper insert that is flushable, home-compostable and plastic-free. My wife and I moved from Sydney, Australia to Portland, Oregon in 2004 to launch the company. As new pare... View More
Late last month, the UN’s Intergovernmental Panel on Climate Change (IPCC) released its second report, warning the impacts of global warming are likely to be ‘severe, pervasive and irreversible.’ It’s considered the most comprehensive assessm... View More
Heineken has increased the percentage of renewable electricity it uses in its global operations from 9.3 percent in 2012 to 18 percent, to a total of 358,100,000 kWh, according to the beer maker’s recent sustainability report.The increase in renewa... View More
A recent study by brand comparison website Rank a Brand shows discrepancies in sustainability talk and action in the fashion industry. The report finds that while fashion brands are tackling sustainability challenges through communication (63 percent... View More
For the seventh consecutive year, Fairmont Hotels & Resorts throughout the Western U.S. and Hawaii will participate in Earth Hour, a global event organized by the World Wildlife Fund (WWF) to raise awareness about climate change. On Saturday, Mar... View More
TripAdvisor, the go-to global site for travel advice, is extending its GreenLeaders program to 19 new markets including Canada, the UK, Ireland, Germany, France, Italy and Spain. Explaining the benefits, Jenny Rushmore, Director of Responsible Travel... View More
On March 22, the world will acknowledge World Water Day to celebrate the importance of fresh water and advocate for the sustainable management of freshwater resources. Established in 1993 by the United Nations General Assembly, World Water Day is a r... View More
We are at a point in our species’ history when the need for change has never been stronger. Therefore it is with some frustration that the change we require remains ever out of reach, trampled by business as usual.At every sustainability or CSR con... View More
Keurig Green Mountain's ninth annual Sustainability Report, released today, reveals progress on the company’s 2013 initiatives, and also announces the company's ambitious new 2020 targets with a focus on three main practice areas: Resilient Supply ... View More
Just over 60 percent of Americans are convinced that human actions can cause significant changes to global climate over a long period of time, with the occurrence of natural weather disasters wielding considerable influence on their opinions, accordi... View More
With its "Know what you eat" website, French organic yogurt brand The 2 Cows (Stonyfield France) is demonstrating commendable transparency regarding the composition of its products and traceability of its ingredients. It also presents its c... View More